《新商业路测》封面

新商业路测

The new business road test

John Mullins · 初版 2003 年

3人推荐
6位读者提及
6次提及

Hacker News 上怎么说

  • ……健身房,想在家里锻炼。后续还会有更多想法……请分享你的点子和“Customer Need State”……另外,在写商业计划书之前先读读这本书。非常棒的建议:http://www.amazon.com/new-business-road-test-entrepreneurs/d...

    …gym and want to workout at home. More ideas to come... please share you idea and "Customer Need State"... Also, read this book before writing your business plan. Great Advice: http://www.amazon.com/new-business-road-test-entrepreneurs/d...

  • 《The new business road test》- John Mullins;《Will it fly》- Pat Flynn;《Start marketing》- Rob Walling (https://robwalling.com/assets/ebook.pdf)。我推荐《Why Startup Founders Should Stop Reading Business Books》这篇文章……

    "The new business road test" - John Mullins "Will it fly" - Pat Flynn "Start marketing" - Rob Walling (https://robwalling.com/assets/ebook.pdf) I recommend the article on "Why Startup Founders Should Stop Reading Business Books"…

  • 读一读《The New Business Road Test》这本书。它列出了在考虑做一门生意之前需要核对的清单。你可以把它的大部分内容套用到新的软件项目上(例如针对同类项目做市场调研)。一谈到软件……

    Read the book "the new business road test". It oulines a checklist of things prior to considering a business. You can apply a lot of it to new software project (e.g conducting marketing research for similar projects). When it comes to software…

  • ……比如 Saloner、Shepard 和 Padolny 写的《Strategic Management》、Yvon Chouinard 的《Let Me People Go Surfing》、Peter L Bernstein 的《Against The Gods: The Remarkable Story of Risk》以及 John W Mullins 的《The New Business Road Test》。我最近在 Kindle 上买的两本书是 Brad Feld 的《Startup Communities》和 Steve Blank 的《Four Steps to the Epiphany》。Dalton 称“对 MBA 而言,战略 > 执行”,但更真实的说法是……

    …as "Strategic Management" by Saloner, Shepard and Padolny, "Let Me People Go Surfing" by Yvon Chouinard, "Against The Gods: The Remarkable Story of Risk" by Peter L Bernstein and John W Mullins' "The New Business Road Test". My last two Kindle purchases were Brad Feld's "Startup Communities" and "Four Steps to the Epiphany" by Steve Blank. Dalton claims that, "to an MBA Strategy > Implementation" but it's truer to say…

  • John Mullins 在《The New Business Road Test》中介绍了一种名为“深度访谈”(long interview)的轻量级技巧。我只认真用过一次。我的尝试确实带来了一些不错的洞察,但并没有我希望的那么明确。我从一位创业营销大牛那里听到的另一个方法是,如果你有……

    John Mullins describes a lightweight technique called the "long interview" in The New Business Road Test. I've only used this seriously once. The results of my trial provided good insights but were not as definite as I'd hoped. Another method I heard from a startup marketing guru is that if you have a…

  • http://www.startuplessonslearned.com/2008/11/what-is-custome... http://steveblank.com/category/customer-development/ http://venturehacks.com/articles/customer-development http://www.amazon.com/gp/product/0976470705 http://www.amazon.com/New-Business-Road-Test-entrepreneurs/d... http://www.youtube.com/watch?v=i5E38frHo1U 等等。

    http://www.startuplessonslearned.com/2008/11/what-is-custome... http://steveblank.com/category/customer-development/ http://venturehacks.com/articles/customer-development http://www.amazon.com/gp/product/0976470705 http://www.amazon.com/New-Business-Road-Test-entrepreneurs/d... http://www.youtube.com/watch?v=i5E38frHo1U etc.

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