玛格丽塔写的《深入理解迈克尔·波特》（Understanding Michael Porter on Strategy）。波特是商业战略领域的著名思想家，但大多数人都误解了他。虽然他也因为自己的咨询公司（摩立特/Monitor）倒闭而被人嘲讽过，但他在战略方面的成果…
Understanding Michael Porter on Strategy by Magretta. Porter is a well known thinker on business strategy but most people misunderstand him. He has also been derided because his own company (Monitor) failed but his work in strategy…
…比蒂尔（Thiel）做生意的时间还要早（即 20 世纪 80 年代末之前）。最著名的两个就是迈克尔·波特和沃伦·巴菲特。巴菲特的年度致股东信非常值得一读，而《深入理解迈克尔·波特》（Understanding Michael Porter）这本书则极好地总结了波特的思想。
…than Thiel's been in business (i.e. before the late 1980s). The two most prominent are Michael Porter and Warren Buffett. Buffett's annual letters to shareholders make excellent reading, and the book Understanding Michael Porter is a very good summary of Porter's thoughts.
Professionally influential: - High Growth Handbook (general company building tips) - Traction (the one by Weinberg and Mares; engineer-friendy guide to marketing and growth) - Understanding Michael Porter (great intro to business strategy) - Monetizing Innovation (pricing advice) Personally influential: - Thinkertoys and Cracking Creativity (how to be more creative) - Atomic Habits (how to establish…
…《与众不同还是灭亡：残酷竞争时代的生存法则》（Differentiate or Die: Survival in Our Era of Killer Competition）– Jack Trout, Steve Rivkin；《蓝海战略：超越产业竞争，开创全新市场》（Blue Ocean Strategy）– W. Chan Kim, Renee Mauborgne；《深入理解迈克尔·波特》（Understanding Michael Porter）– Joan Magretta；《好战略，坏战略》（Good Strategy Bad Strategy）– Richard Rumelt；《笑里藏刀：利用中国古代三十六计抢占竞争优势》（Hide a Dagger Behind a Smile: Use the 36 Ancient Chinese Strategies to Seize the Competitive Edge）– Kaihan…
…or Die: Survival in Our Era of Killer Competition - Jack Trout, Steve Rivkin Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant - W. Chan Kim, Renee Mauborgne Understanding Michael Porter - Joan Magretta Good Strategy Bad Strategy: The Difference and Why It Matters - Richard Rumelt Hide a Dagger Behind a Smile: Use the 36 Ancient Chinese Strategies to Seize the Competitive Edge - Kaihan…
…算是对波特思想的某种延伸发挥，只不过更聚焦一些。其实我非常喜欢他们的方法，这也是为什么我推荐那本而不是直接说“去读迈克尔·波特”。话虽如此，《深入理解迈克尔·波特》（Understanding Michael Porter）这本书是对他理论很好的入门，而且可能比直接去啃《竞争战略》（Competitive Strategy）或其他书更容易读懂。
…sort of a riff on Porter's ideas, albeit more focused. I'm actually a big fan of their approach, and that's really why I put that instead of saying "go read Michael Porter". All of that said, the book Understanding Michael Porter is a good introduction to his approach, and is probably more accessible than jumping right into Competitive Strategy or the others.
…想创业的人都不怎么读它，所以这也解释了为什么大家觉得这个概念很新颖。又及：如果你有兴趣进一步了解波特的思想，我推荐两本书。第一本是《深入理解迈克尔·波特》（Understanding Michael Porter），它很好地总结了其著作的核心观点。第二本是《与众不同：逃离竞争羊群》（Different: Escaping the Competitive Herd），虽然没有专门讲波特，但探讨的领域很接近。
…read by people who want to do a startup, so that may explain why this idea seems so new to people. P.S. if you're interested in reading more about Porter's ideas I can recommend two books. The first is Understanding Michael Porter, which gives a good summary of the main ideas of his works. The second is Different: Escaping the Competitive Herd, which doesn't address Porter specifically, but covers similar ground.
