……https://www.amazon.com/Multiple-Signatures-Designers-Authors... 《设计改变一切：设计思维如何变革组织并激发创新》（Change by Design）- https://www.amazon.com/Change-Design-Transforms-Organization... 《设计的思考》（Thoughts on Design）- https://www.amazon.com/Thoughts-Design-Paul-Rand/dp/08118754... 《形式综合论》（Notes on the Synthesis of Form）- https://www.amazon.com/Notes-Synthesis-Form-Harvard-Paperbac... ……还有一张我正在考虑入手的书单……
…https://www.amazon.com/Multiple-Signatures-Designers-Authors... Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation - https://www.amazon.com/Change-Design-Transforms-Organization... Thoughts on Design - https://www.amazon.com/Thoughts-Design-Paul-Rand/dp/08118754... Notes on the Synthesis of Form - https://www.amazon.com/Notes-Synthesis-Form-Harvard-Paperbac... ..and a list of ones I'm considering…
…for the the next iconic "f" or "G" or Apple, and I usually tell them that the logo should instantly recognizable as your own (for whatever that's worth). Paul Rand's (I think I wrote Rand Paul above!) "Thoughts on Design" is a great short book where he says, "...[a design] is not good design if it does not co-operate as an instrument in the service of communication." Above all, it's important that you love your new design…
Thoughts on Design - Paul Rand, Design as Art - Bruno Munari, Meditations - Marcus Aurelius, Ways of Seeing - John Berger, The War of Art - Steven Pressfield
……https://www.amazon.com/Multiple-Signatures-Designers-Authors... 《设计改变一切：设计思维如何变革组织并激发创新》（Change by Design）- https://www.amazon.com/Change-Design-Transforms-Organization... 《设计的思考》（Thoughts on Design）- https://www.amazon.com/Thoughts-Design-Paul-Rand/dp/08118754... 《形式综合论》（Notes on the Synthesis of Form）- https://www.amazon.com/Notes-Synthesis-Form-Harvard-Paperbac... ……还有一张我正在考虑入手的书单……
…https://www.amazon.com/Multiple-Signatures-Designers-Authors... Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation - https://www.amazon.com/Change-Design-Transforms-Organization... Thoughts on Design - https://www.amazon.com/Thoughts-Design-Paul-Rand/dp/08118754... Notes on the Synthesis of Form - https://www.amazon.com/Notes-Synthesis-Form-Harvard-Paperbac... ..and a list of ones I'm considering…
……去做出下一个标志性的“f”、“G”或者苹果 logo，我通常会告诉他们，logo 应该一眼就能认出是属于你的（不管这话有几分分量）。保罗·兰德（我上面好像写成兰德·保罗了！）的《设计的思考》是一本极棒的短篇小书，他在里面写道：“……如果一个设计不能作为沟通的工具发挥作用，那它就不是好设计。”最重要的是，你自己必须喜欢你的新设计……
…for the the next iconic "f" or "G" or Apple, and I usually tell them that the logo should instantly recognizable as your own (for whatever that's worth). Paul Rand's (I think I wrote Rand Paul above!) "Thoughts on Design" is a great short book where he says, "...[a design] is not good design if it does not co-operate as an instrument in the service of communication." Above all, it's important that you love your new design…
《设计的思考》- 保罗·兰德、《作为艺术的设计》- 布鲁诺·莫那利、《沉思录》- 马可·奥勒留、《观看之道》- 约翰·伯格、《艺术之战》- 史蒂文·普莱斯菲尔德
Thoughts on Design - Paul Rand, Design as Art - Bruno Munari, Meditations - Marcus Aurelius, Ways of Seeing - John Berger, The War of Art - Steven Pressfield