…what you have to offer. One of the best people to follow for guidance on how to do this is Seth Godin. Follow his daily blogs/emails, and read his books, particularly Linchpin, Permission Marketing, Purple Cow and The Dip. Simon Sinek is another person worth paying attention to.
…当然不是逐字逐句看每一本营销书。但如果你有兴趣，这里有几本我想推荐给营销新人的书。《Permission Marketing》- Seth Godin；《All Marketers Are Liars》- Seth Godin；《Purple Cow》- Seth Godin；《Unleashing The Ideavirus》- Seth Godin；《Positioning》- Jack Trout 和 Al Ries；《Differentiate or Die》- Jack Trout；《The 22 Immutable Laws of Marketing》- Al Ries；《Repositioning》- Jack Trout；《Marketing…
…not literally every marketing book. But if you're interested, here are a few items I'd recommend to a budding would-be marketer. Permission Marketing - Seth Godin All Marketers Are Liars - Seth Godin Purple Cow - Seth Godin Unleashing The Ideavirus - Seth Godin Positioning - Jack Trout and Al Ries Differentiate or Die - Jack Trout The 22 Immutable Laws of Marketing - Al Ries Repositioning - Jack Trout Marketing…
…William H. Davidow 的《Technology》；12. Guy Kawasaki 的《How to Drive Your Competition Crazy: Creating Disruption for Fun and Profit》；13. 我是 Seth Godin 的铁粉，我建议只要是他写的全都读一读。《Purple Cow》在我的记忆里格外优秀，《Permission Marketing》也很棒；14. 《The Cluetrain Manifesto》。另外，我手头没有具体的书单（我现在在外地做咨询，…
…Technology by William H. Davidow 12. How to Drive Your Competition Crazy: Creating Disruption for Fun and Profit by Guy Kawasaki 13. I'm a big Seth Godin fan, I'd say read anything and everything by him. The Purple Cow stands out in my memory as a particularly good one. Permission Marketing is good as well. 14. The Cluetrain Manifesto Also, I don't have any specific titles handy (I'm out of town consulting right now,…
Read "Purple Cow" by Seth Godin. Implement. To oversimplify the ideas in his book, Godin says that the old methods of marketing are essentially dead. The only way to market efficiently is to build compelling ideas…
Being exceptional and interesting is the way to getting covered. (Read Purple Cow. Seriously. And then read every other Seth Godin book.) Being famous/well-known is another. (Sounds tough, but you can really reach people by teaching.) Before you redesign your front page which --…
…你有什么拿得出手的。想要学习怎么做这事，最值得关注的人之一就是 Seth Godin。去关注他的每日博客/邮件，读他的书，尤其是《Linchpin》、《Permission Marketing》、《Purple Cow》和《The Dip》。Simon Sinek 也是一个值得关注的人。
…what you have to offer. One of the best people to follow for guidance on how to do this is Seth Godin. Follow his daily blogs/emails, and read his books, particularly Linchpin, Permission Marketing, Purple Cow and The Dip. Simon Sinek is another person worth paying attention to.
塞斯·高汀的所有书。《许可营销》（Permission Marketing）、《所有营销人都是骗子》（All Marketers are Liers）和《紫牛》（Purple Cow）是我个人的最爱。
Everything from Seth Godin. Permission Marketing, All Marketers are Liers and Purple Cow are my personal favorites.
…当然不是逐字逐句看每一本营销书。但如果你有兴趣，这里有几本我想推荐给营销新人的书。《Permission Marketing》- Seth Godin；《All Marketers Are Liars》- Seth Godin；《Purple Cow》- Seth Godin；《Unleashing The Ideavirus》- Seth Godin；《Positioning》- Jack Trout 和 Al Ries；《Differentiate or Die》- Jack Trout；《The 22 Immutable Laws of Marketing》- Al Ries；《Repositioning》- Jack Trout；《Marketing…
…not literally every marketing book. But if you're interested, here are a few items I'd recommend to a budding would-be marketer. Permission Marketing - Seth Godin All Marketers Are Liars - Seth Godin Purple Cow - Seth Godin Unleashing The Ideavirus - Seth Godin Positioning - Jack Trout and Al Ries Differentiate or Die - Jack Trout The 22 Immutable Laws of Marketing - Al Ries Repositioning - Jack Trout Marketing…
…William H. Davidow 的《Technology》；12. Guy Kawasaki 的《How to Drive Your Competition Crazy: Creating Disruption for Fun and Profit》；13. 我是 Seth Godin 的铁粉，我建议只要是他写的全都读一读。《Purple Cow》在我的记忆里格外优秀，《Permission Marketing》也很棒；14. 《The Cluetrain Manifesto》。另外，我手头没有具体的书单（我现在在外地做咨询，…
…Technology by William H. Davidow 12. How to Drive Your Competition Crazy: Creating Disruption for Fun and Profit by Guy Kawasaki 13. I'm a big Seth Godin fan, I'd say read anything and everything by him. The Purple Cow stands out in my memory as a particularly good one. Permission Marketing is good as well. 14. The Cluetrain Manifesto Also, I don't have any specific titles handy (I'm out of town consulting right now,…
去读读 Seth Godin 的《Purple Cow》。然后照着做。如果把书里的观点极度简化一下，Godin 的意思就是传统的营销方式基本已经死了。高效营销的唯一途径就是打造出引人入胜的创意…
Read "Purple Cow" by Seth Godin. Implement. To oversimplify the ideas in his book, Godin says that the old methods of marketing are essentially dead. The only way to market efficiently is to build compelling ideas…
做到卓越且有趣，是获得报道的途径。（去读读《Purple Cow》。说真的。然后再把他其他的书都读一遍。）成名/出名是另一条路。（听起来很难，但你可以通过教学真正触达人群。）在你重新设计首页之前，而这——…
Being exceptional and interesting is the way to getting covered. (Read Purple Cow. Seriously. And then read every other Seth Godin book.) Being famous/well-known is another. (Sounds tough, but you can really reach people by teaching.) Before you redesign your front page which --…