从上周末开始读 Twilio CEO 兼联合创始人 Jeff Lawson 写的《问问你的开发者》（Ask Your Developer），已经读了四分之三。哪怕是对我这种完全不想转管理的纯开发来说，也是一本非常棒的读物。《午夜暴动》（Midnight Riot）……
_Ask Your Developer_ by Jeff Lawson (CEO and co-founder of Twilio) since last weekend, 3/4 way through. Very good read even for just a developer like myself who has no aspiration of going into management. _Midnight Riot_…
……我一直觉得很神奇的是，明明 Twilio 能提供现成且 ROI 相当划算的解决方案，很多团队却非要自己重复造轮子。不管怎么说，祝 Jeff 一切顺利。我认为他的书《问问你的开发者：如何驾驭软件开发者的力量并在21世纪胜出》（Ask Your Developer: How to Harness the Power of Software Developers and Win in the 21st Century）是创始人的必读书目之一。
…always find it striking that many teams try to reinvent the wheel while Twilio provides a suitable solution with a relatively favorable ROI. Anyway, I wish the best of luck to Jeff. I consider his book Ask Your Developer: How to Harness the Power of Software Developers and Win in the 21st Century to be one of the must-read books for founders.
……确实很伤公司的口碑。我还记得以前在技术圈提到 Twilio，大家都是交口称赞甚至带着点敬畏；最近抱怨声似乎彻底压过了原本的良好氛围。当年进旧金山走 US-101 路上看到的那个“Ask Your Developer”广告牌简直是标志性的。我太喜欢那个广告牌了，它完美诠释了这家公司的立足之本，也印证了我当初在那里工作为什么那么开心。后来有一阵子它被换成了……
…really hurt the company's reputation. I remembered a time when mentions of Twilio in tech circles would come with praise and even awe; more recently complaints seem to have overtaken the good vibes. The "Ask Your Developer" billboard on US-101 as you entered SF was iconic. I loved that billboard; it perfectly encapsulated what the company stood for and illustrated why I was so happy there. For a while it was changed to…
…point: look at companies where the founder had worked at a high-performing company before. Before founding Twilio, Jeff Lawson spent years at Amazon (he was one of the first AWS PMs), and in his book Ask Your Developer, he writes about just how much this experience shaped him, and all the practices he adopted from Amazon. There's this really weird divide between "forward-looking tech companies"[2] who "get it", and…
……在我看来，做产品是个轻松得多的差事。（这只是基于我非常有限的经验）>> 我最近唯一担心的是，这种策略还能维持多久。我刚开始读 Twilio CEO 兼联合创始人 Jeff Lawson 写的《问问你的开发者》（Ask Your Developer）。他主张所有公司都应该自己做软件，但只做能与竞争对手拉开差距的软件。他们才不会……
…product, IMO, is a much more laid back place. (This is from my very limited experience) >> The one worry I am having these days is how long this strategy will remain viable. I just started reading "Ask Your Developer" by Jeff Lawson, CEO and co-founder of Twilio. He advocates that ALL companies should be building their own software, but only software that differentiates them from their competitors. They wouldn't…
……遗憾的是，在如今的 Twilio，我们开发者已经不再是一切的核心了。最近的对外宣传似乎确实淡化了这一点，转而主推“客户互动平台”（Customer Engagement Platform）。作为“Ask Your Developer”的提出者（我读过你的书！），这心里多少得有点不是滋味吧。很想听听你对 Twilio 在下一阶段如何继续吸引开发者的看法。
…Sadly, us developers are not at the center of everything anymore at Twilio. it does seem the recent messaging has de emphasized that in favor of "Customer Engagement Platform". as the originator of "Ask Your Developer" (I read your book!) that has to sting a little bit. would love to hear your thinking on how Twilio continues to also engage developers in its next phase.
