关于定位（positioning），我读过最好的一本书就是 April Dunford 的《Obviously Awesome》，强烈推荐。我是去线下大会听了她的演讲之后买来看的。我想应该就是这个演讲：https://www.youtube.com/watch?v=3jRoYh8xL_U
The best thing I've read on positioning is April Dunford's "Obviously Awesome"; highly recommend. I read it after seeing her speak at a conference. I think this might be the same talk: https://www.youtube.com/watch?v=3jRoYh8xL_U
April Dunford 的那本《Obviously Awesome》非常赞，如果你是创始人或者做营销的（或者两者兼是），绝对值得一读。我们去年底逆向工程了她的工作坊，在自己的初创团队内部照着搞了一场。花的那一天时间简直太值了。
April Dunford's book, Obviously Awesome, is very good and worth reading if you're a founder or marketer (or both.) We reverse engineered her workshop and did it as a team at the end of last year for my startup. Was very much worth the day.
……没有获得理想的业务增长（traction），或者正在考虑创业的人。《The 1-Page Marketing Plan》- Alan Dibb；《The Right It》- Alberto Savoia；《Monetizing Innovation》- Georg Tacke & Madhavan Ramanujam；《Obviously Awesome》- April Dunford
…getting the traction they want, or are considering starting a business. The 1-Page Marketing Plan - Alan Dibb. The Right It - Alberto Savoia. Monetizing Innovation - Georg Tacke & Madhavan Ramanujam. Obviously Awesome - April Dunford
……倾听你的用户，遵从你的内心。有竞争其实是件好事，因为它验证了这个市场空间的存在，而且对于像你这样的产品来说，完全容得下其他玩家入局。关于自我定位，最值得读的一本书就是 April Dunford 的《Obviously Awesome》。你以为 Mailbrew 是你的竞争对手，但真正的对手其实是用户“啥也不干”。就像别人也提到过的，有竞争说明有需求，这反而能让人们更容易……
…to your users and your heart. Competition is great as it validates a space and with a product like yours, there is more than enough room for other players. Best book to read for positioning yourself is Obviously Awesome by April Dunford. While you think Mailbrew is the competition, the real competition is “not doing anything”. As someone also mentioned, competition means there’s a need and may make it easier for people…
我超喜欢 Simon Sinek！另外我也想顺手推荐这本书，在文案撰写和产品定位方面写得极好：https://www.amazon.com/Obviously-Awesome-Product-Positioning... 我知道我那篇文章写得超短且内容单薄，但还是希望它能促使大家更深入地思考该如何写好自己的文案。
I love Simon Sinek! I'd also like to throw in my bid for this book as a great book into copy and product positioning: https://www.amazon.com/Obviously-Awesome-Product-Positioning... I know I kept that article super short and sparse but hopefully I get someone to think more critically about how they are doing their copywriting.
关于定位（positioning），我读过最好的一本书就是 April Dunford 的《Obviously Awesome》，强烈推荐。我是去线下大会听了她的演讲之后买来看的。我想应该就是这个演讲：https://www.youtube.com/watch?v=3jRoYh8xL_U
The best thing I've read on positioning is April Dunford's "Obviously Awesome"; highly recommend. I read it after seeing her speak at a conference. I think this might be the same talk: https://www.youtube.com/watch?v=3jRoYh8xL_U
April Dunford 的那本《Obviously Awesome》非常赞，如果你是创始人或者做营销的（或者两者兼是），绝对值得一读。我们去年底逆向工程了她的工作坊，在自己的初创团队内部照着搞了一场。花的那一天时间简直太值了。
April Dunford's book, Obviously Awesome, is very good and worth reading if you're a founder or marketer (or both.) We reverse engineered her workshop and did it as a team at the end of last year for my startup. Was very much worth the day.
……没有获得理想的业务增长（traction），或者正在考虑创业的人。《The 1-Page Marketing Plan》- Alan Dibb；《The Right It》- Alberto Savoia；《Monetizing Innovation》- Georg Tacke & Madhavan Ramanujam；《Obviously Awesome》- April Dunford
…getting the traction they want, or are considering starting a business. The 1-Page Marketing Plan - Alan Dibb. The Right It - Alberto Savoia. Monetizing Innovation - Georg Tacke & Madhavan Ramanujam. Obviously Awesome - April Dunford
……倾听你的用户，遵从你的内心。有竞争其实是件好事，因为它验证了这个市场空间的存在，而且对于像你这样的产品来说，完全容得下其他玩家入局。关于自我定位，最值得读的一本书就是 April Dunford 的《Obviously Awesome》。你以为 Mailbrew 是你的竞争对手，但真正的对手其实是用户“啥也不干”。就像别人也提到过的，有竞争说明有需求，这反而能让人们更容易……
…to your users and your heart. Competition is great as it validates a space and with a product like yours, there is more than enough room for other players. Best book to read for positioning yourself is Obviously Awesome by April Dunford. While you think Mailbrew is the competition, the real competition is “not doing anything”. As someone also mentioned, competition means there’s a need and may make it easier for people…
我超喜欢 Simon Sinek！另外我也想顺手推荐这本书，在文案撰写和产品定位方面写得极好：https://www.amazon.com/Obviously-Awesome-Product-Positioning... 我知道我那篇文章写得超短且内容单薄，但还是希望它能促使大家更深入地思考该如何写好自己的文案。
I love Simon Sinek! I'd also like to throw in my bid for this book as a great book into copy and product positioning: https://www.amazon.com/Obviously-Awesome-Product-Positioning... I know I kept that article super short and sparse but hopefully I get someone to think more critically about how they are doing their copywriting.
第四个附议这个推荐——我强烈推荐 April Dunford 的《Obviously Awesome》。
4th this recommendation -- I highly recommend April Dunford's "Obviously Awesome".