…workshops where you can learn a lot more about step #1 -- other than mine! I've found these two to be excellent at the "figuring out what to sell" side of things: Presell Formula by Clay Collins, and Product Launch Formula by Jeff Walker. Laugh if you must, yep it's internet marketer slumming, but they're really good at what they do. A person who wants to succeed won't sneer at any source of workable knowledge.
你想走哪种商业方向（business role）？要是想做销售，去看看《SPIN销售法》（SPIN Selling）、Jeff Walker的《Launch》和《Predictable Profits Playbook》。要是想学更通用的财务知识，Coursera上的课程就够用了。要是想提升领导力，建议先从《重新定义公司》（How Google Works）读起。
What kind of business role do you want? If it's sales pickup books like Spin Selling, Launch (by Jeff Walker), and Predictable Profits Playbook. If it's more general finance you want to learn coursera should be fine. If it's leadership qualities, start with the book How Google Works.
Here's the thing with marketing: it is its own unique field that encompasses a large skill set. Copywriting, conversions, media buying. Product launches, if you're into that. Social media marketing or SEO/SEM. Guys who are good at it spend years learning it. Just like good engineers take years to learn their crafts. If a marketer came to you and said…
Awesome, thanks for the answer. It is a great way to make some money for live and launch ideas. I already read something about courses to sell (video/ebook) in the book called Launch (Jeff Walker). I am living in a country from Latin America, so I will try something for here. Thanks again. :)
Jeff Walker 从 1996 年起就一直靠电子邮件赚钱，还教别人怎么做。他的东西基本上就是今天我们看到的所有垃圾内容的基础。搜一下 “The Launch Book”，你就会找到如何用电子邮件来销售。
Jeff Walker has been making money off email since 1996 and showing others how. His stuff is basically the foundation of all the spammy content we see today. Search for “The Launch Book” and you’ll find how to use email to sell.
我读了Jeff Walker写的《Launch》（https://amzn.to/2xoLNav）。我觉得对像我这样连邮件列表（mailing list）都还没搞起来的初学者来说，这是一本非常棒的书。
I read Launch by Jeff Walker (https://amzn.to/2xoLNav). I would say it's a great book for starters like me, which didn't even have a mailing list yet.
……有挺多workshop可以学到更多关于第一步的内容——除了我自己的！在“搞清楚卖什么”这方面，我觉得这两门特别赞：Clay Collins的《Presell Formula》和Jeff Walker的《Product Launch Formula》。想笑就笑吧，没错，这确实是网络营销号（internet marketer）搞的那套接地气打法，但人家业务能力是真硬核。想成事的人可不会对任何能落地的干货嗤之以鼻。
…workshops where you can learn a lot more about step #1 -- other than mine! I've found these two to be excellent at the "figuring out what to sell" side of things: Presell Formula by Clay Collins, and Product Launch Formula by Jeff Walker. Laugh if you must, yep it's internet marketer slumming, but they're really good at what they do. A person who wants to succeed won't sneer at any source of workable knowledge.
你想走哪种商业方向（business role）？要是想做销售，去看看《SPIN销售法》（SPIN Selling）、Jeff Walker的《Launch》和《Predictable Profits Playbook》。要是想学更通用的财务知识，Coursera上的课程就够用了。要是想提升领导力，建议先从《重新定义公司》（How Google Works）读起。
What kind of business role do you want? If it's sales pickup books like Spin Selling, Launch (by Jeff Walker), and Predictable Profits Playbook. If it's more general finance you want to learn coursera should be fine. If it's leadership qualities, start with the book How Google Works.
做营销（marketing）其实是这么回事：它是一个自成一体的独特领域，包含一套庞大的技能树。文案撰写（copywriting）、转化率（conversions）、媒介采买（media buying）。如果感兴趣的话还有新品发售（product launches）。社媒营销，或者SEO/SEM。玩得转的人都是花了好多年才摸透的。就像优秀的工程师也得花好多年打磨手艺一样。如果有个搞营销的跑来对你说……
Here's the thing with marketing: it is its own unique field that encompasses a large skill set. Copywriting, conversions, media buying. Product launches, if you're into that. Social media marketing or SEO/SEM. Guys who are good at it spend years learning it. Just like good engineers take years to learn their crafts. If a marketer came to you and said…
太棒了，多谢解答。这确实是个赚点生活费和启动想法的好路子。我之前在Jeff Walker的《Launch》里读到过一些关于卖课程（视频/电子书）的内容。我现在住在拉美的一个国家，所以打算在这边试一试。再次感谢！:)
Awesome, thanks for the answer. It is a great way to make some money for live and launch ideas. I already read something about courses to sell (video/ebook) in the book called Launch (Jeff Walker). I am living in a country from Latin America, so I will try something for here. Thanks again. :)
Jeff Walker 从 1996 年起就一直靠电子邮件赚钱，还教别人怎么做。他的东西基本上就是今天我们看到的所有垃圾内容的基础。搜一下 “The Launch Book”，你就会找到如何用电子邮件来销售。
Jeff Walker has been making money off email since 1996 and showing others how. His stuff is basically the foundation of all the spammy content we see today. Search for “The Launch Book” and you’ll find how to use email to sell.