…Rainmaker: The Rules for Getting and Keeping Customers and Clients by Jeffrey J. Fox * The Dollarization Discipline: How Smart Companies Create Customer Value...and Profit from It by Jeffrey J. Fox * The Brain Audit: Why Customers Buy (And Why They Don't) by Sean D'Souza * The Ultimate Sales Letter: Attract New Customers. Boost your Sales by Dan S. Kennedy * The Challenger Sale: Taking Control of the Customer Conversation…
…competence in programming with competence in sales can do anything they want. One of my favorite really accessible introductions to this idea of selling something that isn't a commodity is Sean D'Souza's The Brain Audit. Read it in one sitting and then change all the copy on your website to be targeted to solving the client's problems instead of what technologies you know. Happy to chat with more about this - my email's…
I didn't listen to this, but I have read The Brain Audit and it was actually a decent book. Some of it was pretty obvious, but some was quite enlightening. Of course, I say that as someone who read it while not having anything to sell and therefore didn't try…
…and more. The first step of marketing is to always meet people where they are the most frustrated. Good resources for this are Amy Hoy’s Sales Safari [1], or Netnography [2]. I also like Sean D’Souzas Brain Audit [3]. Sean’s is the most accessible. 2. Copywriting: Once you can empathize with the persona / customer, you’ll need to learn how to relate your product or service to the person’s problems, needs, or…
1. 《Brain Audit》 - Sean D'Souza 2. 《Advertising Secrets of the Written Word》 - Joe Sugarman
1. Brain Audit - Sean D'Souza 2. Advertising Secrets of the Written Word - Joe Sugarman
……《造雨人：获取并留住客户的法则》，杰弗里·J·福克斯著 * 《美元化纪律：聪明公司如何创造客户价值……并从中获利》，杰弗里·J·福克斯著 * 《大脑审查：客户为什么买单（以及为什么不买）》，肖恩·德苏萨著 * 《终极销售信：吸引新客户，拉动你的销售额》，丹·S·肯尼迪著 * 《挑战式销售：掌控客户对话……
…Rainmaker: The Rules for Getting and Keeping Customers and Clients by Jeffrey J. Fox * The Dollarization Discipline: How Smart Companies Create Customer Value...and Profit from It by Jeffrey J. Fox * The Brain Audit: Why Customers Buy (And Why They Don't) by Sean D'Souza * The Ultimate Sales Letter: Attract New Customers. Boost your Sales by Dan S. Kennedy * The Challenger Sale: Taking Control of the Customer Conversation…
……把编程能力和销售能力结合起来的人，完全可以随心所欲做任何事。关于如何把非标品/差异化产品卖出去，我最喜欢的、非常通俗好读的入门书之一就是肖恩·德苏萨的《大脑审查》（The Brain Audit）。一口气读完它，然后把你网站上的所有文案都改掉，重点放在解决客户的问题上，而不是炫耀你懂哪些技术。很乐意就这个多聊聊——我的邮箱是……
…competence in programming with competence in sales can do anything they want. One of my favorite really accessible introductions to this idea of selling something that isn't a commodity is Sean D'Souza's The Brain Audit. Read it in one sitting and then change all the copy on your website to be targeted to solving the client's problems instead of what technologies you know. Happy to chat with more about this - my email's…
肖恩·德苏萨写的《大脑审查》（The Brain Audit）
The Brain Audit by Sean D'Souza
我没听过这个播客，但我读过《大脑审查》（The Brain Audit），确实是本挺不错的书。里面有些东西很显而易见，但有些确实相当有启发性。当然，我是站在自己当时没有任何东西要卖、因此也没实际去实操的角度这么说的……
I didn't listen to this, but I have read The Brain Audit and it was actually a decent book. Some of it was pretty obvious, but some was quite enlightening. Of course, I say that as someone who read it while not having anything to sell and therefore didn't try…
……等等。营销的第一步永远是在人们最感到挫败的地方去迎合他们。关于这方面的好资源有艾米·霍伊的 Sales Safari [1]，或者网络民族志 [2]。我也挺喜欢肖恩·德苏萨的《大脑审查》[3]。肖恩的那本最通俗易懂。2. 文案写作：一旦你能共情用户画像/客户，你就得学会把你的产品或服务跟他们的痛点、需求或者……联系起来。
…and more. The first step of marketing is to always meet people where they are the most frustrated. Good resources for this are Amy Hoy’s Sales Safari [1], or Netnography [2]. I also like Sean D’Souzas Brain Audit [3]. Sean’s is the most accessible. 2. Copywriting: Once you can empathize with the persona / customer, you’ll need to learn how to relate your product or service to the person’s problems, needs, or…