Allan Dib 写的《The 1-Page Marketing Plan》。彻底改变了我对什么是营销、以及营销对产品开发有多核心的看法和理解。毫无空话套话或纯理论,直奔主题。https://www.amazon.com/1-Page-Marketing-Plan-Customers-Money...
The 1-Page Marketing Plan by Allan Dib Totally changed my view and understanding of what marketing is and how core it is to product development. No theory or fluff, cuts straight to the point. https://www.amazon.com/1-Page-Marketing-Plan-Customers-Money...
Allan Dib 写的《The 1-Page Marketing Plan》。完全颠覆了我对经营业务的认知,对营销到底是什么、以及小公司该如何高效落地,给了我极具条理和清晰的思路。如果你也……强烈推荐。
The 1-Page Marketing Plan by Allan Dib Totally changed my view of running a business and gave me real structure and clarity about marketing is and how to effectively do it as a small business. Highly recommend if like you are…
……Al Ries 的《Positioning: The Battle for Your Mind》。Jobs To Be Done。标题撰写。语调、措辞。这周:启动了 Google Ads 和 Facebook Ads 的投放,用来建立高意向的漏斗顶层潜在客户(top-of-funnel leads)。书:《The 1-Page Marketing Plan》(Allan Dib 著,很务实,目前读下来非常棒)、April Dunford 的《Obviously Awesome》。
…Battle for Your Mind" by Al Ries. Jobs To Be Done. Headline writing. Tone, phrasing. This week: Initiated Google Ads and Facebook Ads campaigns to build up high-intent top-of-funnel leads. Book: "The 1-Page Marketing Plan" by Allan Dib (pragmatic + really good so far), "Obviously Awesome" by April Dunford.
…my OSS and independent business work each week in a subscription newsletter using GitHub Sponsors (another side project, if you like) Books I could recommend: Monetizing innovation, Obviously Awesome, 1-Page Marketing Plan & Minimalist Entrepreneur. I'm not affiliated with any of these titles, but consider them core reading for indie devs and for side gigs.
……对工程师来说全都反直觉,但想赚钱这些必不可少。如果你也逛 HN、目前项目还没拿到想要的 traction,或者正在考虑创业,这些是我的推荐:《The 1-Page Marketing Plan》- Alan Dibb。《The Right It》- Alberto Savoia。《Monetizing Innovation》- Georg Tacke & Madhavan Ramanujam。《Obviously Awesome》- April Dunford
…all counter-intuitive for engineers, but essential to make money. These are my recommendations to anyone who's here and not getting the traction they want, or are considering starting a business. The 1-Page Marketing Plan - Alan Dibb. The Right It - Alberto Savoia. Monetizing Innovation - Georg Tacke & Madhavan Ramanujam. Obviously Awesome - April Dunford
……Douglas Hofstadter 的《Gödel, Escher, Bach》 3. 《The Master Switch: The Rise and Fall of Information Empires》 4. Peter Thiel 的《Zero to One》 5. 柏拉图的《理想国》 6. Ben Horowitz 的《The Hard Thing About Hard Things》 7. 《The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand Out From The Crowd》Kindle 版 8. 耐克创始人的回忆录《Shoe Dog》 9. 《Never Split the Difference》 10. 《The Lean Startup: How Today's Entrepreneurs…
…Bach by Douglas Hofstadter 3. The Master Switch: The Rise and Fall of Information Empires 4. Zero to one Peter Thiel 5. The republic – Plato 6. The Hard Thing About Hard Things, Ben Horowitz 7. The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand Out From The Crowd Kindle Edition 8. Shoe Dog: A Memoir by the Creator of Nike 9. Never split the difference 10. The Lean Startup: How Today's Entrepreneurs…
Allan Dib 写的《The 1-Page Marketing Plan》。彻底改变了我对什么是营销、以及营销对产品开发有多核心的看法和理解。毫无空话套话或纯理论,直奔主题。https://www.amazon.com/1-Page-Marketing-Plan-Customers-Money...