从上周末开始读 Twilio CEO 兼联合创始人 Jeff Lawson 写的《问问你的开发者》（Ask Your Developer），已经读了四分之三。哪怕是对我这种完全不想转管理的纯开发来说，也是一本非常棒的读物。《午夜暴动》（Midnight Riot）……
_Ask Your Developer_ by Jeff Lawson (CEO and co-founder of Twilio) since last weekend, 3/4 way through. Very good read even for just a developer like myself who has no aspiration of going into management. _Midnight Riot_…
……我一直觉得很神奇的是，明明 Twilio 能提供现成且 ROI 相当划算的解决方案，很多团队却非要自己重复造轮子。不管怎么说，祝 Jeff 一切顺利。我认为他的书《问问你的开发者：如何驾驭软件开发者的力量并在21世纪胜出》（Ask Your Developer: How to Harness the Power of Software Developers and Win in the 21st Century）是创始人的必读书目之一。
…always find it striking that many teams try to reinvent the wheel while Twilio provides a suitable solution with a relatively favorable ROI. Anyway, I wish the best of luck to Jeff. I consider his book Ask Your Developer: How to Harness the Power of Software Developers and Win in the 21st Century to be one of the must-read books for founders.
……确实很伤公司的口碑。我还记得以前在技术圈提到 Twilio，大家都是交口称赞甚至带着点敬畏；最近抱怨声似乎彻底压过了原本的良好氛围。当年进旧金山走 US-101 路上看到的那个“Ask Your Developer”广告牌简直是标志性的。我太喜欢那个广告牌了，它完美诠释了这家公司的立足之本，也印证了我当初在那里工作为什么那么开心。后来有一阵子它被换成了……
…really hurt the company's reputation. I remembered a time when mentions of Twilio in tech circles would come with praise and even awe; more recently complaints seem to have overtaken the good vibes. The "Ask Your Developer" billboard on US-101 as you entered SF was iconic. I loved that billboard; it perfectly encapsulated what the company stood for and illustrated why I was so happy there. For a while it was changed to…
……说得对：看看那些创始人曾在高绩效公司工作过的企业吧。在创立 Twilio 之前，Jeff Lawson 在亚马逊干了很多年（他是 AWS 最早的一批 PM 之一），在他的《问问你的开发者》（Ask Your Developer）一书中，他写到了这段经历对他的影响有多大，以及他从亚马逊借鉴吸收的所有做法。“懂行”的“前瞻性科技公司”[2]与……之间存在着一道非常诡异的鸿沟
…point: look at companies where the founder had worked at a high-performing company before. Before founding Twilio, Jeff Lawson spent years at Amazon (he was one of the first AWS PMs), and in his book Ask Your Developer, he writes about just how much this experience shaped him, and all the practices he adopted from Amazon. There's this really weird divide between "forward-looking tech companies"[2] who "get it", and…
……在我看来，做产品是个轻松得多的差事。（这只是基于我非常有限的经验）>> 我最近唯一担心的是，这种策略还能维持多久。我刚开始读 Twilio CEO 兼联合创始人 Jeff Lawson 写的《问问你的开发者》（Ask Your Developer）。他主张所有公司都应该自己做软件，但只做能与竞争对手拉开差距的软件。他们才不会……
…product, IMO, is a much more laid back place. (This is from my very limited experience) >> The one worry I am having these days is how long this strategy will remain viable. I just started reading "Ask Your Developer" by Jeff Lawson, CEO and co-founder of Twilio. He advocates that ALL companies should be building their own software, but only software that differentiates them from their competitors. They wouldn't…
……遗憾的是，在如今的 Twilio，我们开发者已经不再是一切的核心了。最近的对外宣传似乎确实淡化了这一点，转而主推“客户互动平台”（Customer Engagement Platform）。作为“Ask Your Developer”的提出者（我读过你的书！），这心里多少得有点不是滋味吧。很想听听你对 Twilio 在下一阶段如何继续吸引开发者的看法。
…Sadly, us developers are not at the center of everything anymore at Twilio. it does seem the recent messaging has de emphasized that in favor of "Customer Engagement Platform". as the originator of "Ask Your Developer" (I read your book!) that has to sting a little bit. would love to hear your thinking on how Twilio continues to also engage developers in its next phase.