I'm currently reading Meatball Sundae by Seth Godin. It talks about how, just like the industrial revolution did away with the local blacksmith, the new marketing revolution is going to do away with the need to interrupt people through Tv/Radio/Advertising…
…advertising in the Roman Empire, but I've read books on branding (in the marketing sense) that point to Josiah Wedgwood as more or less the inventor of modern (post-Roman Western) brand identity. I think Meatball Sundae, for example, said this.
只有最后三本（不算《Meatball Sundae》）短小精悍。他早期的一些书确实写得相当不错。
Only the last three (not counting Meatball Sundae) are short and pithy. Some of his earlier books are legitimately pretty good.
听起来 NBC 正在搞一出“肉丸圣代”（借用 Seth Godin 的说法）——他最新那本书讲的就是这么回事。
Sounds like NBC are creating a Meatball Sundae (to steal Seth Godin's term) - that is what his latest book was all about.
我正在读 Seth Godin 的《Meatball Sundae》。书里讲到，就像工业革命淘汰了本地铁匠一样，新的营销革命也将终结靠电视/电台/广告来打扰受众的做法……
I'm currently reading Meatball Sundae by Seth Godin. It talks about how, just like the industrial revolution did away with the local blacksmith, the new marketing revolution is going to do away with the need to interrupt people through Tv/Radio/Advertising…
……罗马帝国的广告，但我读过一些关于品牌塑造（市场营销意义上的）的书，指出 Josiah Wedgwood 差不多就是现代（后罗马时期西方）品牌标识的发明者。比如我觉得《Meatball Sundae》里就提到了这个。
…advertising in the Roman Empire, but I've read books on branding (in the marketing sense) that point to Josiah Wedgwood as more or less the inventor of modern (post-Roman Western) brand identity. I think Meatball Sundae, for example, said this.