……影响力的书”，而不是“最具影响力的编程书”，那我更想提几本我最喜欢的商业书籍。比起任何编程书，它们对成就现在的我起到的帮助要大得多。《与众不同，否则出局》（Differentiate or Die）- Jack Trout；《创业的艺术》（Art of the Start）- Guy Kawasaki；《控制软件项目》（Controlling Software Projects）- Tom DeMarco；《你无法在研讨会上教孩子骑自行车》（You Can't Teach a Kid to Ride a Bike at a Seminar）- David Sandler；《卡内基》（Carnegie）- Peter Krass；《Do More Faster》……
…influential book" and not "most influential programming book", I would prefer to mention some of my favorite business books. They helped me become the programmer I am much more than any programming book. Differentiate or Die - Jack Trout Art of the Start - Guy Kawasaki Controlling Software Projects - Tom DeMarco You Can't Teach a Kid to Ride a Bike at a Seminar - David Sandler Carnegie - Peter Krass Do More Faster…
……《卓越销售》（Exceptional Selling），全都是 Jeff Thull 写的。这些书大篇幅都在讲如何竞争、如何销售、如何让自己脱颖而出……哪怕你卖的是像沙子这种看起来附加值极低的大路货。另一本很有价值的书是 Jack Trout 和 Steve Rivkin 写的《与众不同，否则出局》（Differentiate or Die）。
…Exceptional Selling, all by Jeff Thull. These books deal a lot with how to compete and sell and differentiate yourself... even when selling a seemingly low-value commodity like sand. Another valuable book is Differentiate or Die by Jack Trout and Steve Rivkin.
《与众不同，否则出局》（Differentiate or Die）。去 Google 搜搜这句话，或者直接买书：http://www.amazon.com/Differentiate-Die-Survival-Killer-Comp... 我最喜欢的一段话是：“真正打入那些厌恶复杂和混乱的心智的最好办法就是……
"Differentiate or Die" Google this phrase or buy the book: http://www.amazon.com/Differentiate-Die-Survival-Killer-Comp... My favorite passage: "The best way to really enter minds that hate complexity and confusion is…
……比如客户亲密度或者服务等等？或者哪怕只是靠更好的销售流程来竞争？我建议你抽出一点时间，读读《市场领先者法则》（The Discipline of Market Leaders）、《精通复杂销售》（Mastering The Complex Sale）和《与众不同，否则出局》（Differentiate or Die），思考一下你能用什么方式跟他们抗衡。如果分析下来的结论是最好放弃这个点子，那也没毛病。但千万别随随便便就放弃，只因为……
…like customer intimacy or service, etc? Or even compete simply by having a better sales process? I'd say take a little time out, read The Discipline of Market Leaders, Mastering The Complex Sale, and Differentiate or Die and think about ways you can compete with them. IF your analyzes leaves you with the conclusion that the best thing to do is to drop your idea, then fine. But don't just randomly decide to drop it because…
……怎样去竞争，并解释了选择在哪个维度上竞争，对定义你的业务和市场来说是根本性的。《创业的艺术》（The Art of the Start）- Guy Kawasaki，很多很棒的创业基础知识。《与众不同，否则出局》（Differentiate or Die）- Jack Trout, Steve Rivkin，书名已经说得明明白白了。《快鱼吃慢鱼》（It's Not The Big That Eat The Small, It's The Fast That Eat The Slow）- Jason Jennings。《22条商规》（The 22 Immutable Laws of Marketing）- Jack Trout 和 Al Ries。《定位》（Positioning）……
…can compete, and explains how choosing which vector you're going to compete on is fundamental to defining your business and market. The Art of the Start - Guy Kawasaki. Lots of good basics on startups Differentiate or Die - Jack Trout, Steve Rivkin. - Title says it all. It's Not The Big That Eat The Small, It's The Fast That Eat The Slow - Jason Jennings The 22 Immutable Laws of Marketing - Jack Trout and Al Ries Positioning:…
