Geoffrey A. Moore 的《Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers》（跨越鸿沟），还有他最近出的《Zone to win》。他的书解释了科技商业的一些“深层结构”，是我读过的少数真正有深度的商业书籍之一。我说的“深度”，是指我习惯于从……
"Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers" by Geoffrey A. Moore and also his recent "Zone to win". His books explain some of the "deeper structure" to tech business, and is one of the few business-related books I've read that has any depth. By "depth", I mean in the sense that I'm used to from…
……Acceleration（Ryan Roberts） - The Entrepreneur’s Guide to Law and Strategy（Constance Bagley 和 Craig Dauchy） 公司战略与方向（Product/Market Fit 之后） - Crossing the Chasm（Geoff Moore） - Zone to Win（Geoff Moore） - Only the Paranoid Survive（Andy Grove） - Blitzscaling（Reid Hoffman 和 Chris Yeh） - The Innovator's Dilemma（Clayton Christensen） - Good to Great（Jim Collins） - Playing to Win（A.G.……
…Acceleration (Ryan Roberts) - The Entrepreneur’s Guide to Law and Strategy (Constance Bagley and Craig Dauchy) Company Strategy and Direction (post-product/market fit) - Crossing the Chasm (Geoff Moore) - Zone to Win (Geoff Moore) - Only the Paranoid Survive (Andy Grove) - Blitzscaling (Reid Hoffman and Chris Yeh) - The Innovator's Dilemma (Clayton Christensen) - Good to Great (Jim Collins) - Playing to Win (A.G.…
Geoffrey A. Moore 写过一本《Zone to Win》，里面描述了微软经历的这几次转型，书中指出，一次只转型一个业务部门是刻意为之的。
There's a book "Zone to Win" by Geoffrey A. Moore that describes these various transitions for Microsoft and it suggests that it's intentional to transition one business unit at a time.
Geoffrey A. Moore 的《Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers》（跨越鸿沟），还有他最近出的《Zone to win》。他的书解释了科技商业的一些“深层结构”，是我读过的少数真正有深度的商业书籍之一。我说的“深度”，是指我习惯于从……
"Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers" by Geoffrey A. Moore and also his recent "Zone to win". His books explain some of the "deeper structure" to tech business, and is one of the few business-related books I've read that has any depth. By "depth", I mean in the sense that I'm used to from…
……Acceleration（Ryan Roberts） - The Entrepreneur’s Guide to Law and Strategy（Constance Bagley 和 Craig Dauchy） 公司战略与方向（Product/Market Fit 之后） - Crossing the Chasm（Geoff Moore） - Zone to Win（Geoff Moore） - Only the Paranoid Survive（Andy Grove） - Blitzscaling（Reid Hoffman 和 Chris Yeh） - The Innovator's Dilemma（Clayton Christensen） - Good to Great（Jim Collins） - Playing to Win（A.G.……
…Acceleration (Ryan Roberts) - The Entrepreneur’s Guide to Law and Strategy (Constance Bagley and Craig Dauchy) Company Strategy and Direction (post-product/market fit) - Crossing the Chasm (Geoff Moore) - Zone to Win (Geoff Moore) - Only the Paranoid Survive (Andy Grove) - Blitzscaling (Reid Hoffman and Chris Yeh) - The Innovator's Dilemma (Clayton Christensen) - Good to Great (Jim Collins) - Playing to Win (A.G.…
Geoffrey A. Moore 写过一本《Zone to Win》，里面描述了微软经历的这几次转型，书中指出，一次只转型一个业务部门是刻意为之的。
There's a book "Zone to Win" by Geoffrey A. Moore that describes these various transitions for Microsoft and it suggests that it's intentional to transition one business unit at a time.