我一直在纠结到底该做用户访谈，还是直接把东西扔出去看看市场反应/拿到承诺。关于后者有一本好书叫《The Right It》，作者是阿尔贝托·萨沃亚（Alberto Savoia，曾经在 Google 负责测试商业点子的大佬）。他在书里描述了测试商业点子的 8 种不同方法：- 机械土耳其（The Mechanical Turk）——用人肉代替复杂昂贵的计算机或……
I've been wondering on the pros and cons of interviewing customers vs. just putting something out there and seeing the reaction/getting a commitment. There's a great book about the latter called "The Right It" by Alberto Savoia (a guy who used to work at Google to test business ideas). There he describes 8 different ways to test a biz idea: - The Mechanical Turk – Replace complex and expensive computers or…
……是否能引起用户共鸣完全看运气。通常情况下，公司内部的人离产品太近了，根本无法判断哪些功能才是对的。如果卡特勒（Cutler）的文章还没能说服你，我推荐阿尔贝托·萨沃亚的《The Right It》、托尼·乌尔威克的《What Customers Want》，以及丹·奥尔森的《The Lean Product Playbook》。
…resonate with users is a complete crapshoot. More often than not, people inside the company are way too close to the product to be able to determine which features are the right ones. I recommend “The Right It” by Alberto Savoia, “What Customers Want” by Tony Ulwick, and “The Lean Product Playbook” by Dan Olsen if Cutler’s essay doesn’t convince you.
《思考，快与慢》——丹尼尔·卡尼曼；《The Right It》——阿尔贝托·萨沃亚；《妈妈测试》（The Mom Test）——罗布·菲茨帕特里克。把这几本结合起来看，你成功的几率直接飙升 500%。
Thinking, Fast and Slow – Daniel Kahneman The Right It - Alberto Savoia The Mom Test - Rob Fitzpatrick Combining these and your chances of success have just increased by 500%
……https://www.skmurphy.com/blog/2020/01/30/40-tips-for-b2b-cus...（底部还有一个 PDF 版本的链接）。最后我建议读的两本书虽然不完全算销售类书籍，但分别是克莱顿·克里斯坦森的《创新者的基因》（The Innovator's DNA）和阿尔贝托·萨沃亚的《The Right It (Pretotype It)》。它们涵盖了许多技巧，教你如何找到真正该解决的问题，并判断你的方案是否切合客户需求。我提到它们是因为……
…https://www.skmurphy.com/blog/2020/01/30/40-tips-for-b2b-cus... (there is also a link at the bottom for a PDF version). Two final books I would suggest, while not exactly sales books, are "The Innovator's DNA" by Clayton Christensen and "The Right It (Pretotype It)" by Alberto Savoia. They cover a number of techniques for finding the right problem to solve and determining if your solution is a good fit for customer needs. I mention them because it's…
我建议读读阿尔贝托·萨沃亚的书《The Right It: Why So Many Ideas Fail and How to Make Sure Yours Succeed》。萨沃亚在书中提供的一个例子在这里尤其值得重温：早在 20 世纪 60 年代，IBM 试图搞清楚……
I recommend reading Alberto Savoia's book, "The Right It: Why So Many Ideas Fail and How to Make Sure Yours Succeed" One of the examples that Savoia provides in his book is especially helpful to recall here: Back in the 1960s, IBM was trying to figure out…
我一直在纠结到底该做用户访谈，还是直接把东西扔出去看看市场反应/拿到承诺。关于后者有一本好书叫《The Right It》，作者是阿尔贝托·萨沃亚（Alberto Savoia，曾经在 Google 负责测试商业点子的大佬）。他在书里描述了测试商业点子的 8 种不同方法：- 机械土耳其（The Mechanical Turk）——用人肉代替复杂昂贵的计算机或……
I've been wondering on the pros and cons of interviewing customers vs. just putting something out there and seeing the reaction/getting a commitment. There's a great book about the latter called "The Right It" by Alberto Savoia (a guy who used to work at Google to test business ideas). There he describes 8 different ways to test a biz idea: - The Mechanical Turk – Replace complex and expensive computers or…
……是否能引起用户共鸣完全看运气。通常情况下，公司内部的人离产品太近了，根本无法判断哪些功能才是对的。如果卡特勒（Cutler）的文章还没能说服你，我推荐阿尔贝托·萨沃亚的《The Right It》、托尼·乌尔威克的《What Customers Want》，以及丹·奥尔森的《The Lean Product Playbook》。
…resonate with users is a complete crapshoot. More often than not, people inside the company are way too close to the product to be able to determine which features are the right ones. I recommend “The Right It” by Alberto Savoia, “What Customers Want” by Tony Ulwick, and “The Lean Product Playbook” by Dan Olsen if Cutler’s essay doesn’t convince you.
《思考，快与慢》——丹尼尔·卡尼曼；《The Right It》——阿尔贝托·萨沃亚；《妈妈测试》（The Mom Test）——罗布·菲茨帕特里克。把这几本结合起来看，你成功的几率直接飙升 500%。
Thinking, Fast and Slow – Daniel Kahneman The Right It - Alberto Savoia The Mom Test - Rob Fitzpatrick Combining these and your chances of success have just increased by 500%
我想向所有正在做产品和商业点子验证的人强烈推荐一本书：阿尔贝托·萨沃亚的《The Right It》
A book that I really want to recommend to anybody in the process of validating product and business ideas: “The right it” by Alberto Savoia
……https://www.skmurphy.com/blog/2020/01/30/40-tips-for-b2b-cus...（底部还有一个 PDF 版本的链接）。最后我建议读的两本书虽然不完全算销售类书籍，但分别是克莱顿·克里斯坦森的《创新者的基因》（The Innovator's DNA）和阿尔贝托·萨沃亚的《The Right It (Pretotype It)》。它们涵盖了许多技巧，教你如何找到真正该解决的问题，并判断你的方案是否切合客户需求。我提到它们是因为……
…https://www.skmurphy.com/blog/2020/01/30/40-tips-for-b2b-cus... (there is also a link at the bottom for a PDF version). Two final books I would suggest, while not exactly sales books, are "The Innovator's DNA" by Clayton Christensen and "The Right It (Pretotype It)" by Alberto Savoia. They cover a number of techniques for finding the right problem to solve and determining if your solution is a good fit for customer needs. I mention them because it's…
我建议读读阿尔贝托·萨沃亚的书《The Right It: Why So Many Ideas Fail and How to Make Sure Yours Succeed》。萨沃亚在书中提供的一个例子在这里尤其值得重温：早在 20 世纪 60 年代，IBM 试图搞清楚……
I recommend reading Alberto Savoia's book, "The Right It: Why So Many Ideas Fail and How to Make Sure Yours Succeed" One of the examples that Savoia provides in his book is especially helpful to recall here: Back in the 1960s, IBM was trying to figure out…