酷的征服
The Conquest of Cool
Thomas Frank、Mónica Sumoy Gete-Alonso、Juan Carlos Castillón、Jordi Costa Vila · 初版 1997 年
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虽然青年反文化运动仍然是20世纪60年代文化激荡中最具感染力、最受瞩目的象征，但在那些繁荣岁月中席卷美国商业界的变革却在很大程度上被忽视了。在这项引人入胜且发人深省的新研究中，托马斯·弗兰克（Thomas Frank）展示了青年革命者如何得到了广告业和男装业等意想不到的盟友的加入，甚至是先导。在这两个曾经同样作为50年代保守主义重要支柱的领域里，战后消费主义那乌托邦式自鸣得意的表象被一股崭新的……打破了。
Hacker News 上怎么说
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这类生活方式被“人造草根”（astroturf，虚假民意包装）到何种程度，向来很有意思。倒不是说这次一定就是这样，只是说这种情况确实时有发生。Thomas Frank 的《The Conquest of Cool》在这方面是本很好的参考书。
The extent to which these kinds of lifestyles are astroturfed is always interesting. Not claiming it is necessarily the case, just that it does happen from time to time. Thomas Frank’s “The Conquest of Cool” is a good reference here.
…黑客圈，就像自封为编程界 rock star、ninja、wizard 之类的人对那些专业群体所做的一样。---- 0. 顺便问一句，还有其他人看了这种文章会联想到《The Rebel Sell》或《The Conquest of Cool》吗？所有这些焦虑叹息，不过是在含蓄地表明作者是那种在这些圈子“火起来之前”就已置身其中的人。1. 就算你摆脱不掉那些更…
…hackerdom as the self-titled programming rock stars, ninjas, wizards, etc. etc. did to those professional groups. ---- 0. Incidentally, does anyone else get reminded of things like The Rebel Sell or The Conquest of Cool by pieces like this? All of this handwringing serves to subtly indicate that the author is the sort of person who happens on these scenes before they were cool. 1. Even if you can't get rid of the more…
…儿童电视节目里的“坏人” https://books.google.ie/books?id=29jhBwAAQBAJ&pg=PT76&lpg=PT... 你再看《史酷比》（Scooby-Doo）或者 1960 年代，感觉就会完全不同了。从这个角度来看，我觉得 Thomas Frank 的《The Conquest of Cool》https://www.press.uchicago.edu/ucp/books/book/chicago/C/bo36... 某种程度上可以说是《Hidden Persuaders》的继承之作，但我自己还没来得及读。
…"bad men" in childrens' TV https://books.google.ie/books?id=29jhBwAAQBAJ&pg=PT76&lpg=PT... you'll never look at Scooby-Doo or the 1960s in the same way again. In that respect I think Thomas Frank's The Conquest of Cool https://www.press.uchicago.edu/ucp/books/book/chicago/C/bo36... may be something of a successor to Hidden Persuaders, but I haven't been able to read it myself yet.