几年前我也处于类似的状态。读了这些书，而且狠狠用上了。《精益数据分析》（Lean Analytics，必读）。《产品驱动增长》（Product-Led Growth，必读）。《营销的22条法则》（必读）。《百万粉丝》（One Million Followers）。如果你喜欢偏科学的方法：罗伯特·西奥迪尼的《影响力》（Influence）；《疯传》（Contagious，乔纳·伯杰著）。这个资源也是干货满满：https://brianbalfour.com/essays/customer-acquisition…
I was in similar state a few of years back. Read these, and used them to a good extent. Lean analytics. (must read) Product-Led growth. (must read) 22 Laws of marketing (must) One million followers If you like scientific approach: Influence by Robert Cialdini Contagious (Jonah Berger) This resource is also gold: https://brianbalfour.com/essays/customer-acquisition…
……Faber](https://en.wikipedia.org/wiki/Adele_Faber) - 《影响地图：用软件产品和项目创造巨大影响》（Impact Mapping: Making a big impact with software products and projects） - 《创新货币化：聪明公司如何围绕价格设计产品》（Monetizing Innovation: How Smart Companies Design the Product Around the Price） - 《产品驱动增长：如何打造能自我销售的产品》（Product-Led Growth: How to Build a Product That Sells Itself） - 《重塑你的焦虑大脑：如何利用恐惧的神经科学彻底消除焦虑、恐慌和担忧》（Rewire Your Anxious Brain: How to Use the Neuroscience of Fear to End Anxiety, Panic, and Worry） - 《被讨厌的勇气：如何自我解放、改变……
…Faber](https://en.wikipedia.org/wiki/Adele_Faber) - Impact Mapping: Making a big impact with software products and projects - Monetizing Innovation: How Smart Companies Design the Product Around the Price - Product-Led Growth: How to Build a Product That Sells Itself - Rewire Your Anxious Brain: How to Use the Neuroscience of Fear to End Anxiety, Panic, and Worry - The Courage To Be Disliked: How to free yourself, change…
……高伊科·阿齐奇（Gojko Adzic）的《影响地图：用软件产品和项目创造巨大影响》 - 马达范·拉马努贾姆（Madhavan Ramanujam）和乔治·塔克（Georg Tacke）的《创新货币化：聪明公司如何围绕价格设计产品》 - 韦斯·布什（Wes Bush）的《产品驱动增长：如何打造能自我销售的产品》 - 凯瑟琳·M·皮特曼（Catherine M. Pittman）和伊丽莎白·M·卡尔（Elizabeth M. Karle）的《重塑你的焦虑大脑：如何利用恐惧的神经科学彻底消除焦虑、恐慌和担忧》 - ……
…Mapping: Making a big impact with software products and projects by Gojko Adzic - Monetizing Innovation: How Smart Companies Design the Product Around the Price by Madhavan Ramanujam, Georg Tacke - Product-Led Growth: How to Build a Product That Sells Itself by Wes Bush - Rewire Your Anxious Brain: How to Use the Neuroscience of Fear to End Anxiety, Panic, and Worry by Catherine M. Pittman, Elizabeth M. Karle -…
几年前我也处于类似的状态。读了这些书，而且狠狠用上了。《精益数据分析》（Lean Analytics，必读）。《产品驱动增长》（Product-Led Growth，必读）。《营销的22条法则》（必读）。《百万粉丝》（One Million Followers）。如果你喜欢偏科学的方法：罗伯特·西奥迪尼的《影响力》（Influence）；《疯传》（Contagious，乔纳·伯杰著）。这个资源也是干货满满：https://brianbalfour.com/essays/customer-acquisition…
I was in similar state a few of years back. Read these, and used them to a good extent. Lean analytics. (must read) Product-Led growth. (must read) 22 Laws of marketing (must) One million followers If you like scientific approach: Influence by Robert Cialdini Contagious (Jonah Berger) This resource is also gold: https://brianbalfour.com/essays/customer-acquisition…
……Faber](https://en.wikipedia.org/wiki/Adele_Faber) - 《影响地图：用软件产品和项目创造巨大影响》（Impact Mapping: Making a big impact with software products and projects） - 《创新货币化：聪明公司如何围绕价格设计产品》（Monetizing Innovation: How Smart Companies Design the Product Around the Price） - 《产品驱动增长：如何打造能自我销售的产品》（Product-Led Growth: How to Build a Product That Sells Itself） - 《重塑你的焦虑大脑：如何利用恐惧的神经科学彻底消除焦虑、恐慌和担忧》（Rewire Your Anxious Brain: How to Use the Neuroscience of Fear to End Anxiety, Panic, and Worry） - 《被讨厌的勇气：如何自我解放、改变……
…Faber](https://en.wikipedia.org/wiki/Adele_Faber) - Impact Mapping: Making a big impact with software products and projects - Monetizing Innovation: How Smart Companies Design the Product Around the Price - Product-Led Growth: How to Build a Product That Sells Itself - Rewire Your Anxious Brain: How to Use the Neuroscience of Fear to End Anxiety, Panic, and Worry - The Courage To Be Disliked: How to free yourself, change…
……高伊科·阿齐奇（Gojko Adzic）的《影响地图：用软件产品和项目创造巨大影响》 - 马达范·拉马努贾姆（Madhavan Ramanujam）和乔治·塔克（Georg Tacke）的《创新货币化：聪明公司如何围绕价格设计产品》 - 韦斯·布什（Wes Bush）的《产品驱动增长：如何打造能自我销售的产品》 - 凯瑟琳·M·皮特曼（Catherine M. Pittman）和伊丽莎白·M·卡尔（Elizabeth M. Karle）的《重塑你的焦虑大脑：如何利用恐惧的神经科学彻底消除焦虑、恐慌和担忧》 - ……
…Mapping: Making a big impact with software products and projects by Gojko Adzic - Monetizing Innovation: How Smart Companies Design the Product Around the Price by Madhavan Ramanujam, Georg Tacke - Product-Led Growth: How to Build a Product That Sells Itself by Wes Bush - Rewire Your Anxious Brain: How to Use the Neuroscience of Fear to End Anxiety, Panic, and Worry by Catherine M. Pittman, Elizabeth M. Karle -…