同为有抱负的 solo founder!这里有几本我觉得挺有帮助的书/资源:--- 罗伯·菲茨帕特里克(Rob Fitzpatrick)写的《妈妈测试》(The Mom Test)。这本书强调在动手做任何东西之前先去做客户访谈,以及当人们的……时,如何向潜在客户提问以获取有价值的信息。
Fellow aspiring solo founder here! Here are a few books/resources I've found helpful: --- The Mom Test by Rob Fitzpatrick This book stresses the idea of starting with customer interviews before you build anything and how to ask questions of prospective customers to get meaningful information when people's…
……甚至是。)《诈骗与金钱》(Lying For Money,超好玩!)《面试难题高分回答指南》(Great Answers To Tough Interview Questions,如书名所示,货真价实)《拉新》(Traction,营销策略的优秀总览)《精益客户开发》(Lean Customer Development,挺不错)《妈妈测试》(The Mom Test,大开眼界)《精益B2B》(Lean B2B,扎实的操作手册)《原则》(Principles,一出即是经典)
…even.) Lying For Money (lots of fun!) Great Answers To Tough Interview Questions (what it says on the tin) Traction (good overview of marketing tactics) Lean Customer Development (pretty good) The Mom Test (eye opening) Lean B2B (solid playbook) Principles (instant classic)
Fantastic post. Lots of weight on the problem discovery area which is the right move and engineers turned entrepreneurs skip this step a lot. I know I did. A book recommended by YC's Aaron Epstein is The Mom Test[0]. The first 50-60% of the book is dedicated to how to discover problems with end clients/users that are worth tackling. I have used the techniques personally and it's great to see what users say is…
…distribution channels, and pricing, and how each of these four things fit together. I imagine them as four wheels on a car. It's better to have 4 mediocre wheels than 3 great ones and a flat. * Book: The Mom Test.[2] Amazing book about how to talk to customers to research your ideas without being misled, which is a step I've stumbled on before. * Tool: Notion. I just discovered it recently. I use it for all my…
My favorite book on customer development is "The Mom Test"[0], by a YCombinator alum. The name is terrible, but the content of that book is golden. He tells the terrifying story of talking to customers constantly as they wasted a million dollars building something…
…will pay to have solved, and whether or not your product actually solves that problem. How do you do that? Talk to customers. All of this stuff is in the Steve Blank book. Also consider reading The Mom Test[1] by Rob Fitzpatrick. [1]: https://www.amazon.com/s/?ie=UTF8&keywords=the+mom+test&inde...
同为有抱负的 solo founder!这里有几本我觉得挺有帮助的书/资源:--- 罗伯·菲茨帕特里克(Rob Fitzpatrick)写的《妈妈测试》(The Mom Test)。这本书强调在动手做任何东西之前先去做客户访谈,以及当人们的……时,如何向潜在客户提问以获取有价值的信息。
Fellow aspiring solo founder here! Here are a few books/resources I've found helpful: --- The Mom Test by Rob Fitzpatrick This book stresses the idea of starting with customer interviews before you build anything and how to ask questions of prospective customers to get meaningful information when people's…
……甚至是。)《诈骗与金钱》(Lying For Money,超好玩!)《面试难题高分回答指南》(Great Answers To Tough Interview Questions,如书名所示,货真价实)《拉新》(Traction,营销策略的优秀总览)《精益客户开发》(Lean Customer Development,挺不错)《妈妈测试》(The Mom Test,大开眼界)《精益B2B》(Lean B2B,扎实的操作手册)《原则》(Principles,一出即是经典)
…even.) Lying For Money (lots of fun!) Great Answers To Tough Interview Questions (what it says on the tin) Traction (good overview of marketing tactics) Lean Customer Development (pretty good) The Mom Test (eye opening) Lean B2B (solid playbook) Principles (instant classic)
写得太棒了。大幅侧重于“发现问题”这一块,这完全走对了路,而工程师转型的创业者往往容易跳过这一步。我知道我自己当年就跳过了。YC 的 Aaron Epstein 推荐过一本书叫《妈妈测试》(The Mom Test)[0]。全书前 50-60% 都在讲如何从终端客户/用户那里发现真正值得解决的问题。我自己用过这些技巧,看到用户口中所说的……
Fantastic post. Lots of weight on the problem discovery area which is the right move and engineers turned entrepreneurs skip this step a lot. I know I did. A book recommended by YC's Aaron Epstein is The Mom Test[0]. The first 50-60% of the book is dedicated to how to discover problems with end clients/users that are worth tackling. I have used the techniques personally and it's great to see what users say is…
……分发渠道和定价,以及这四样东西是如何契合在一起的。我把它们想象成汽车的四个轮子。拥有 4 个普通的轮子也比 3 个极好的轮子配 1 个瘪胎要强。* 书籍:《妈妈测试》(The Mom Test)[2]。一本神书,讲如何通过与客户交谈来调研你的想法而不被误导,我以前就在这一步栽过跟头。* 工具:Notion。我最近才发现它。我用它来管理我所有的……
…distribution channels, and pricing, and how each of these four things fit together. I imagine them as four wheels on a car. It's better to have 4 mediocre wheels than 3 great ones and a flat. * Book: The Mom Test.[2] Amazing book about how to talk to customers to research your ideas without being misled, which is a step I've stumbled on before. * Tool: Notion. I just discovered it recently. I use it for all my…
在客户开发(customer development)方面,我最喜欢的书是 YCombinator 校友写的《妈妈测试》(The Mom Test)[0]。书名烂透了,但内容含金量极高。他讲了一个令人毛骨悚然的故事:他们一边不断找客户聊,一边砸了一百万美元造出来的东西却……
My favorite book on customer development is "The Mom Test"[0], by a YCombinator alum. The name is terrible, but the content of that book is golden. He tells the terrifying story of talking to customers constantly as they wasted a million dollars building something…
……愿意掏钱解决,以及你的产品是否真的解决了那个问题。怎么去验证?找客户聊。所有这些内容都在史蒂夫·布兰克(Steve Blank)的书里。另外也可以考虑读读罗伯·菲茨帕特里克(Rob Fitzpatrick)的《妈妈测试》(The Mom Test)[1]。[1]: https://www.amazon.com/s/?ie=UTF8&keywords=the+mom+test&inde...
…will pay to have solved, and whether or not your product actually solves that problem. How do you do that? Talk to customers. All of this stuff is in the Steve Blank book. Also consider reading The Mom Test[1] by Rob Fitzpatrick. [1]: https://www.amazon.com/s/?ie=UTF8&keywords=the+mom+test&inde...