天堂中的波波族
Bobos in paradise
David Brooks · 初版 2000 年
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为什么值得读
- 生动解释嬉皮士向雅皮士精英的转变轨迹
- 精准剖析富裕受教育阶层消费习惯的变化
- 清晰阐明波希米亚反叛与资产阶级世俗的融合
“过去，人们很容易区分资本主义的资产阶级世界与波西米亚的反主流文化。资产阶级在大企业工作，穿灰色制服，去教堂做礼拜。波西米亚人则是艺术家和知识分子。波西米亚人捍卫自由奔放的20世纪60年代的价值观；资产阶级则是80年代锐意进取的雅皮士。”“但现在，正如David Brooks在这本描述美国高端文化的著作中所解释的那样，波西米亚人与资产阶级已经完全融合在一起。你很难分清一位细啜浓缩咖啡的教授和一位大口喝卡布奇诺的银行家。读到这里，你既会发笑也会感叹
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……普通美国人根本认不出来，也猜不到一块天价手表的价钱，但在富人圈子里大家都心知肚明。我确实认同富人群体的消费模式发生了转变（《天堂里的布波族》（Bobos in Paradise）是本好书，解释得很透彻），但我并不觉得这是因为他们想低调不显眼，而且在他们的社交圈里也根本起不到低调的效果。（他们肯定会炫耀自己价值两万美元的……
…average American, who couldn't spot or guess the price of an uber-expensive watch, but in wealthy circles everyone notices. I do agree that there's a shift in spending patterns among the wealthy (and Bobos in Paradise is a good book and explains it well) but I don't think that it's due to a desire to be less conspicuous, nor does it have that effect within their social circles. (They're sure to show off their $20,000…
婴儿潮一代（boomers）对社会产生了巨大影响。你要是不信，去逛逛 Whole Foods 或者读读《天堂里的布波族》（Bobos in Paradise）。他们说过一切都会不一样，事实确实如此。大麻也许还没（在大多数州）合法化，但很多事情已经变了。
The boomers have had a tremendous effect on society. If you don't believe me, go visit a Whole Foods or read Bobos in Paradise. They said things would be different and they are. Marijuana may not be legal yet (in most states) but a lot has changed.
……他忽略了嬉皮士（hippies）和雅痞（yuppies）其实是同一帮人。同样是放纵自我，外加用一套伪哲学来为之辩护。短短一代人，就从吃燕麦卷变成了用花岗岩台面。推荐阅读：《天堂里的布波族》（Bobos in Paradise）。[1] [1] https://en.wikipedia.org/wiki/Bobos_in_Paradise
…he's missed is that hippies and yuppies were the same people. Same self-indulgence combined with bogus philosophy to justify it. From granola to granite countertops in a generation. Suggested reading: Bobos in Paradise.[1] [1] https://en.wikipedia.org/wiki/Bobos_in_Paradise
……而且我绝不指望它会彻底消失。但现在受过良好教育的精英阶层对此有些嗤之以鼻，反倒是花同样多的钱装一个进口大理石淋浴间成了风尚（en vogue）。想知道为什么，去读读《天堂里的布波族》（Bobos in Paradise）的细节吧。
…and I don't expect it to go away permanently by any means. But it's now sort of frowned upon by educated elites, whereas spending the same amount of money on an imported marble shower is en vogue. Read Bobos In Paradise for a detail as to why.
……而且不受约束。如果你考虑到过去二三十年调和文化差异的趋势，这种看似对立的世界观混搭（mash-up）就很说得通了。我建议你读读大卫·布鲁克斯（David Brooks）的《天堂里的布波族》（Bobos in Paradise），书里极为透彻地阐述了过去几十年中波希米亚（Bohemia）与中产阶级资产阶级（Bourgeois）价值观的融合。
…and unrestricted. This mash-up of seemingly opposite worldviews makes sense if you consider the trend of the last 20 or 30 years to reconcile differences in cultural. I invite you to read David Brook's Bobos in Paradise for an incredibly lucid account of the convergence of Bohemia and Bourgeois values in the last few decades.
太有意思了，这种视角我以前还真没见过，而且读起来相当积极。这应该写成一本《天堂里的布波族》（Bobos in Paradise）风格的书。
Fascinating this is a POV I have not seen before and it reads rather positively. This should be a book in the vain of 'Bobos in Paradise'.