跨越鸿沟手册
The Chasm Companion
Paul Wiefels · 初版 2002 年
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在 The Chasm Companion 一书中，The Chasm Group 的 Paul Wiefels 向读者呈现了对畅销书作家 Geoffrey Moore 经典著作 Crossing the Chasm 和 Inside the Tornado 所提理念的全新剖析，并着重阐述了如何将这些理念转化为可操作的战略和执行方案。这本循序渐进的实战指南围绕三大核心概念展开：高科技市场的发展规律、制定市场拓展策略，以及基于策略执行市场推广方案。
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…Open Innovation - Henry Chesbrough 11. Product Strategy for High-Technology Companies - Michael McGrath 12. Living on the Fault Line - Geoffrey Moore 13. Inside the Tornado - Geoffrey Moore 14. The Chasm Companion - Paul Wiefels 15. Getting to Plan B - John Mullins & Randy Komisar 16. Business Model Generation - Alexander Osterwalder & Yves Pigneur
…Open Innovation - Henry Chesbrough 11. Product Strategy for High-Technology Companies - Michael McGrath 12. Living on the Fault Line - Geoffrey Moore 13. Inside the Tornado - Geoffrey Moore 14. The Chasm Companion - Paul Wiefels 15. Getting to Plan B - John Mullins & Randy Komisar 16. Business Model Generation - Alexander Osterwalder & Yves Pigneur
……成功。但商业点子能帮你的当然也就这么多。到头来执行力才至关重要。配合这些书一起看的一本关于市场动态和市场拓展的绝佳补充书籍是《Chasm Companion》。它融合了《Crossing the Chasm》、《Inside the Tornado》等书中的全部理论，而且更像是一本带有可操作建议的手册。
…success. But of course business ideas can only help you so much. In the end execution will matter a lot. A very good complementary book to go with these, and about market dynamics and market development, is Chasm Companion. It includes all the theories from Crossing the Chasm, Inside the Tornado, etc, and is more like a handbook with actionable advice, too.
Facebook 算是在一定程度上遵循了这个模式。它先是针对某个 niche 打造产品，然后扩展到其他 niche，随后这些细分市场相互碰撞融合，他们便开始面向主流市场构建产品并将其标准化。《Chasm Companion》这本书（以及《Crossing the Chasm》、《Inside the Tornado》）把这一点解释得非常透彻。http://www.princeton.edu/~guanchun/Books/The%20Chasm%20Compa...
Facebook sort of followed the model. It built for a niche first, then for other niches, then the niches collided with each other and they start building for mainstream and standardizing their product. Chasm Companion book(and Crossing the Chasm, Inside the Tornado) explains this very well. http://www.princeton.edu/~guanchun/Books/The%20Chasm%20Compa...
只要你读过（并理解了）两本书，你也能获得同样的洞见：《Innovator's Dilemma》和《Chasm Companion》。关于企业为何成功（与失败），这两本书极具洞察力，我觉得他的大部分假设都源自这些书里的理论，因为这些话我已经说了超过……
You could've gotten the same insights if you read (and understood) 2 books: Innovator's Dilemma and Chasm Companion. They are extremely insightful books about why companies succeed (and fail) and I felt that most of his assumptions came from the theories in those books, because I've been saying those things for over…
读完那本后，可以去看看《Blue Ocean Strategy》。大部分是相同的理论，但角度有些不同，而且应用到了很多不同的行业，不仅仅是科技行业。此外《Chasm Companion》也是这些书的绝佳补充（你可能也会想读读《Crossing the Chasm》和《Inside the Tornado》，它们对《Chasm Companion》中的一些概念做了展开）。还有人知道别的书……
After you finish that one, check out Blue Ocean Strategy. It's mostly the same theory but from some different points of view, and applied to many different industries, not just tech. Also Chasm Companion complements these books very well (you may want to read Crossing the Chasm and Inside the Tornado which expand on some of the concepts in Chasm Companion, too). Does anyone else know any other books…
……初创公司将它们的产品打造成极具成功潜力的形态。《Blue Ocean Strategy》也是一本类似且极佳的书，而鸿沟系列（《Crossing the Chasm》、《Inside the Tornado》、《Chasm Companion》）是对《Innovator's Dilemma》（以及《Innovator's Solution》）非常好的补充读物。
…startups to shape their products into something with a high potential for success. Blue Ocean Strategy is also a similar and great book, and the Chasm books series (Crossing the Chasm, Inside the Tornado, Chasm Companion) are very good complementary books to Innovator's Dilemma (and Innovator's Solution).