…fantastic. I remember reading a very early version when it first came out. I'm very pleased to see that it has steadily become more popular over the years. Another great new book on the same topic is Deploy Empathy by Michele Hansen. Michele goes even deeper with lots of practical tips, scripts, and templates. I highly recommend it, especially if you liked The Mom Test - https://deployempathy.com.
Sounds like The Mom Test could be a good read (although targeted mainly toward start ups) and Deploy Empathy by Michelle Hansen for conducting user interviews. And yes, speak to everyone and always ask them for a referral to one (ideally two) other people if it went well with them.
……Philippa Perry 4. 《Burnout》，Emily Nagoski 著 5. 《Adult Children of Emotionally Immature Parents》，Lindsay C. Gibson 著 6. 《Self-Compassion》，Kristin Neff 博士著 7. 《How to Keep House While Drowning》，KC Davis 著 8. 《Deploy Empathy》，Michele Hansen 著 9. 《The Body Keeps the Score》，Bessel A. Van der Kolk 著 10. 《Atlas of the Heart》，Brene Brown 著 11. 《What Happened to You? Conversations on Trauma, Resilience, and Healing》，Bruce D. Perry 著……
…Philippa Perry 4. Burnout by Emily Nagoski 5. Adult Children of Emotionally Immature Parents, Lindsay C. Gibson 6. Self-Compassion, Dr. Kristin Neff 7. How to Keep House While Drowning, KC Davis 8. Deploy Empathy, Michele Hansen 9. The Body Keeps the Score, Bessel A. Van der Kolk 10. Atlas of the Heart, Brene Brown 11. What Happened to You? Conversations on Trauma, Resilience, and Healing by Bruce D. Perry…
……时间：- 《Badass: Making Users Awesome》，Kathy Sierra 著 - 《Obviously Awesome》，April Dunford 著 - 《The Mom Test》，Rob Fitzpatrick 著 - Seth Godin 写过的每一本书，尤其是《This is Marketing》- 《Deploy Empathy》，Michele Hansen 著 - 《Forget the Funnel》，Claire Suellentrop 和 Georgiana Laudi 著
…the time: - Badass: Making Users Awesome by Kathy Sierra - Obviously Awesome by April Dunford - The Mom Test by Rob Fitzpatrick - Every book Seth Godin has written, particularly This is Marketing - Deploy Empathy by Michele Hansen - Forget the Funnel by Claire Suellentrop and Georgiana Laudi
…- Validating early ideas: The Mom Test by Rob Fitzpatrick - Very early sales (not a book, but): https://stripe.com/en-us/guides/atlas/starting-sales - Interviewing potential and current customers: Deploy Empathy by Michele Hansen - Marketing ideas: Traction by Gabriel Weinberg and Justin Mares - Deeper marketing ideas: Forget the funnel by Claire Suellentrop and Georgiana Laudi
……太棒了。我还记得它刚出来时我读过一个非常早期的版本。很高兴看到这些年它稳步变得越来越受欢迎。同题材的另一本新出好书是 Michele Hansen 写的《Deploy Empathy》。Michele 挖掘得更深，提供了大量的实用技巧、话术脚本和模板。强烈推荐，特别是如果你喜欢《The Mom Test》的话——https://deployempathy.com。
…fantastic. I remember reading a very early version when it first came out. I'm very pleased to see that it has steadily become more popular over the years. Another great new book on the same topic is Deploy Empathy by Michele Hansen. Michele goes even deeper with lots of practical tips, scripts, and templates. I highly recommend it, especially if you liked The Mom Test - https://deployempathy.com.
听起来《The Mom Test》会是本不错的读物（虽然主要面向初创公司），还有 Michelle Hansen 的《Deploy Empathy》，适合用来做用户访谈。没错，跟所有人聊聊，如果聊得顺利，一定要让他们引荐一到两个其他人。
Sounds like The Mom Test could be a good read (although targeted mainly toward start ups) and Deploy Empathy by Michelle Hansen for conducting user interviews. And yes, speak to everyone and always ask them for a referral to one (ideally two) other people if it went well with them.
……Philippa Perry 4. 《Burnout》，Emily Nagoski 著 5. 《Adult Children of Emotionally Immature Parents》，Lindsay C. Gibson 著 6. 《Self-Compassion》，Kristin Neff 博士著 7. 《How to Keep House While Drowning》，KC Davis 著 8. 《Deploy Empathy》，Michele Hansen 著 9. 《The Body Keeps the Score》，Bessel A. Van der Kolk 著 10. 《Atlas of the Heart》，Brene Brown 著 11. 《What Happened to You? Conversations on Trauma, Resilience, and Healing》，Bruce D. Perry 著……
…Philippa Perry 4. Burnout by Emily Nagoski 5. Adult Children of Emotionally Immature Parents, Lindsay C. Gibson 6. Self-Compassion, Dr. Kristin Neff 7. How to Keep House While Drowning, KC Davis 8. Deploy Empathy, Michele Hansen 9. The Body Keeps the Score, Bessel A. Van der Kolk 10. Atlas of the Heart, Brene Brown 11. What Happened to You? Conversations on Trauma, Resilience, and Healing by Bruce D. Perry…
……时间：- 《Badass: Making Users Awesome》，Kathy Sierra 著 - 《Obviously Awesome》，April Dunford 著 - 《The Mom Test》，Rob Fitzpatrick 著 - Seth Godin 写过的每一本书，尤其是《This is Marketing》- 《Deploy Empathy》，Michele Hansen 著 - 《Forget the Funnel》，Claire Suellentrop 和 Georgiana Laudi 著
…the time: - Badass: Making Users Awesome by Kathy Sierra - Obviously Awesome by April Dunford - The Mom Test by Rob Fitzpatrick - Every book Seth Godin has written, particularly This is Marketing - Deploy Empathy by Michele Hansen - Forget the Funnel by Claire Suellentrop and Georgiana Laudi
……- 验证早期想法：《The Mom Test》，Rob Fitzpatrick 著 - 极早期的销售（不是书，但很管用）：https://stripe.com/en-us/guides/atlas/starting-sales - 访谈潜在和现有客户：《Deploy Empathy》，Michele Hansen 著 - 营销点子：《Traction》，Gabriel Weinberg 和 Justin Mares 著 - 更深层的营销思路：《Forget the funnel》，Claire Suellentrop 和 Georgiana Laudi 著
…- Validating early ideas: The Mom Test by Rob Fitzpatrick - Very early sales (not a book, but): https://stripe.com/en-us/guides/atlas/starting-sales - Interviewing potential and current customers: Deploy Empathy by Michele Hansen - Marketing ideas: Traction by Gabriel Weinberg and Justin Mares - Deeper marketing ideas: Forget the funnel by Claire Suellentrop and Georgiana Laudi
- 《The Mom Test》，Rob Fitzpatrick 著 - 《Deploy Empathy》，Michele Hansen 著 - 《Badass: Making Users Awesome》，Kathy Sierra 著
- The Mom Test by Rob Fitzpatrick - Deploy Empathy by Michele Hansen - Badass: Making Users Awesome by Kathy Sierra