Alchemy by Rory Sutherland. "Why is Red Bull so popular, though everyone—everyone!—hates the taste? Humans are, in a word, irrational, basing decisions as much on subtle external signals (that little blue can)…
罗里·萨瑟兰的《炼金术：在品牌、商业和生活中创造奇迹的暗黑艺术与奇妙科学》（Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life），解释了为什么我们会选择品牌而不是更便宜的替代品，为什么我们愿意多掏很多钱去锁定……
"Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life" by Rory Sutherland Explains why we choose brands over cheaper alternatives, why we're willing to pay a lot more to lock…
…[0] 2. Reduce as much onboarding friction as possible. Prefer passwordless login i.e Phone, OAuth as compared to "username" & "password" combinations. People have enough passwords to remember. Read "Alchemy" by Rory Sutherland. 3. Promote the app via Fitness oriented localities, Gyms, Fitness YouTubers, Running Clubs, Athletes (people serious about playing sports both professional & amateur). Read "The…
我同意。但稍微改改根本没用。所以也许是时候重新审视可能的解决方案了？供参考（fwiw），我去年读了《炼金术：在品牌、商业和生活中创造奇迹的暗黑艺术与奇妙科学》（Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life），他在书中多次论证了为什么要重新思考解决此类问题的方法。https://www.amazon.com/Alchemy-Curious-Science-Creating-Busi...
I agree. But slightly isn't working. So perhaps it's time to revisit the possible solutions? fwiw, last year I read Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life He makes the case, numerous time for rethinking the approach to problem like this. https://www.amazon.com/Alchemy-Curious-Science-Creating-Busi...
……电梯来缩短人们主观感觉到的等待时间；解决这个问题可能还有别的机会。如果你对此类事情感兴趣，大概一年前出的这本书非常有意思。罗里·萨瑟兰《炼金术：在品牌、商业和生活中创造奇迹的暗黑艺术与奇妙科学》（Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life），评分 4.6 / 5 星 https://www.amazon.com/Alchemy-Curious-Science-Creating-Busi...
…elevator to shorten the perceived wait; there might be other opportunities to solve this problem. If you're interested in such things, this book from a year or so ago was intriguing. Rory Sutherland Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life 4.6 out of 5 stars https://www.amazon.com/Alchemy-Curious-Science-Creating-Busi...
Branding is an emergent phenomenon in nature as well, e.g. flowers of particular shapes to attract bees. The book "Alchemy" by Rory Sutherland goes into this.
罗里·萨瑟兰的《炼金术》（Alchemy）。“为什么红牛这么受欢迎，尽管每个人——真的是所有人！——都讨厌它的味道？一言以蔽之，人类是非理性的，做决定时同样依赖于微妙的外部信号（那个蓝色小罐子）……”
Alchemy by Rory Sutherland. "Why is Red Bull so popular, though everyone—everyone!—hates the taste? Humans are, in a word, irrational, basing decisions as much on subtle external signals (that little blue can)…
罗里·萨瑟兰的《炼金术：在品牌、商业和生活中创造奇迹的暗黑艺术与奇妙科学》（Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life），解释了为什么我们会选择品牌而不是更便宜的替代品，为什么我们愿意多掏很多钱去锁定……
"Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life" by Rory Sutherland Explains why we choose brands over cheaper alternatives, why we're willing to pay a lot more to lock…
……[0] 2. 尽量减少用户入驻（onboarding）的阻力。相比“用户名+密码”的组合，优先采用无密码登录，即手机号、OAuth 等。人们要记的密码已经够多了。去读读罗里·萨瑟兰的《炼金术》（Alchemy）。3. 通过健身相关的社区圈子、健身房、健身区 YouTuber、跑团、运动员（不论专业还是业余，认真对待运动的人群）来推广该 App。去读读《The……
…[0] 2. Reduce as much onboarding friction as possible. Prefer passwordless login i.e Phone, OAuth as compared to "username" & "password" combinations. People have enough passwords to remember. Read "Alchemy" by Rory Sutherland. 3. Promote the app via Fitness oriented localities, Gyms, Fitness YouTubers, Running Clubs, Athletes (people serious about playing sports both professional & amateur). Read "The…
我同意。但稍微改改根本没用。所以也许是时候重新审视可能的解决方案了？供参考（fwiw），我去年读了《炼金术：在品牌、商业和生活中创造奇迹的暗黑艺术与奇妙科学》（Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life），他在书中多次论证了为什么要重新思考解决此类问题的方法。https://www.amazon.com/Alchemy-Curious-Science-Creating-Busi...
I agree. But slightly isn't working. So perhaps it's time to revisit the possible solutions? fwiw, last year I read Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life He makes the case, numerous time for rethinking the approach to problem like this. https://www.amazon.com/Alchemy-Curious-Science-Creating-Busi...
……电梯来缩短人们主观感觉到的等待时间；解决这个问题可能还有别的机会。如果你对此类事情感兴趣，大概一年前出的这本书非常有意思。罗里·萨瑟兰《炼金术：在品牌、商业和生活中创造奇迹的暗黑艺术与奇妙科学》（Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life），评分 4.6 / 5 星 https://www.amazon.com/Alchemy-Curious-Science-Creating-Busi...
…elevator to shorten the perceived wait; there might be other opportunities to solve this problem. If you're interested in such things, this book from a year or so ago was intriguing. Rory Sutherland Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life 4.6 out of 5 stars https://www.amazon.com/Alchemy-Curious-Science-Creating-Busi...
做品牌（Branding）在大自然中也是一种涌现现象，比如特定形状的花朵以此吸引蜜蜂。罗里·萨瑟兰的书《炼金术》（Alchemy）深入探讨了这一点。
Branding is an emergent phenomenon in nature as well, e.g. flowers of particular shapes to attract bees. The book "Alchemy" by Rory Sutherland goes into this.