玛格丽塔写的《深入理解迈克尔·波特》（Understanding Michael Porter on Strategy）。波特是商业战略领域的著名思想家，但大多数人都误解了他。虽然他也因为自己的咨询公司（摩立特/Monitor）倒闭而被人嘲讽过，但他在战略方面的成果…
Understanding Michael Porter on Strategy by Magretta. Porter is a well known thinker on business strategy but most people misunderstand him. He has also been derided because his own company (Monitor) failed but his work in strategy…
…比蒂尔（Thiel）做生意的时间还要早（即 20 世纪 80 年代末之前）。最著名的两个就是迈克尔·波特和沃伦·巴菲特。巴菲特的年度致股东信非常值得一读，而《深入理解迈克尔·波特》（Understanding Michael Porter）这本书则极好地总结了波特的思想。
…than Thiel's been in business (i.e. before the late 1980s). The two most prominent are Michael Porter and Warren Buffett. Buffett's annual letters to shareholders make excellent reading, and the book Understanding Michael Porter is a very good summary of Porter's thoughts.
职业上对我影响深远的：- 《高成长手册》（High Growth Handbook，通用的公司搭建建议）- 《牵引力》（Traction，Weinberg 和 Mares 写的；对工程师非常友好的市场营销与增长指南）- 《深入理解迈克尔·波特》（Understanding Michael Porter，极佳的商业战略入门）- 《商业模式创新定价》（Monetizing Innovation，定价建议）。个人生活上影响深远的：- 《思考玩具》与《突破思维》（Thinkertoys 和 Cracking Creativity，教你如何更有创意）- 《掌控习惯》（Atomic Habits，教你如何建立…
Professionally influential: - High Growth Handbook (general company building tips) - Traction (the one by Weinberg and Mares; engineer-friendy guide to marketing and growth) - Understanding Michael Porter (great intro to business strategy) - Monetizing Innovation (pricing advice) Personally influential: - Thinkertoys and Cracking Creativity (how to be more creative) - Atomic Habits (how to establish…
…《与众不同还是灭亡：残酷竞争时代的生存法则》（Differentiate or Die: Survival in Our Era of Killer Competition）– Jack Trout, Steve Rivkin；《蓝海战略：超越产业竞争，开创全新市场》（Blue Ocean Strategy）– W. Chan Kim, Renee Mauborgne；《深入理解迈克尔·波特》（Understanding Michael Porter）– Joan Magretta；《好战略，坏战略》（Good Strategy Bad Strategy）– Richard Rumelt；《笑里藏刀：利用中国古代三十六计抢占竞争优势》（Hide a Dagger Behind a Smile: Use the 36 Ancient Chinese Strategies to Seize the Competitive Edge）– Kaihan…
…or Die: Survival in Our Era of Killer Competition - Jack Trout, Steve Rivkin Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant - W. Chan Kim, Renee Mauborgne Understanding Michael Porter - Joan Magretta Good Strategy Bad Strategy: The Difference and Why It Matters - Richard Rumelt Hide a Dagger Behind a Smile: Use the 36 Ancient Chinese Strategies to Seize the Competitive Edge - Kaihan…
…算是对波特思想的某种延伸发挥，只不过更聚焦一些。其实我非常喜欢他们的方法，这也是为什么我推荐那本而不是直接说“去读迈克尔·波特”。话虽如此，《深入理解迈克尔·波特》（Understanding Michael Porter）这本书是对他理论很好的入门，而且可能比直接去啃《竞争战略》（Competitive Strategy）或其他书更容易读懂。
…sort of a riff on Porter's ideas, albeit more focused. I'm actually a big fan of their approach, and that's really why I put that instead of saying "go read Michael Porter". All of that said, the book Understanding Michael Porter is a good introduction to his approach, and is probably more accessible than jumping right into Competitive Strategy or the others.
…想创业的人都不怎么读它，所以这也解释了为什么大家觉得这个概念很新颖。又及：如果你有兴趣进一步了解波特的思想，我推荐两本书。第一本是《深入理解迈克尔·波特》（Understanding Michael Porter），它很好地总结了其著作的核心观点。第二本是《与众不同：逃离竞争羊群》（Different: Escaping the Competitive Herd），虽然没有专门讲波特，但探讨的领域很接近。
…read by people who want to do a startup, so that may explain why this idea seems so new to people. P.S. if you're interested in reading more about Porter's ideas I can recommend two books. The first is Understanding Michael Porter, which gives a good summary of the main ideas of his works. The second is Different: Escaping the Competitive Herd, which doesn't address Porter specifically, but covers similar ground.