……绝对棒呆了！它能帮你理解如何给你的产品进行市场定位，以及如何向客户讲清楚你的优势。3. Bob Moesta 写的《Demand-side Sales》https://www.amazon.com/Demand-Side-Sales-101-Customers-Progr... 这是一本从 jobs-to-be-done 视角来探讨问题的销售书。我觉得他的框架极其有用。这 3 本书结合在一起看，能帮你搞懂……
…absolutely fabulous! It will help you understand how to position your product in the market and how to clearly communicate your benefits to them. 3. Demand-side Sales by Bob Moesta https://www.amazon.com/Demand-Side-Sales-101-Customers-Progr... This is a sales book that explores things from a jobs-to-be-done perspectives. I have found his frameworks extremely helpful. These 3 books taken together will help you understand…
…Why of the celebration you’re going to have when you’ve achieved your next big breakthrough. CC-BY-SA. [1] https://www.agendashift.com/resources/celebration-5w Edit: A much better book is Bob Moesta’s Demand-side Sales 101. Not just for salespeople, it’s the best treatment of jobs-to-be-done (JTBD) that I have come across. Who, When (their “struggling moments”), and How you might help them make progress.
Just to add to this, a few things that can help: The Mom Test by Rob Fitzpatrick, Demand-Side Sales 101 by Bob Moesta, Continuous Discovery Habits by Teresa Torres, and this article on Risk Taxonomies by Marty Cagan https://www.svpg.com/product-risk-taxonomies/
我在《Demand-Side Sales 101: Stop Selling and Help Your Customers Make Progress》这本书上收获颇丰。“对我们很多人来说，搞销售总觉得有点让人反胃。一想到要背诵功能特性与卖点，或者施压让客户掏钱，胃里就直犯恶心。……
I've had great success with Demand-Side Sales 101: Stop Selling and Help Your Customers Make Progress "For a lot of us, selling feels icky. Our stomachs tighten at the thought of reciting features and benefits, or pressuring customers into purchasing.…
……综合了以下几个方面的见解：1) 用户访谈必读：《The Mom Test》（Rob Fitzpatrick 著）。它教你如何尽可能客观、不带偏见地挖掘用户需求。2) 另一本好书：《Demand-Side Sales 101》（Bob Moesta 和 Greg Engle 著）。它能帮你理解用户的“job to be done”，从而让你的产品和传达的信息与他们的需求保持一致。3) 我平时看的一些 newsletter 和博客。所以情况是这样的……
…from a combination of insights from: 1) A must-read for user interviews: The Mom Test by Rob Fitzpatrick. It shows you how to uncover user needs with as little bias as possible. 2) Another great read: Demand-Side Sales 101 by Bob Moesta & Greg Engle. It helps you understand the user's “job to be done,” so you can align your product and messaging with their needs. 3) Other newsletters, and blogs I came across So here's…
Bob Moesta 的新书里有些很棒的要点，现在正在 Amazon 上打折：https://www.amazon.com/Demand-Side-Sales-101-Customers-Progr...
Bob Moesta's new book has some good pointers on it, it's currently on sale on Amazon: https://www.amazon.com/Demand-Side-Sales-101-Customers-Progr...
……绝对棒呆了！它能帮你理解如何给你的产品进行市场定位，以及如何向客户讲清楚你的优势。3. Bob Moesta 写的《Demand-side Sales》https://www.amazon.com/Demand-Side-Sales-101-Customers-Progr... 这是一本从 jobs-to-be-done 视角来探讨问题的销售书。我觉得他的框架极其有用。这 3 本书结合在一起看，能帮你搞懂……
…absolutely fabulous! It will help you understand how to position your product in the market and how to clearly communicate your benefits to them. 3. Demand-side Sales by Bob Moesta https://www.amazon.com/Demand-Side-Sales-101-Customers-Progr... This is a sales book that explores things from a jobs-to-be-done perspectives. I have found his frameworks extremely helpful. These 3 books taken together will help you understand…
……关于你取得下一个重大突破时为何要庆祝的“Why”。CC-BY-SA。[1] https://www.agendashift.com/resources/celebration-5w 编辑补充：其实一本好得多的书是 Bob Moesta 的《Demand-side Sales 101》。它不仅适合销售人员看，也是我见过的对 jobs-to-be-done (JTBD) 讲得最好的一本书。包含了对象是谁、在什么时候（他们的“挣扎时刻”），以及你该如何帮他们取得进展。
…Why of the celebration you’re going to have when you’ve achieved your next big breakthrough. CC-BY-SA. [1] https://www.agendashift.com/resources/celebration-5w Edit: A much better book is Bob Moesta’s Demand-side Sales 101. Not just for salespeople, it’s the best treatment of jobs-to-be-done (JTBD) that I have come across. Who, When (their “struggling moments”), and How you might help them make progress.
顺便补充一下，有几样东西可能会有帮助：Rob Fitzpatrick 的《The Mom Test》、Bob Moesta 的《Demand-Side Sales 101》、Teresa Torres 的《Continuous Discovery Habits》，以及 Marty Cagan 写的这篇关于风险分类（Risk Taxonomies）的文章 https://www.svpg.com/product-risk-taxonomies/
Just to add to this, a few things that can help: The Mom Test by Rob Fitzpatrick, Demand-Side Sales 101 by Bob Moesta, Continuous Discovery Habits by Teresa Torres, and this article on Risk Taxonomies by Marty Cagan https://www.svpg.com/product-risk-taxonomies/
我在《Demand-Side Sales 101: Stop Selling and Help Your Customers Make Progress》这本书上收获颇丰。“对我们很多人来说，搞销售总觉得有点让人反胃。一想到要背诵功能特性与卖点，或者施压让客户掏钱，胃里就直犯恶心。……
I've had great success with Demand-Side Sales 101: Stop Selling and Help Your Customers Make Progress "For a lot of us, selling feels icky. Our stomachs tighten at the thought of reciting features and benefits, or pressuring customers into purchasing.…
……综合了以下几个方面的见解：1) 用户访谈必读：《The Mom Test》（Rob Fitzpatrick 著）。它教你如何尽可能客观、不带偏见地挖掘用户需求。2) 另一本好书：《Demand-Side Sales 101》（Bob Moesta 和 Greg Engle 著）。它能帮你理解用户的“job to be done”，从而让你的产品和传达的信息与他们的需求保持一致。3) 我平时看的一些 newsletter 和博客。所以情况是这样的……
…from a combination of insights from: 1) A must-read for user interviews: The Mom Test by Rob Fitzpatrick. It shows you how to uncover user needs with as little bias as possible. 2) Another great read: Demand-Side Sales 101 by Bob Moesta & Greg Engle. It helps you understand the user's “job to be done,” so you can align your product and messaging with their needs. 3) Other newsletters, and blogs I came across So here's…