小即是新的大
Small Is the New Big
Seth Godin · 初版 2006 年
4人推荐
6位读者提及
8次提及
作为当今最具影响力的商业思想家之一，Seth Godin 帮助他的众多拥趸保持专注、保持连接，并对现状、平庸和无聊始终保持不满。他的著作、博客文章、杂志专栏和演讲激励了全世界无数的企业家、营销人员、创新者和管理者。如今，Godin 首次将其开创性博客中极具启发性的短文结集成册——该博客在全球数百万公开发布的博客中被 Feedster 评为读者群排名第 70 位。本书还收录了他在《Fast Company》杂志上最受欢迎的专栏
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……人群、我们喜欢被怎样对待、什么能抓住我们的注意力，以及什么样的信息能深入人心。读读我对其中一些书的笔记和摘录，看看它们是不是你正在找的：== 《Small is the New Big》——Seth Godin 著。一本关于营销的短篇随笔“精选集”。Seth 写的都是大方向上的见解，旨在开拓你的视野、改变你对营销的思考方式，并激励你付诸行动，……
…of people, how we like to be spoken to, what captures our attention, and what messages stick. Read my notes and excerpts on some of these books to get an idea if they're what you're looking for: == Small is the New Big - by Seth Godin A "best-of" collection of small essays about marketing. Seth writes in general terms meant to give you perspective, change the way you think about marketing, and inspire you to actions,…
…Dot. Bomb、Founders at Work、The PayPal Wars、Coders at Work、The Mousedriver Chronicles、Leaving Microsoft to Change the World、The Soul of a New Machine、Startup、The Hypomanic Edge、Small Giants、Small is the New Big、Four Hour Work Week、The Boy who Harnessed the Wind、Four Steps to the Epiphany、Pour your Heart into it、Beyond Software Architecture、Setting the Table --- DESIGN / UX --- On Writing、The Design…
…Dot. Bomb Founders at Work The PayPal Wars Coders at Work The Mousedriver Chronicles Leaving Microsoft to Change the World The Soul of a New Machine Startup The Hypomanic Edge Small Giants Small is the New Big Four Hour Work Week The Boy who Harnessed the Wind Four Steps to the Epiphany Pour your Heart into it Beyond Software Architecture Setting the Table --- DESIGN / UX --- On Writing The Design…
……他的博客受到的欢迎。Seth 是个大好人，但他的想法多少有点翻来覆去。我强烈推荐的 Seth 的书：1. 《Permission Marketing》 2. 《All Marketers are Liars》 3. 《Purple Cow》 4. 《Small is the new big》。我不推荐的 Seth 的书：1. 《The Big Moo》 2. 《Free prize inside》 3. 《Idea virus》 4. 《The Bootstrapper's Bible》（这本我还没读完，所以别全信我的评价）。我最终……
…popularity his blog receives. Seth is a great guy, but his ideas are somewhat redundant. Books by Seth that I highly recommend: 1. Permission Marketing 2. All Marketers are Liars 3. Purple Cow 4. Small is the new big Books by Seth that I do not recommend: 1. The Big Moo 2. Free prize inside 3. Idea virus 4. The Bootstrapper's Bible (I am not finished reading this one, so don't take my advice on it) I ended…
…Work：http://www.fastcompany.com/magazine/69/sgodin.html * 他的所有书，尤其是《All Marketers are Liars》、《Permission Marketing》和《Free Prize Inside》。* 他最精彩的博客文章都收录在《Small Is The New Big》这本书里。我超爱 Seth 的所有早期作品，但我个人最喜欢的可能还是他的《Clean Fire Trucks》这篇博文：http://sethgodin.typepad.com/seths_blog/2005/12/clean_firetr...
…Work: http://www.fastcompany.com/magazine/69/sgodin.html * All his books, especially All Marketers are Liars, Permission Marketing, and Free Prize Inside. * His best blog posts are collected in the book Small Is The New Big. I love all of Seth's vintage stuff, but my personal favorite is probably his post Clean Fire Trucks: http://sethgodin.typepad.com/seths_blog/2005/12/clean_firetr...
理解，我完全同意——在某种程度上。我的所有新闻和娱乐内容都是在网上看的。有时候我就是需要离开电脑屏幕喘口气。我每天都看 Seth Godin 的博客，但我还是买了《Small Is the New Big》。我也买了并读完了《The Long Tail》，尽管那本书有一半内容网上都有。
Understood and I definitely agree - to a point. I get ALL my news and entertainment online. Sometimes I just need to get away from the computer screen. I read Seth Godin's blog everyday, but I still bought Small Is the New Big. I still bought and read The Long Tail although half the book was online.
…1. 《Positioning》、《22 Immutable Laws of Marketing/Branding》、《Focus》、《Marketing Warfare》 2. 《Purple Cow》、《All Marketers are Liars》、《Permission Marketing》（我不喜欢《The Big Moo》、《Free prize inside》或者《Small is the new Big》）。3. 《Founders At Work》 4. 《Wikinomics》、《Wisdom of Crowds》、《The Tipping Point》（《Blink!》还凑合）。我很期待读《The Long Tail》和《The starfish and the spider》……有人读过它们吗……
…1. Positioning, 22 Immutable Laws of Marketing/Branding, Focus, Marketing Warfare 2. Purple Cow, All Marketers are Liars, Permission Marketing (I didn't like "The Big Moo", "Free prize inside" or "Small is the new Big"). 3. Founters At Work 4. Wikinomics, Wisdom of Crowds, The Tipping Point (Blink! was alright). I am looking forward to reading "The Long Tail" and "The starfish and the spider"...has anyone read them…