……唱反调的人。我这么叫他，结果不知为什么他就把我拉黑了 [1]。大概是因为被我说中了点事实，伤到自尊了吧。他的例子举得太烂了。我读过 Paul Graham 的 essays、Naval 的推特 thread 还有 Alex Hormozi 的《$100M Offers》，都写得相当好而且通俗易懂。Naval 的 thread 有点难啃，但他做了一大堆播客（长达 4 小时）[2] 详细讲解，还有配套文章 [3]。楼主整篇……
…contrarian. i called him that & he blocked me [1] for some reason. probably there's some truth in it that he got hurt. his examples are so bad. i've read paul graham's essays, naval's thread & alex hormozi's $100m offers book & all are quite good & easy to understand. naval's thread is a big hard but he has whole bunch of podcasts (4 hours) [2] explaining them in detail & articles [3] to accompany them. the op's entire…
亲自下场去推销是无可替代的，但这本书能给你提供大量弹药，让你的 offer 变得坚不可摧。别被书名劝退，里面的建议非常落地可操作：《$100M Offers: How To Make Offers So Good People Feel Stupid Saying No》https://www.amazon.com/100M-Offers-People-Stupid-Saying-eboo...
No substitute to getting out and actually doing the sell but this book will get you tons of ammunition to make your offer bullet proof. Don't go by the title. It has very actionable advise: $100M Offers: How To Make Offers So Good People Feel Stupid Saying No https://www.amazon.com/100M-Offers-People-Stupid-Saying-eboo...
Alex Hormozi 写的《$100M offers》。文笔本身不算特别考究，但内容干货满满。在帮我梳理自己的业务定位和产品/服务方案（offerings）时非常有用。
$100M offers by Alex Hormozi. The writing itself isn't all that polished, but the content is great. It's been very useful in thinking through my own business positioning and offerings.
……Michalowicz；其他适合创业者的好资源：- 营销方面看 Seth Godin 和 Robert Cialdini - 《The Mom Test》（如何与你的用户沟通）- 《Made to Stick》（如何打磨故事和叙事）- Hormozi 的《$100M offers》和《$100M leads》（我目前正在读，主要是把常见概念用简单且极具实操性的方式表达出来）
…Michalowicz ; Other good resources for entrepreneurs: - Seth Godin & Robert Cialdini for marketing - The Mom Test (how to talk to your users) - Made to Stick (how to craft stories and narratives) - $100M offers & $100M leads by Hormozi (currently reading them, it's mainly common concepts put in a simple and actionable way)
先去读读 Alex Hormozi 的《$100M Offers》吧。你花几个小时就能获得大多数创业者需要几十年才能积累出来的智慧。基本上，你需要把定价仅仅看作 offer 方程中的一个变量，最终目标是打造出……
Start with reading Alex Hormozi’s $100M Offers. You’ll gain wisdom in a few hours that takes most entrepreneurs decades to cultivate. Basically you need to see pricing as just a single variable in the offer equation with the goal being to craft…
……唱反调的人。我这么叫他，结果不知为什么他就把我拉黑了 [1]。大概是因为被我说中了点事实，伤到自尊了吧。他的例子举得太烂了。我读过 Paul Graham 的 essays、Naval 的推特 thread 还有 Alex Hormozi 的《$100M Offers》，都写得相当好而且通俗易懂。Naval 的 thread 有点难啃，但他做了一大堆播客（长达 4 小时）[2] 详细讲解，还有配套文章 [3]。楼主整篇……
…contrarian. i called him that & he blocked me [1] for some reason. probably there's some truth in it that he got hurt. his examples are so bad. i've read paul graham's essays, naval's thread & alex hormozi's $100m offers book & all are quite good & easy to understand. naval's thread is a big hard but he has whole bunch of podcasts (4 hours) [2] explaining them in detail & articles [3] to accompany them. the op's entire…
亲自下场去推销是无可替代的，但这本书能给你提供大量弹药，让你的 offer 变得坚不可摧。别被书名劝退，里面的建议非常落地可操作：《$100M Offers: How To Make Offers So Good People Feel Stupid Saying No》https://www.amazon.com/100M-Offers-People-Stupid-Saying-eboo...
No substitute to getting out and actually doing the sell but this book will get you tons of ammunition to make your offer bullet proof. Don't go by the title. It has very actionable advise: $100M Offers: How To Make Offers So Good People Feel Stupid Saying No https://www.amazon.com/100M-Offers-People-Stupid-Saying-eboo...
Alex Hormozi 写的《$100M offers》。文笔本身不算特别考究，但内容干货满满。在帮我梳理自己的业务定位和产品/服务方案（offerings）时非常有用。
$100M offers by Alex Hormozi. The writing itself isn't all that polished, but the content is great. It's been very useful in thinking through my own business positioning and offerings.
瑞安·霍利迪（Ryan Holiday）的《增长黑客》（Growth Hacking） Alex Hormozi的两本书——《$100M Offers》《$100m Leads》
Growth Hacking by Ryan Holiday Alex Hormozi's 2 books - $100M Offers - $100m Leads
……Michalowicz；其他适合创业者的好资源：- 营销方面看 Seth Godin 和 Robert Cialdini - 《The Mom Test》（如何与你的用户沟通）- 《Made to Stick》（如何打磨故事和叙事）- Hormozi 的《$100M offers》和《$100M leads》（我目前正在读，主要是把常见概念用简单且极具实操性的方式表达出来）
…Michalowicz ; Other good resources for entrepreneurs: - Seth Godin & Robert Cialdini for marketing - The Mom Test (how to talk to your users) - Made to Stick (how to craft stories and narratives) - $100M offers & $100M leads by Hormozi (currently reading them, it's mainly common concepts put in a simple and actionable way)
先去读读 Alex Hormozi 的《$100M Offers》吧。你花几个小时就能获得大多数创业者需要几十年才能积累出来的智慧。基本上，你需要把定价仅仅看作 offer 方程中的一个变量，最终目标是打造出……
Start with reading Alex Hormozi’s $100M Offers. You’ll gain wisdom in a few hours that takes most entrepreneurs decades to cultivate. Basically you need to see pricing as just a single variable in the offer equation with the goal being to craft…