如果是个普适性很强的创业项目、而且点子确实很赞，要引起关注并没那么难。但要是偏技术或偏垂直小众（niche）的东西，难度就会大得多。我推荐读读 Seth Godin 的《Unleashing the Ideavirus》（引爆病毒群），里面很好地概述了如何让你的产品形成病毒式传播（viral）。
If it's a widely useful startup and a genuinely good idea, it won't be as hard to get noticed. For something more technical/niche oriented, it's going to be harder. I'd recommend Seth Godin's "Unleashing the Ideavirus" for a good outline on how to make your product viral.
……营销书籍。但如果你感兴趣，这里有几本我想推荐给初入门/准营销人员的书：Permission Marketing - Seth Godin；All Marketers Are Liars - Seth Godin；Purple Cow - Seth Godin；Unleashing The Ideavirus - Seth Godin；Positioning - Jack Trout and Al Ries；Differentiate or Die - Jack Trout；The 22 Immutable Laws of Marketing - Al Ries；Repositioning - Jack Trout；Marketing Warfare - Al Ries；The 22 Immutable…
…marketing book. But if you're interested, here are a few items I'd recommend to a budding would-be marketer. Permission Marketing - Seth Godin All Marketers Are Liars - Seth Godin Purple Cow - Seth Godin Unleashing The Ideavirus - Seth Godin Positioning - Jack Trout and Al Ries Differentiate or Die - Jack Trout The 22 Immutable Laws of Marketing - Al Ries Repositioning - Jack Trout Marketing Warfare - Al Ries The 22 Immutable…
如果是个普适性很强的创业项目、而且点子确实很赞，要引起关注并没那么难。但要是偏技术或偏垂直小众（niche）的东西，难度就会大得多。我推荐读读 Seth Godin 的《Unleashing the Ideavirus》（引爆病毒群），里面很好地概述了如何让你的产品形成病毒式传播（viral）。
If it's a widely useful startup and a genuinely good idea, it won't be as hard to get noticed. For something more technical/niche oriented, it's going to be harder. I'd recommend Seth Godin's "Unleashing the Ideavirus" for a good outline on how to make your product viral.
……营销书籍。但如果你感兴趣，这里有几本我想推荐给初入门/准营销人员的书：Permission Marketing - Seth Godin；All Marketers Are Liars - Seth Godin；Purple Cow - Seth Godin；Unleashing The Ideavirus - Seth Godin；Positioning - Jack Trout and Al Ries；Differentiate or Die - Jack Trout；The 22 Immutable Laws of Marketing - Al Ries；Repositioning - Jack Trout；Marketing Warfare - Al Ries；The 22 Immutable…
…marketing book. But if you're interested, here are a few items I'd recommend to a budding would-be marketer. Permission Marketing - Seth Godin All Marketers Are Liars - Seth Godin Purple Cow - Seth Godin Unleashing The Ideavirus - Seth Godin Positioning - Jack Trout and Al Ries Differentiate or Die - Jack Trout The 22 Immutable Laws of Marketing - Al Ries Repositioning - Jack Trout Marketing Warfare - Al Ries The 22 Immutable…
Seth Godin 的《Unleashing the Ideavirus》
Unleashing the Ideavirus by Seth Godin
* Seth Godin 的《Unleashing The IdeaVirus》 * Guy Kawasaki 的《The Art of Start》
* Unleashing The IdeaVirus By Seth Godin * The Art of Start By Guy Kawasaki
你觉得真有这回事吗：“2001年，他花了五天时间写完了《Unleashing the Ideavirus》”？还是说这纯属营销噱头/夸大其词？
Do you think this is how: "In 2001 he wrote 'Unleashing the Ideavirus' in five days." ? Or is that just marketing/exaggeration?