选择的悖论
The Paradox of Choice
Barry Schwartz · 初版 2004 年
44人推荐
93位读者提及
108次提及
为什么值得读
- 直击盲目追求最大化选择导致更不幸福的心理机制
- 颠覆选择越多越自由的传统西方核心观念
- 解释了消费者为何更青睐开箱即用的简化产品
秉承 Alvin Toffler 的 Future Shock 之精神，本书对我们对选择的痴迷以及它是如何加剧焦虑、不满和悔恨进行了社会批判。该平装本包含全新的 P.S. 部分，附有作者专访、洞见、特写、推荐阅读等内容。无论我们是买一条牛仔裤、点一杯咖啡、选择长途电话运营商、申请大学、挑选医生，还是设置 401(k)，由于铺天盖地的大量选择，日常决策——无论大小——都变得越来越复杂
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巴里·施瓦茨有一个极棒的 TED 演讲：选择的悖论。https://www.ted.com/talks/barry_schwartz_on_the_paradox_of_c... 心理学家巴里·施瓦茨对西方社会的核心信条之一——选择自由——提出了质疑。在施瓦茨看来，选择已经……
There is an awesome TED talk by Barry Schwartz: The paradox of choice. https://www.ted.com/talks/barry_schwartz_on_the_paradox_of_c... Psychologist Barry Schwartz takes aim at a central tenet of western societies: freedom of choice. In Schwartz's estimation, choice has…
……发现那软件浑身是 bug 且不稳定——这就是为什么人们会跑去买 iPad。他们不想费尽周折却只得到这么点东西。过程本身根本谈不上是什么奖励。编辑补充：也可以参考巴里·施瓦茨的《选择的悖论》。
…found the software to be buggy and unreliable -- and that's why people go buy iPads. They don't want to jump through so many hoops to get so little. The journey is no reward. Edited to add: See "The Paradox of Choice" by Barry Schwartz too.
……相差甚远。我甚至都不打算问你，因为你完全没有任何证据。才不是这样，巴里·施瓦茨甚至为此写过一本非常著名且流行的书，名叫《选择的悖论：用加法做减法》（The Paradox of Choice: Why More is Less），它引发了关于该主题的大量研究。你真该去读读。> 这完全等同于“有选择是坏事”。对于营销目的而言或许确实如此，但对于解决现实生活中的……
…from the truth. I'm not even going to ask you because you've got no evidence for this whatsoever. No it isn't, and a very famous and popular book was even written about it by Barry Schwartz called The Paradox of Choice: Why More is Less which spiked a lot of research on the topic. You should read it. > It equates exactly to "Choices are bad". Perhaps that is true for marketing purposes but not for solving actual real-life…
- 《编码宝典》（Cryptonomicon），尼尔·斯蒂芬森著 - 《文案写作》（Teach Yourself 系列），J. 乔纳森·加贝著 - 《选择的悖论》，巴里·施瓦茨著
- Cryptonomicon, by Neal Stephenson - Copywriting (Teach Yourself series), by J. Jonathan Gabay - The Paradox of Choice, by Barry Schwartz
链接里的博文讨论了这点，但我想强烈推荐巴里·施瓦茨的《选择的悖论》[1]。他探讨了一些心理学研究，展示了为什么最大化者（maximizing）——即试图事事追求极致——实际上会让我们对自己的选择感到更不满意，而不是更满意。追求品质……
The linked blog post discusses it, but I want to highly recommend "The Paradox of Choice" by Barry Schwartz [1]. He discusses psychological research showing why maximizing--attempting to have the best of everything--actually leads us to be less happy with our choices, not more. Seek quality,…
……定制产品的麻烦之处在于，你必须去思考并描述出你到底想要什么。就我个人而言，我宁愿少一点选择自由，多一点自由时间 :) 巴里·施瓦茨的《选择的悖论》（2004）或许是一本读起来很有意思的书。
…customizing products is that you have to think about and describe what you actually want. Personally, I would prefer somewhat less freedom of choice, and more free time :) An interesting read might be "The Paradox of Choice" by Barry Schwartz (2004).