国王的英语
The King's English
H. W. Fowler、F. G. Fowler · 初版 1906 年
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“1906 年首次出版时，The King's English 是一部激进且引发争议的作品。Fowler 兄弟通过当时新闻记者和小说明星的作品实例，说明了语法疏漏与文风瑕疵，以及如何最好地避免它们。例如，如果 Dickens 曾拥有一本 The King's English，他就不会写出‘your great ability and trustfulness’；他会识别出这个词语误用，并意识到语境需要的是 trustworthiness。”“该书在 The Times 上引发了激烈辩论，而它对美式英语用法的接纳则导致一位 L
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……朴素。我说的朴素，是指既清晰又不端架子。这种写作方式并不一定听起来非正式。这个建议不是我原创的，它古已有之，你甚至可以说它是福勒兄弟的《国王的英语》（1906）、斯特兰克和怀特的《风格的要素》（1959）、威廉·津瑟的《写作法》（1976）以及史蒂芬·平克的《风格感觉》（2014）等书的精髓所在。官样文章在我看来……
…plain. By plain, I mean both clear and unpretentious. This kind of writing doesn't have to sound informal. This advice is not my own. It is ancient, and you could say it is the gist of books like The King's English by the brothers Fowler (1906), The Elements of Style by Strunk and White (1959), On Writing Well by William Zinsser (1976), and The Sense of Style by Steven Pinker (2014). Bureaucratic language to me…
另一个不错的参考，虽然没那么偏向广告文案，是 H.W. 福勒的《国王的英语》，它坚持一些扎实的原则：宁用常用词，不用生僻词。宁用具体词，不用抽象词。宁用单个词，不用迂回赘述。宁用短词……
Another good reference, although less advertising oriented, The King's English, by H.W. Fowler, insists on solid principles: Prefer the familiar word to the far-fetched. Prefer the concrete word to the abstract. Prefer the single word to the circumlocution. Prefer the short…
亨利和弗朗西斯·福勒合著的《国王的英语》（The King's English）
The King’s English by Henry and Francis Fowler
……因为它假定了对神明旨意有所冒犯，而该神明的本质和意志是可以被理解的，然而这完全取决于当时的文化和政治背景。曾几何时，光是拥有一本用现代标准英语（King's English）印制的《圣经》就是最不可饶恕的罪行。但我怀疑现在还能找到多少基督徒，会把自己能够阅读母语《圣经》斥为赤裸裸的异端，并甘愿立刻被送上火刑架去……
…because it presupposes the offense of a deity whose nature and will can be comprehended, yet it depends entirely on the culture and politics of the time. At one time, merely owning a Bible printed in the King's English was the vilest of offenses. Yet I doubt one could find many modern Christians who would condemn their ability to read their own Bibles as a clear heresy, and submit themselves to the stake forthwith for…
顺着这个思路，推荐《国王的英语》。第一版是110年前的（因此已经超出版权期了），最后一版是在1931年，所以按官方说法它已经过时了，但写得很好且观点鲜明：https://en.wikipedia.org/wiki/The_King's_English
Along that vein, The King's English. First edition 110 year ago (and therefore beyond copyright), last in 1931, so it's officially out of date, but well written and opinionated: https://en.wikipedia.org/wiki/The_King's_English
……规范性语法书。虽然我不敢打包票把它作为第二本甚至第四本推荐书，但我个人相当喜欢这本相当老派（好吧，它都有一百年历史了……）且绝对非美式的《国王的英语》：http://en.wikipedia.org/wiki/The_King%27s_English 上面链接里有第二版的在线副本，能让你了解自己是否以及何时想翻翻看；至少你……
…prescriptive books. While I'm not sure I'd recommend it as a second or even a fourth book, I'm rather fond of the rather old fashioned (OK, it's a century old...) and most certainly not American The King's English: http://en.wikipedia.org/wiki/The_King%27s_English There's an on-line copy of the 2nd edition linked in the above that should give you an idea of if and when you want to try it; at the very least you…