……影响力的书”，而不是“最具影响力的编程书”，那我更想提几本我最喜欢的商业书籍。比起任何编程书，它们对成就现在的我起到的帮助要大得多。《与众不同，否则出局》（Differentiate or Die）- Jack Trout；《创业的艺术》（Art of the Start）- Guy Kawasaki；《控制软件项目》（Controlling Software Projects）- Tom DeMarco；《你无法在研讨会上教孩子骑自行车》（You Can't Teach a Kid to Ride a Bike at a Seminar）- David Sandler；《卡内基》（Carnegie）- Peter Krass；《Do More Faster》……
…influential book" and not "most influential programming book", I would prefer to mention some of my favorite business books. They helped me become the programmer I am much more than any programming book. Differentiate or Die - Jack Trout Art of the Start - Guy Kawasaki Controlling Software Projects - Tom DeMarco You Can't Teach a Kid to Ride a Bike at a Seminar - David Sandler Carnegie - Peter Krass Do More Faster…
……《卓越销售》（Exceptional Selling），全都是 Jeff Thull 写的。这些书大篇幅都在讲如何竞争、如何销售、如何让自己脱颖而出……哪怕你卖的是像沙子这种看起来附加值极低的大路货。另一本很有价值的书是 Jack Trout 和 Steve Rivkin 写的《与众不同，否则出局》（Differentiate or Die）。
…Exceptional Selling, all by Jeff Thull. These books deal a lot with how to compete and sell and differentiate yourself... even when selling a seemingly low-value commodity like sand. Another valuable book is Differentiate or Die by Jack Trout and Steve Rivkin.
《与众不同，否则出局》（Differentiate or Die）。去 Google 搜搜这句话，或者直接买书：http://www.amazon.com/Differentiate-Die-Survival-Killer-Comp... 我最喜欢的一段话是：“真正打入那些厌恶复杂和混乱的心智的最好办法就是……
"Differentiate or Die" Google this phrase or buy the book: http://www.amazon.com/Differentiate-Die-Survival-Killer-Comp... My favorite passage: "The best way to really enter minds that hate complexity and confusion is…
……比如客户亲密度或者服务等等？或者哪怕只是靠更好的销售流程来竞争？我建议你抽出一点时间，读读《市场领先者法则》（The Discipline of Market Leaders）、《精通复杂销售》（Mastering The Complex Sale）和《与众不同，否则出局》（Differentiate or Die），思考一下你能用什么方式跟他们抗衡。如果分析下来的结论是最好放弃这个点子，那也没毛病。但千万别随随便便就放弃，只因为……
…like customer intimacy or service, etc? Or even compete simply by having a better sales process? I'd say take a little time out, read The Discipline of Market Leaders, Mastering The Complex Sale, and Differentiate or Die and think about ways you can compete with them. IF your analyzes leaves you with the conclusion that the best thing to do is to drop your idea, then fine. But don't just randomly decide to drop it because…
……怎样去竞争，并解释了选择在哪个维度上竞争，对定义你的业务和市场来说是根本性的。《创业的艺术》（The Art of the Start）- Guy Kawasaki，很多很棒的创业基础知识。《与众不同，否则出局》（Differentiate or Die）- Jack Trout, Steve Rivkin，书名已经说得明明白白了。《快鱼吃慢鱼》（It's Not The Big That Eat The Small, It's The Fast That Eat The Slow）- Jason Jennings。《22条商规》（The 22 Immutable Laws of Marketing）- Jack Trout 和 Al Ries。《定位》（Positioning）……
…can compete, and explains how choosing which vector you're going to compete on is fundamental to defining your business and market. The Art of the Start - Guy Kawasaki. Lots of good basics on startups Differentiate or Die - Jack Trout, Steve Rivkin. - Title says it all. It's Not The Big That Eat The Small, It's The Fast That Eat The Slow - Jason Jennings The 22 Immutable Laws of Marketing - Jack Trout and Al Ries Positioning:…
《Differentiate or Die》《The 22 Immutable Laws of Marketing》《Getting Everything You Can Out of All You've Got》《The Irresistable Offer》
Differentiate or Die The 22 Immutable Laws of Marketing Getting Everything You Can Out of All You've Got The Irresistable Offer