我最喜欢的写作书其实出自广告界。由两位作者合著：Kenneth Roman（奥美前 CEO）和 Joel Raphaelson（奥美前创意总监），书名叫《Writing That Works》（http://www.amazon.com/Writing-Works-Communicate-Effectively-...）。这本书帮我把那些又长又含糊的邮件、信件和博客文章改得更加干脆利落、直击要点，同时还保留了……
My favorite book on writing comes from advertising. Two authors, Kenneth Roman (former Ogivly CEO) and Joel Raphaelson (former Ogivly creative director): Writing That Works (http://www.amazon.com/Writing-Works-Communicate-Effectively-...) This book has been transforming my long and vague e-mails, letters and blog posts into more crisp and to the point while keeping the…
说到写作，我快把这本书读完了，真的很棒：Roman 和 Raphaelson 写的《Writing That Works; How to Communicate Effectively In Business》。它强调清晰明白，以及要像平时说话那样去写。
For writing, I am almost done with this book and it is great: Writing That Works; How to Communicate Effectively In Business by Roman and Raphaelson Stresses clarity and writing how you talk.
……排斥或苛待别人。如果你想开家公司并拉来尽可能多的客户，里面有不少好经验 ;) 另一本类似但更具学术严谨性的书是：《数学杀伤性武器》（Weapons Of Math Destruction）——Roman 写的《Writing That Works》，广告界大佬传授的非虚构/备忘录/邮件写作建议，关于如何把想法传达清楚有极多干货——弗洛姆的《爱的艺术》和《健全的社会》，由社会学家/心理学家写的两部非虚构作品……
…excludes or mistreats people. Some good lessons if you want to start a company and get as many customers as possible ;) Similar book with more academic stringency: Weapons Of Maths Destruction - Roman's Writing That Works, non-fiction/memo/email advice from big advertising guys, lots of good advice on getting your point across - Fromm's The Art Of Loving & The Sane Society, two non-fiction books from a sociologist/psychologist…
我最喜欢的写作书其实出自广告界。由两位作者合著：Kenneth Roman（奥美前 CEO）和 Joel Raphaelson（奥美前创意总监），书名叫《Writing That Works》（http://www.amazon.com/Writing-Works-Communicate-Effectively-...）。这本书帮我把那些又长又含糊的邮件、信件和博客文章改得更加干脆利落、直击要点，同时还保留了……
My favorite book on writing comes from advertising. Two authors, Kenneth Roman (former Ogivly CEO) and Joel Raphaelson (former Ogivly creative director): Writing That Works (http://www.amazon.com/Writing-Works-Communicate-Effectively-...) This book has been transforming my long and vague e-mails, letters and blog posts into more crisp and to the point while keeping the…
说到写作，我快把这本书读完了，真的很棒：Roman 和 Raphaelson 写的《Writing That Works; How to Communicate Effectively In Business》。它强调清晰明白，以及要像平时说话那样去写。
For writing, I am almost done with this book and it is great: Writing That Works; How to Communicate Effectively In Business by Roman and Raphaelson Stresses clarity and writing how you talk.
……排斥或苛待别人。如果你想开家公司并拉来尽可能多的客户，里面有不少好经验 ;) 另一本类似但更具学术严谨性的书是：《数学杀伤性武器》（Weapons Of Math Destruction）——Roman 写的《Writing That Works》，广告界大佬传授的非虚构/备忘录/邮件写作建议，关于如何把想法传达清楚有极多干货——弗洛姆的《爱的艺术》和《健全的社会》，由社会学家/心理学家写的两部非虚构作品……
…excludes or mistreats people. Some good lessons if you want to start a company and get as many customers as possible ;) Similar book with more academic stringency: Weapons Of Maths Destruction - Roman's Writing That Works, non-fiction/memo/email advice from big advertising guys, lots of good advice on getting your point across - Fromm's The Art Of Loving & The Sane Society, two non-fiction books from a sociologist/psychologist…