内容陷阱
The content trap
Bharat Narendra Anand · 初版 2016 年
1人推荐
3位读者提及
3次提及
“在 Newsweek 和 Time 严重失血之际，The Economist 是如何实现订阅收入逆势增长的？在人均 GDP 比美国低十倍的市场中，Tencent 又是如何通过主要免费的虚拟产品打造出一台印钞机的？在这场行业变革之中，我们该如何理解这些及其他媒体机构、它们的命运及其所处市场？哈佛商学院教授 Bharat Anand 将透彻分析与通俗幽默的语调相结合，对比了 The New Yorker 与 Britney Spears 的媒体策略（它们之间的相似程度远超你的想象）
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……《Own Liberator》Dikgang Moseneke >《乡下人的悲歌》J.D. Vance >《Small Great Things》Jodi Picoult >《人类简史》尤瓦尔·赫拉利 >《Born to Run》Bruce Springsteen >《内容陷阱》Bharat Anand >《基因传》悉达多·穆克吉 >《鞋狗》菲尔·奈特 >《Attitude: Develop a Winning Mindset on and off the Court》Jay Wright >《The Euro and the Battle of Ideas》……
…Own Liberator Dikgang Moseneke > Hillbilly Elegy J.D. Vance > Small Great Things Jodi Picoult > Sapiens: A Brief History of Humankind Yuval Noah Harari > Born to Run Bruce Springsteen > The Content Trap Bharat Anand > The Gene: An Intimate History Siddhartha Mukherjee > Shoe Dog Phil Knight > Attitude: Develop a Winning Mindset on and off the Court Jay Wright > The Euro and the Battle of Ideas…
免责声明：英语非母语——我已经尽力了，有错误还请见谅……书单里的书我读过好几本，目前最让我感兴趣但还没读的是：- The Content Trap: A Strategist's Guide to Digital Change - Stealing Fire - Adaptive Markets: Financial Evolution at the Speed of Thought - The Inevitable: Understanding the 12 Technological Forces That Will Shape Our…
Disclaimer: Non native english speaker - I am doing my best so please ignore my errors... I read a bunch of the books on the list the most interesting to me that I have not read for now are: - The Content Trap: A Strategist's Guide to Digital Change - Stealing Fire - Adaptive Markets: Financial Evolution at the Speed of Thought - The Inevitable: Understanding the 12 Technological Forces That Will Shape Our…
>《The Content Trap: A Strategist's Guide to Digital Change》——我读过那本书，还不错。核心观点是：一心想着保护自己内容的心态是有缺陷的。更大的机会在于“网络……
>The Content Trap: A Strategist's Guide to Digital Change - I read that book and it's not bad. The main idea is that having a mindset of being protective of your content is flawed. The bigger opportunity is "network…