I was in similar state a few of years back. Read these, and used them to a good extent. Lean analytics. (must read) Product-Led growth. (must read) 22 Laws of marketing (must) One million followers If you like scientific approach: Influence by Robert Cialdini Contagious (Jonah Berger) This resource is also gold: https://brianbalfour.com/essays/customer-acquisition I am also documenting my learnings…
几年前我也遇到过类似的情况。读了这些书，而且受益匪浅：《精益数据分析》（必读）、《产品驱动增长》（必读）、《22条商规》（必看）、《百万粉丝》。如果你偏爱科学的方法论：罗伯特·西奥迪尼的《影响力》、乔纳·伯杰的《疯传》。这个资源也干货满满：https://brianbalfour.com/essays/customer-acquisition 我也在把自己的心得记录下来……
I was in similar state a few of years back. Read these, and used them to a good extent. Lean analytics. (must read) Product-Led growth. (must read) 22 Laws of marketing (must) One million followers If you like scientific approach: Influence by Robert Cialdini Contagious (Jonah Berger) This resource is also gold: https://brianbalfour.com/essays/customer-acquisition I am also documenting my learnings…
布兰登·凯恩的《百万粉丝》虽然没有直接关联，但也展示了类似利用广告平台做内容测试的玩法。
One Million Followers by Brendan Kane although not directly related shows similar usage of ad platforms for content testing.