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Free Prize Inside
Seth Godin · 初版 2004 年
4人推荐
5位读者提及
14次提及
如何找到能让你的产品、服务、学校、教会或职业生涯引起热议的“soft innovation”。我们生活在一个噪音过多、杂乱无章、选择泛滥以及垃圾信息充斥的时代。正如 Seth Godin 销量达 20 万册的畅销书《Purple Cow》给商业界带来的启示，传统的营销方式早已不再奏效。如今推销任何产品的最佳途径都是通过口碑——而获得口碑的唯一切实途径就是创造卓越不凡的事物。《Purple Cow》的续篇《Free Prize Inside》阐释了具体做法，书中汇聚了大量实用创意
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除了《顿悟的四个步骤》、《跨越鸿沟》和《Getting Real》，我还会加上赛斯·高汀的《所有营销人都是骗子》。赛斯的其它书里，《许可营销》、《附送赠品》（Free Prize Inside）和《大红菲斯帽》也给过我很大触动。但我认为《所有营销人都是骗子》是最好的切入点。当然《创业的艺术》也一定要读，虽然没那么有洞察力、更偏资讯类，但是……
In addition to Four Steps to the Epiphany, Crossing the Chasm, and Getting Real, I would add All Marketers are Liars by Seth Godin. Of Seth's other books, Permission Marketing, Free Prize Inside, and The Big Red Fez also made a big impact on me. But All Marketers are Liars is the best starting place I think. Definitely also read Art of the Start. It's less insightful and more informative, but…
……Gatto，库兹韦尔的《奇点临近》，这张图表：http://alexkrupp.com/picture_library/plot.jpg，迪·霍克谈领导力的随笔，马克·库班的几篇博文，赛斯·高汀的《所有营销人都是骗子》和《附送赠品》。赛斯推荐的所有书也都很值得一读。布鲁斯·施奈尔在 ITConversations 上的访谈，布雷特·维克托的随笔《魔力墨水》，《战争是赋予我们意义的力量》作者是……
…Gatto The Singularity is Near by Kurzweil This graph: http://alexkrupp.com/picture_library/plot.jpg Dee Hock's essay on leadership A handful of blog posts by Mark Cuban All Marketers are Liars & Free Prize Inside by Seth Godin. All of the books that Seth recommends are also worth reading. Bruce Schneier's interview on ITConversations Magic Ink, an essay by Bret Victor War Is A Force That Gives Us Meaning by…
建议从高汀的《紫牛》和《附送赠品》开始读，虽然偏宏观，但它们讲清楚了一个道理：你得把产品本身做得极其出彩，而不是一味往营销里砸钱。另外哈利根的《集客营销》也值得翻翻……
I would start with the Purple Cow and Free Prize Inside by Godin, they are high level but they talk about that fact that you need to make your product exceptional instead of pouring money into marketing. I would also check out Inbound Marketing by Halligan…
我读过这方面的书，最出名的当属赛斯·高汀的《附送赠品》——它完美承接了前作《紫牛》（讲“为什么”要与众不同），深入解答了“如何做到”。每次读这个话题，都会引发我思考自己的公司该怎么……
I've read books on this subject, most notably, 'Free Prize Inside' by Seth Godin- a perfect sequel addressing 'the how', to the book about 'the why' to be remarkable: 'Purple Cow'. Whenever I read on the subject it gets me to thinking about how my particular company…
读读赛斯·高汀的书吧……《紫牛》、《附送赠品》等等……你就能搞懂营销/公关的门道了。我大学专业之一就是公关，但我从赛斯·高汀书里学到的东西比大学里还多。
Read some Seth Godin books.... purple cow, free prize inside etc... and you will learn how to market/pr. One of my college degrees is in PR but I learned more via Seth Godin's books
……关于怎样把在线社区做成功的学术论文：https://www.amazon.com/Building-Successful-Online-Communitie... 但我也非常喜欢赛斯·高汀的书，比如《所有营销人都是骗子》、《附送赠品》和《紫牛》。不过我读的绝大多数网络相关的书大体上都在这些范围里：要么是学术研究、学术理论、数字民族志这类的，要么是心理学和社会学，……
…academic papers about what makes online communities successful: https://www.amazon.com/Building-Successful-Online-Communitie... But I also like Seth Godin's books a lot, e.g. All Marketers Are Liars, Free Prize Inside, and Purple Cow. A lot of my reading on web stuff has been vaguely in those categories though, in terms of either academic research, academic theory, digital ethnography stuff, psychology and sociology,…