可操作的游戏化
Actionable Gamification
Yu-kai Chou · 初版 2015 年
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阐释了 gamification，尤其是 Octalysis 框架：提取游戏中吸引人们反复重返并持续游玩的要素，并将这些要素应用到其他活动中，从而在改善员工体验、提升客户满意度与忠诚度的同时，提高工作场所的生产力与品质。
Hacker News 上怎么说
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Actionable Gamification
Yu-kai Chou · 初版 2015 年
阐释了 gamification，尤其是 Octalysis 框架：提取游戏中吸引人们反复重返并持续游玩的要素，并将这些要素应用到其他活动中，从而在改善员工体验、提升客户满意度与忠诚度的同时，提高工作场所的生产力与品质。
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……《头号玩家》（Player One，Ernest Cline 著）——早在2014年我做 VR 项目时读了这本书。非常适合重读的一本好书，也是寻找灵感的好地方。！其他荣誉提名！：《Actionable Gamification》（周郁凯）、《I invented the Modern Age》（Richard Snow）、《Inside the tornado》（Geoffrey Moore）、《Jony Ive》（Leander Kahney）、《Sprint》（Jake Knapp）、《精益创业》（The lean startup，Eric Ries）、《自私的基因》（The selfish Gene，Richard……
…Player One (Ernest Cline) -I picked this book up while I was working on a VR project back in 2014. An excellent book for re-reads and a nice place to get some inspiration. !Other honorable mentions:! Actionable Gamification (Yu-Kai Chou) I invented the Modern Age (Richard Snow) Inside the tornado (Geoffrey Moore) Jony Ive (Leander Kahney) Sprint (Jake Knapp) The lean startup (Eric Ries) The selfish Gene (Richard…
……他们的产品。关于这个主题我读过的大多数书都是扯淡，但这本绝对神作，怎么推荐都不为过。我还想提其他几本好书：《This Idea is Brilliant》、《Actionable Gamification》、《设计心理学》（The Design of Everyday Things）、《终极算法》（The Master Algorithm，对机器学习技术的极佳综述）、《Springfield Confidential》（《辛普森一家》编剧之一写的有趣幕后故事）、《未来简史》（Homo Deus，出自……
…their products. Most of the books I've read on the subject were bullshit, but this one is absolutely fantastic, can't recommend it enough. Other great books I should mention: This Idea is Brilliant, Actionable Gamification, The Design of Everyday Things, The Master Algorithm (great overview of machine learning techniqes), Springfield Confidential (fun behind the scenes from one of the writers on Simpsons), Homo Deus(from…
……https://www.audible.com/pd/Atlas-Shrugged-Part-1-Audiobook/B... - Mapping Innovation https://www.audible.com/pd/Mapping-Innovation-A-Playbook-for... - Ghost in the Wires https://www.audible.com/pd/The-Art-of-Invisibility-The-World... - Actionable Gamification https://www.audible.com/pd/Actionable-Gamification-Part-1-Be... - Algorithms to Live By https://www.audible.com/pd/Algorithms-to-Live-By-The-Compute... - Angel: How to Invest in Technology Startups…
…https://www.audible.com/pd/Atlas-Shrugged-Part-1-Audiobook/B... - Mapping Innovation https://www.audible.com/pd/Mapping-Innovation-A-Playbook-for... - Ghost in the Wires https://www.audible.com/pd/The-Art-of-Invisibility-The-World... - Actionable Gamification https://www.audible.com/pd/Actionable-Gamification-Part-1-Be... - Algorithms to Live By https://www.audible.com/pd/Algorithms-to-Live-By-The-Compute... - Angel: How to Invest in Technology Startups…
如果你指的是“积分、徽章和排行榜”，那还远远不够。如果你想知道什么真正管用，先去读读《上瘾》（Hooked）和《Actionable Gamification》吧。
If you mean "points, badges and leaderboards", then it's not enough. If you want to know what works, start by reading 'Hooked' and 'Actionable Gamification'.
……消费它的人能体会到玩游戏时获得的那种“心流（flow）”和奖励。你也可以看看简·麦戈尼格尔（Jane McGonigal）的《游戏改变世界》（Reality Is Broken）来深入了解游戏心理学，或者看看周郁凯的《Actionable Gamification》。周的书详细剖析了游戏中常见的许多黑帽说服技巧（black hat persuasive techniques），正是这些手段在迫使人们花掉远超其实际意愿的钱！
…consuming it would experience the type of ‘flow’ and rewards you get from a game. You can also check out Jane McGonigal’s Reality Is Broken for a bit more about the psychology of gaming or Yu-Kai Choi’s Actionable Gamification book. Choi’s book details many of the black hat persuasive techniques) commonly found in games, which also compel people to spend more than they perhaps would really want to!