挺有意思的，但在利用和操纵人脑化学机制这方面，整个行业早就甩开人类自身好几条街了。《You’ve Been Played》是本好书，Jaron Lanier 写的任何东西也都很棒。对大多数人来说，在“科技”不再千方百计把他们……之前，根本不可能与“科技”（就智能手机和现代网络这个意义而言）建立起健康的关系。
Cute, but the industry has vastly outpaced humans at gaming and abusing the brain’s chemistry. You’ve Been Played is a good book, as is anything by Jaron Lanier. For the majority, there is no healthy relationship with ‘technology’ — in the smartphone and modern web sense — until technology stops trying to make them…
自荐：我在最近出版的一本批判游戏化的书《You’ve Been Played》里写到了这项绝佳的研究：https://www.basicbooks.com/titles/adrian-hon/youve-been-play... 游戏化的普及程度和影响力其实远超一般人的想象。我们在自己生活的各个角落都能察觉到它，而且……
Self-link: I wrote about this excellent study in my recent book critiquing gamification, You’ve Been Played: https://www.basicbooks.com/titles/adrian-hon/youve-been-play... Gamification is significantly more widespread and influential than commonly thought. We’re aware of it in our own corners of life and…
自推：如果你对游戏化的兴起感兴趣，想了解它是怎么起作用的（以及为何失效），还有它是如何在职场、学校、政府和社交媒体中被利用的，我去年出了一本书叫《You've Been Played: How Corporations, Governments, and Schools Use Games to Control Us All》。https://www.hachettebookgroup.com/titles/adrian-hon/youve-be... 我做了二十年游戏设计，现在是 Six 的 CEO……
Self-promo: If you're interested in the rise of gamification, how it works (and doesn't work), and how it's being used in workplaces, schools, governments, and social media, I published a book last year called You've Been Played: How Corporations, Governments, and Schools Use Games to Control Us All. https://www.hachettebookgroup.com/titles/adrian-hon/youve-be... I've been designing games for twenty years, and I'm CEO at Six…
自推：我最近写了一本书批判这种游戏化，考察了健康健身与生活方式类 App、电子游戏、职场、金融等多个领域。书名是《You’ve Been Played》，在这里能找到不少节选、书评和讨论：https://www.metafilter.com/197065/Youve-Been-Played 我觉得作为一家游戏公司（Six……）的 CEO，在这个话题上我的视角挺独特的。
Self-promo: I recently wrote a book critiquing gamification of this kind, examining it across health and fitness and lifestyle apps, video games, workplaces, finance, and more. It’s called You’ve Been Played and you can find a bunch of excerpts and reviews and discussions here: https://www.metafilter.com/197065/Youve-Been-Played I think I have a unique perspective on the topic as CEO of a games company (Six…
……来自我们的雇主，或者在学校和大学里，又或者直接内置在像 Apple Watch 和 iOS 这样的设备和平台中。如果你对这个话题感兴趣，我写过一本批判游戏化的书叫《You’ve Been Played》——《纽约时报》评价它发人深省、极具说服力！
…from our employers or in our schools and colleges, or built into devices and platforms like the Apple Watch and iOS. If you’re interested in this subject, I wrote a book critiquing gamification called “You’ve Been Played” - the NYT called it illuminating and persuasive!
挺有意思的，但在利用和操纵人脑化学机制这方面，整个行业早就甩开人类自身好几条街了。《You’ve Been Played》是本好书，Jaron Lanier 写的任何东西也都很棒。对大多数人来说，在“科技”不再千方百计把他们……之前，根本不可能与“科技”（就智能手机和现代网络这个意义而言）建立起健康的关系。
Cute, but the industry has vastly outpaced humans at gaming and abusing the brain’s chemistry. You’ve Been Played is a good book, as is anything by Jaron Lanier. For the majority, there is no healthy relationship with ‘technology’ — in the smartphone and modern web sense — until technology stops trying to make them…
自荐：我在最近出版的一本批判游戏化的书《You’ve Been Played》里写到了这项绝佳的研究：https://www.basicbooks.com/titles/adrian-hon/youve-been-play... 游戏化的普及程度和影响力其实远超一般人的想象。我们在自己生活的各个角落都能察觉到它，而且……
Self-link: I wrote about this excellent study in my recent book critiquing gamification, You’ve Been Played: https://www.basicbooks.com/titles/adrian-hon/youve-been-play... Gamification is significantly more widespread and influential than commonly thought. We’re aware of it in our own corners of life and…
自推：如果你对游戏化的兴起感兴趣，想了解它是怎么起作用的（以及为何失效），还有它是如何在职场、学校、政府和社交媒体中被利用的，我去年出了一本书叫《You've Been Played: How Corporations, Governments, and Schools Use Games to Control Us All》。https://www.hachettebookgroup.com/titles/adrian-hon/youve-be... 我做了二十年游戏设计，现在是 Six 的 CEO……
Self-promo: If you're interested in the rise of gamification, how it works (and doesn't work), and how it's being used in workplaces, schools, governments, and social media, I published a book last year called You've Been Played: How Corporations, Governments, and Schools Use Games to Control Us All. https://www.hachettebookgroup.com/titles/adrian-hon/youve-be... I've been designing games for twenty years, and I'm CEO at Six…
自推：我最近写了一本书批判这种游戏化，考察了健康健身与生活方式类 App、电子游戏、职场、金融等多个领域。书名是《You’ve Been Played》，在这里能找到不少节选、书评和讨论：https://www.metafilter.com/197065/Youve-Been-Played 我觉得作为一家游戏公司（Six……）的 CEO，在这个话题上我的视角挺独特的。
Self-promo: I recently wrote a book critiquing gamification of this kind, examining it across health and fitness and lifestyle apps, video games, workplaces, finance, and more. It’s called You’ve Been Played and you can find a bunch of excerpts and reviews and discussions here: https://www.metafilter.com/197065/Youve-Been-Played I think I have a unique perspective on the topic as CEO of a games company (Six…
《You've Been Played》 https://www.nytimes.com/2022/09/20/books/review/youve-been-p...
You've Been Played https://www.nytimes.com/2022/09/20/books/review/youve-been-p...
……来自我们的雇主，或者在学校和大学里，又或者直接内置在像 Apple Watch 和 iOS 这样的设备和平台中。如果你对这个话题感兴趣，我写过一本批判游戏化的书叫《You’ve Been Played》——《纽约时报》评价它发人深省、极具说服力！
…from our employers or in our schools and colleges, or built into devices and platforms like the Apple Watch and iOS. If you’re interested in this subject, I wrote a book critiquing gamification called “You’ve Been Played” - the NYT called it illuminating and persuasive!