The 1-Page Marketing Plan by Allan Dib Totally changed my view and understanding of what marketing is and how core it is to product development. No theory or fluff, cuts straight to the point. https://www.amazon.com/1-Page-Marketing-Plan-Customers-Money...
Allan Dib 写的《The 1-Page Marketing Plan》。完全颠覆了我对经营业务的认知,对营销到底是什么、以及小公司该如何高效落地,给了我极具条理和清晰的思路。如果你也……强烈推荐。
The 1-Page Marketing Plan by Allan Dib Totally changed my view of running a business and gave me real structure and clarity about marketing is and how to effectively do it as a small business. Highly recommend if like you are…
……Al Ries 的《Positioning: The Battle for Your Mind》。Jobs To Be Done。标题撰写。语调、措辞。这周:启动了 Google Ads 和 Facebook Ads 的投放,用来建立高意向的漏斗顶层潜在客户(top-of-funnel leads)。书:《The 1-Page Marketing Plan》(Allan Dib 著,很务实,目前读下来非常棒)、April Dunford 的《Obviously Awesome》。
…Battle for Your Mind" by Al Ries. Jobs To Be Done. Headline writing. Tone, phrasing. This week: Initiated Google Ads and Facebook Ads campaigns to build up high-intent top-of-funnel leads. Book: "The 1-Page Marketing Plan" by Allan Dib (pragmatic + really good so far), "Obviously Awesome" by April Dunford.
……我每周通过 GitHub Sponsors 的订阅 newsletter 分享自己的开源和独立商业项目(算是我另一个 side project 吧)。我能推荐的书有:《Monetizing Innovation》、《Obviously Awesome》、《1-Page Marketing Plan》和《Minimalist Entrepreneur》。我跟这些书没有任何利益关系,但真心觉得它们是独立开发者和搞副业的人的必读书目。
…my OSS and independent business work each week in a subscription newsletter using GitHub Sponsors (another side project, if you like) Books I could recommend: Monetizing innovation, Obviously Awesome, 1-Page Marketing Plan & Minimalist Entrepreneur. I'm not affiliated with any of these titles, but consider them core reading for indie devs and for side gigs.
……对工程师来说全都反直觉,但想赚钱这些必不可少。如果你也逛 HN、目前项目还没拿到想要的 traction,或者正在考虑创业,这些是我的推荐:《The 1-Page Marketing Plan》- Alan Dibb。《The Right It》- Alberto Savoia。《Monetizing Innovation》- Georg Tacke & Madhavan Ramanujam。《Obviously Awesome》- April Dunford
…all counter-intuitive for engineers, but essential to make money. These are my recommendations to anyone who's here and not getting the traction they want, or are considering starting a business. The 1-Page Marketing Plan - Alan Dibb. The Right It - Alberto Savoia. Monetizing Innovation - Georg Tacke & Madhavan Ramanujam. Obviously Awesome - April Dunford
……Douglas Hofstadter 的《Gödel, Escher, Bach》 3. 《The Master Switch: The Rise and Fall of Information Empires》 4. Peter Thiel 的《Zero to One》 5. 柏拉图的《理想国》 6. Ben Horowitz 的《The Hard Thing About Hard Things》 7. 《The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand Out From The Crowd》Kindle 版 8. 耐克创始人的回忆录《Shoe Dog》 9. 《Never Split the Difference》 10. 《The Lean Startup: How Today's Entrepreneurs…
…Bach by Douglas Hofstadter 3. The Master Switch: The Rise and Fall of Information Empires 4. Zero to one Peter Thiel 5. The republic – Plato 6. The Hard Thing About Hard Things, Ben Horowitz 7. The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand Out From The Crowd Kindle Edition 8. Shoe Dog: A Memoir by the Creator of Nike 9. Never split the difference 10. The Lean Startup: How Today's Entrepreneurs…