增长黑客
Hacking growth
Sean Ellis · 初版 2017 年
7人推荐
10位读者提及
13次提及
为什么值得读
- 倡导通过持续实验获取复合型的业务增长
- 拆解初创与科技大厂的具体战术与实操框架
- 讲解通俗直白，将复杂概念化为清晰步骤
就像 Lean Start-Up 之于产品开发、Scrum 之于工作效率一样，Hacking Growth 对市场份额增长也起到了同样的作用，它依赖于跨职能团队以及快节奏的测试与迭代。但其关键区别在于，它通过专注于把精力只放在对客户至关重要的事情上——获取他们、留存他们、提高他们的参与度，并激励他们再次光顾与购买更多——来最大化挖掘每款产品的潜力，从而推动快速增长。这是一套易于上手且实用的工具包，各行各业的团队和公司都能用它来扩大客户群并增加市场
Hacker News 上怎么说
正在加载完整评论……
……那本书概述了你可以尝试去获客的常规渠道。它主张“在多个湖里广撒网，看哪里的鱼最容易咬钩，然后再全力集中在那些渠道上”。在获得初始牵引力（traction）之后，肖恩·埃利斯和摩根·布朗写的《增长黑客》（Hacking Growth）是非常棒的下一步读物。那本书主张通过持续实验来寻找复利式的提升，比如，一旦你找到了一个不错的获客渠道，你该如何着手……
…That book outlines typical channels you can try and acquire customers from. The book advocates casting reels in many lakes, seeing where the easy bites come from and then focus on those. After traction, Hacking Growth by Sean Ellis and Morgan Brown is a great next step. That book advocates continuous experimentation to find compounding improvements, e.g. once you find a good acquisition channel, how do you approach…
《Traction》写得太牛了。肖恩·埃利斯（前 Dropbox 成员）的《增长黑客》（Hacking Growth）也绝对值得一读。还有看看这门课 >> https://justinjackson.ca/marketingforproductpeople/
Traction is brilliant. Also Hacking Growth by Sean Ellis (formerly Dropbox) is worth reading. And checkout this course >> https://justinjackson.ca/marketingforproductpeople/
……《理解迈克尔·波特》[1] 2. 真正能完美套用到科技业务上的东西之一是“平台商业模式”。这本书 [2] 是个很好的起点 3. 《精益创业》（The Lean Startup）[3] 和《增长黑客》（Hacking Growth）[4] 凑齐了我从中受益匪浅的科技书籍。3b. 巴菲特的致股东信是了解商业的经典，而且在你和 CXO 打交道时非常有帮助。4. 有了这些基础，我……
…Understanding Michael Porter [1] 2. One of the things that really applies well to tech businesses has been Platform Business Model. This book [2] is a good starting point 3. The Lean startup [3] and Hacking Growth [4] round up the tech books that I have benefited from. 3b. Warren Buffet's letters are a classic to learn about businesses and help when you are dealing with CXOs. 4. With these basics in place, I…
……大卫·凯利） AI（机器学习、深度学习/神经网络）- 吴恩达的“AI for Everyone”课程：[https://www.coursera.org/learn/ai-for-everyone](https://www.... 增长（数据科学等）- 《增长黑客》（Hacking Growth，肖恩·埃利斯和摩根·布朗） 图论 产品 - 《启示录》（Inspired，马蒂·卡根）- 《软件随想录》（Joel on Software，乔尔·斯波尔斯基） 客户忠诚度/客户成功 - 《三双鞋》（Delivering Happiness，谢家华）- 《开门迎客》（Setting the Table）……
…David Kelley) AI (Machine Learning, Deep Learning/Neural Networks) - Andrew Ng's AI for Everyone course: [https://www.coursera.org/learn/ai-for-everyone](https://www.... Growth (Data Science, etc.) - Hacking Growth (Sean Ellis and Morgan Brown) Graph Theory Product - Inspired (Marty Cagan) - Joel on Software (Joel Spolsky) Customer Loyalty/Customer Success - Delivering Happiness (Tony Hsieh) - Setting the Table…
……我读得特别过瘾。虽然还没读完，但目前为止简直太精彩了（而且极易理解，作者在把复杂概念讲得通俗直白方面做得令人惊叹）。- 《增长黑客》（Hacking Growth）- 一本关于“增长黑客（growth hacking）”的绝妙好书。它提供了一个初创公司做营销的框架，给了大量实操建议和具体战术。它一步步拆解了初创公司和大型科技企业是如何……
…I'm enjoying a lot. Haven't finished reading them yet, but so far they're brilliant(and very easy to understand, authors do an amazing job explaining complicated things in a simple, accessible way). - Hacking Growth - an AMAZING book on "growth hacking". It provides a framework for marketing a startup, gives a ton of practical advice and specific tactics. It breaks down step by step how startups and big tech companies…
……安·兰德的小说/非虚构作品，罗伯特·麦基的《故事》，《救猫咪》，《脱口秀完全指南》。- 其他：《自私的基因》、《心流：最佳体验的心理学》、《严肃创造力》、《黑客与画家》、《增长黑客》（Hacking Growth）、《天使投资》（关于天使投资，杰森·卡拉卡尼斯著）。还有保罗·格雷厄姆的文集 [1] 和斯科特·亚历山大的文集 [2]：[1] https://www.dropbox.com/s/2no0sqybnxurpcd/Paul%20Graham%20-%... [2] https://www.dropbox.com/s/i43lqpdyd4qa255/The%20Library%20of...
…fiction/nonfiction by Ayn Rand, Story by Robert McKee, Save the Cat, Step by Step to Standup Comedy. - Other: The Selfish Gene, Flow: The Psychology of Optimal Experience, Serious Creativity, Hackers & Painters, Hacking Growth, Angel (on angel investing, by Jason Calacanis). Also collections of essays by Paul Graham [1] and Scott Alexander [2]: [1] https://www.dropbox.com/s/2no0sqybnxurpcd/Paul%20Graham%20-%... [2] https://www.dropbox.com/s/i43lqpdyd4qa255/The%20Library%20of...