《大红毡帽》封面

大红毡帽

The Big Red Fez

Seth Godin · 初版 2002 年

6人推荐
7位读者提及
8次提及

Hacker News 上怎么说

  • ……除了《四步创业法》、《跨越鸿沟》和《Getting Real》之外,我还会加上 Seth Godin 的《All Marketers are Liars》。在 Seth 的其他书中,《许可营销》、《免费包装盒里的奖品》和《The Big Red Fez》也对我产生了很大影响。但我认为《All Marketers are Liars》是最好的入门读物。当然也一定要读读《创业的艺术》。它见解不算深刻,更多是信息科普,但仍是一部很好的综述……

    …addition to Four Steps to the Epiphany, Crossing the Chasm, and Getting Real, I would add All Marketers are Liars by Seth Godin. Of Seth's other books, Permission Marketing, Free Prize Inside, and The Big Red Fez also made a big impact on me. But All Marketers are Liars is the best starting place I think. Definitely also read Art of the Start. It's less insightful and more informative, but it's still a good overview…

  • ……设计!两条改进建议:- 在用户必须登录之前,先让他们上手玩玩、整理一下 - 首页让我感觉有点困惑,因为没有一个非常清晰明了的“call to action”(想深入了解可以读读 Seth Godin 的《The Big Red Fez》,十多年前的书了,但现在依然非常受用)。

    …design! Two suggestions for improvement: - Let users play and organize before they have to log in - The home page was a bit confusing to me, as it didn't have a very clear distinct "call to action" (read "the big red fez" by Seth Godin to understand more about that, over 10 years old and still very relevant).

  • 这看起来就像是把 Seth Godin 在《The Big Red Fez》(http://www.sethgodin.com/fez/)中提出的那些经久不衰的建议给可视化了。虽然报纸正在消亡,但任何优秀的报纸排版师都知道这一点:视线应该立即落到版面上最重要的东西上,并按顺序……

    Seems like a visual display of the timeless recommendations by Seth Godin in The Big Red Fez (http://www.sethgodin.com/fez/). Although newspapers are dying, this is something any good newspaper designer knows: the eye should immediately go to the most important thing on the page and sequence…

  • 有点年头了,但依然管用:Seth Godin 的《The Big Red Fez》https://www.amazon.com/exec/obidos/ASIN/0743227905/permissio...

    A bit dated, still useful: Seth Godin: The Big Red Fez https://www.amazon.com/exec/obidos/ASIN/0743227905/permissio...

  • 去读读这本:https://www.amazon.com/Dont-Make-Me-Think-Usability/dp/03213... 还有这本:https://www.amazon.com/Big-Red-Fez-Make-Better/dp/0743227905 你真正需要的就这些了。

    read this: https://www.amazon.com/Dont-Make-Me-Think-Usability/dp/03213... and this: https://www.amazon.com/Big-Red-Fez-Make-Better/dp/0743227905 that's really all you need.

  • ……《货币论》(约翰·梅纳德·凯恩斯)、《搜寻未来:Google的故事》(戴维·A·怀斯)、《阿斯特家族统治纽约的时代》(贾斯汀·卡普兰)、《创业的艺术》和《革命者的规矩》(盖伊·川崎)、《紫牛》、《The Big Red Fez》和《All Marketers are Liars》(赛斯·高汀)、《微软的秘密》(迈克尔·库苏马诺)、《查理·芒格传》(珍妮特·洛)、《跨越鸿沟》(杰弗里·摩尔)、《A Good Hard…

    …Money" (John Maynard Keynes), "The Google Story" (David A. Vise), "When the Astors Owned New York" (Justin Kaplan), "Art of the Start" and "Rules for Revolutionaries" (Guy Kawasaki), "Purple Cow" and "Big Red Fez" and "All Marketers are Liars" (Seth Godin), "Microsoft Secrets" (Michael Cusumano), "Damn Right: Behind the scenes with Charlie Munger" (Janet Lowe), "Crossing the Chasm" (Geoffrey Moore), "A Good Hard…

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