…and contribute. It is the most difficult part of most software projects and especially social ones. Every HN-like project needs to have a plan around this. Andrew Chen explains it well in his book “The Cold Start Problem”.
Fwiw, Andrew Chen led Uber's Rider Growth when the company was in hypergrowth. His book, The Cold Start Problem, is great, and anyone building a two-sided marketplace should read it. This guy knows referral programs. Highly credible advice. Probably one of the best business books I ever read: https://www.amazon.com/Cold-Start-Problem-Andrew-Chen/dp/006...
太对了。前 Uber 的 Andrew Chen 在他优秀的新书《The Cold Start Problem》里就是这么说的。司机端是双边市场中困难的一端（hard side），必须持续不断地去维护。
Bingo. Andrew Chen, formerly of Uber, says exactly that in his excellent new book The Cold Start problem. The driver side is the hard side of the market and must be constantly tended.
Andrew Chen 的《The Cold Start Problem》用了一整章来把它作为一个案例研究。我不记得里面有没有提到这些负面因素，但这些显然是很重要、需要考虑的。不过对于 startup growth 的点子来说，这仍是一本好书。
The Cold Start Problem, by Andrew Chen, devotes a chapter to this as a case study. I don’t recall it covering these negative aspects, which are obviously important to consider. Still a great book for startup growth ideas though.
……本质上是实现层面的）是 a) 形成网络效应（network effects）[1]，以及 b) 解决 Eternal September（永恒九月）问题 [2]。这两个障碍在本质上更多是战略层面的，而非技术层面的。Andrew Chen 的《The Cold Start Problem》对这些进行了一些非常精彩深入的探讨 [3]。1. https://en.wikipedia.org/wiki/Network_effect 2. https://en.wikipedia.org/wiki/Eternal_September 3. https://www.amazon.com/Cold-Start-Problem-Andrew-Chen/dp/006...
…implementation in nature) are a) achieving network effects [1], and b) solving the Eternal September problem [2]. Both these hurdles are much more strategic than technical in nature. Andrew Chen's "The Cold Start Problem" goes into some fascinating detail about this [3]. 1. https://en.wikipedia.org/wiki/Network_effect 2. https://en.wikipedia.org/wiki/Eternal_September 3. https://www.amazon.com/Cold-Start-Problem-Andrew-Chen/dp/006...
……并做出贡献。这是大多数软件项目、尤其是社交类项目中最难的部分。每个类似 HN 的项目都需要围绕这一点制定计划。Andrew Chen 在他的书《The Cold Start Problem》里讲得很透彻。
…and contribute. It is the most difficult part of most software projects and especially social ones. Every HN-like project needs to have a plan around this. Andrew Chen explains it well in his book “The Cold Start Problem”.
仅供参考，Andrew Chen 在 Uber 处于超高速增长期时负责过 Rider Growth（乘客增长）。他的书《The Cold Start Problem》非常棒，任何做双边市场（two-sided marketplace）的人都应该读读。这家伙太懂 referral program（推荐裂变）了。建议非常靠谱。大概是我读过的最好的商业书之一：https://www.amazon.com/Cold-Start-Problem-Andrew-Chen/dp/006...
Fwiw, Andrew Chen led Uber's Rider Growth when the company was in hypergrowth. His book, The Cold Start Problem, is great, and anyone building a two-sided marketplace should read it. This guy knows referral programs. Highly credible advice. Probably one of the best business books I ever read: https://www.amazon.com/Cold-Start-Problem-Andrew-Chen/dp/006...
太对了。前 Uber 的 Andrew Chen 在他优秀的新书《The Cold Start Problem》里就是这么说的。司机端是双边市场中困难的一端（hard side），必须持续不断地去维护。
Bingo. Andrew Chen, formerly of Uber, says exactly that in his excellent new book The Cold Start problem. The driver side is the hard side of the market and must be constantly tended.
去读读 Andrew Chen 的《Cold Start Problem》吧……从所有可能的角度剖析了这个问题。
read andrew chen's book Cold Start Problem.. tackles this on all possible angles.
Andrew Chen 的《The Cold Start Problem》用了一整章来把它作为一个案例研究。我不记得里面有没有提到这些负面因素，但这些显然是很重要、需要考虑的。不过对于 startup growth 的点子来说，这仍是一本好书。
The Cold Start Problem, by Andrew Chen, devotes a chapter to this as a case study. I don’t recall it covering these negative aspects, which are obviously important to consider. Still a great book for startup growth ideas though.
……本质上是实现层面的）是 a) 形成网络效应（network effects）[1]，以及 b) 解决 Eternal September（永恒九月）问题 [2]。这两个障碍在本质上更多是战略层面的，而非技术层面的。Andrew Chen 的《The Cold Start Problem》对这些进行了一些非常精彩深入的探讨 [3]。1. https://en.wikipedia.org/wiki/Network_effect 2. https://en.wikipedia.org/wiki/Eternal_September 3. https://www.amazon.com/Cold-Start-Problem-Andrew-Chen/dp/006...
…implementation in nature) are a) achieving network effects [1], and b) solving the Eternal September problem [2]. Both these hurdles are much more strategic than technical in nature. Andrew Chen's "The Cold Start Problem" goes into some fascinating detail about this [3]. 1. https://en.wikipedia.org/wiki/Network_effect 2. https://en.wikipedia.org/wiki/Eternal_September 3. https://www.amazon.com/Cold-Start-Problem-Andrew-Chen/dp/006...