宣传
Propaganda
Edward L. Bernays · 初版 1928 年
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为什么值得读
- 剖析精英与资本大规模操纵大众行为的机制
- 揭示媒体与公共关系维护既有社会秩序的逻辑
- 公关领域的奠基之作，透视舆论控制根源
“Bernays 这本坦率且具实操性的手册，为审视当代工业国家资本主义民主制度下最具权势与影响力的机构提供了极为深刻的洞见。”——Noam Chomsky
Hacker News 上怎么说
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Propaganda
Edward L. Bernays · 初版 1928 年
“Bernays 这本坦率且具实操性的手册，为审视当代工业国家资本主义民主制度下最具权势与影响力的机构提供了极为深刻的洞见。”——Noam Chomsky
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……都是些大词，但这几本书挺酷的：- Douglas Hofstadter 的《GEB: An Eternal Golden Braid》（哥德尔、艾舍尔、巴赫）- David Graeber 的《Debt: The First 5,000 Years》（债：第一个5000年）- Ursula K. LeGuin 的《The Word for World is Forest》（世界的词语是森林）- Edward Bernays 的《Propaganda》（宣传）- Jared Diamond 的《Collapse: How Societies Choose to Fail or Succeed》（崩溃）- Herfried Münkler 的《Empires: The Logic of World Domination from Ancient Rome to the United States》（帝国统治的逻辑）- Smedley……
…are so big words but these were pretty cool: - Douglas Hofstadter's GEB: An Eternal Golden Braid - Debt: The First 5,000 Years by David Graeber - Ursula K. LeGuin's The Word for World is Forest - Propaganda by Edward Bernays - Collapse: How Societies Choose to Fail or Succeed by Jared Diamond - Empires: The Logic of World Domination from Ancient Rome to the United States by Herfried Münkler - Smedley…
你的意思是，没有任何机制能让有钱人大规模影响人类行为了？去读读 Edward Bernays 的《Propaganda》（宣传）吧。
Are you saying there are no mechanisms that allow wealthy people to influence human behavior on a large scale? Please read "Propaganda" by Edward Bernays.
……你们在核实这个报道的事实时搜索了吧，对吧 @NPRHealth？干脆直接承认你们就想要个直男白人美国 tech bro 来干这事儿得了。如果你懂得怎么审视，NPR 简直充斥着偏见。我建议读读 Ed Bernays 的《Propaganda》，然后再想想为什么那些给 NPR 巨额捐款的人要捐钱（在我看来，这是因为 NPR 在很大程度上就是为了巩固既有的社会结构而存在的）。
…the search when you fact-checked this story right @NPRHealth ? Just say you want a straight white American tech bro to do it. NPR is rife with bias, if you know how to look for it. I recommend reading Propaganda by Ed Bernays & then thinking about why the people who make huge donations to NPR make those donations (IMO, it's because NPR largely exists to reinforce the existing social structure).
你读过乔姆斯基的《制造共识》（Manufacturing Consent）、沃尔特·李普曼的《舆论学》（Public Opinion），或者 Edward Bernays 的《Propaganda》吗？如果读过，我觉得你绝不可能得出“社交媒体出现之前的媒体生态是真理与诚实的堡垒”这种结论。
Have you read Chomsky's Manufacturing Consent, Public Opinion by Walter Lippman, or Propaganda by Edward Bernays? If so, I don't think you would come to the conclusion that the media landscape prior to social media was bastion of truth and honesty.
……推荐语？无论如何，当代西方社会中那种对政府善意根深蒂固的盲信，简直令人毛骨悚然。但这也并不意外，毕竟有 Edward L. Bernays 这种脑子在背后运作（他 1928 年写的那本《Propaganda》应该列为全人类的必读书）。
…blurb? In any case, the heavily ingrained belief of government benevolence in contemporary Western societies, is horrific. But not surprising, with minds like Edward L. Bernays at work (his 1928 book Propaganda should be mandatory reading for everyone).
看看早期公关专家 Edward Bernays 1928 年写的经典短作《Propaganda》。Bernays 估计大约有 80%（或者差不多这个数，我记不清了）的新闻报道都是公关人员安插的。他在书里解释了他们是怎么做以及为什么要这么做……
See the classic 1928 short book Propaganda by Edward Bernays, early public relations specialist. Bernays estimates around 80% (or around there, I don't remember) of news articles are placed by PR agents. And he explains how and why they do this.…