嘿，惠普尔，使劲挤
Hey, Whipple, squeeze this
Luke Sullivan · 初版 2008 年
2人推荐
3位读者提及
3次提及
“这本创作优秀广告的经典指南现已涵盖所有媒体：数字、社交和传统媒体。Hey Whipple, Squeeze This 帮助了几代年轻创意人员在这一领域脱颖而出。从起步接活到打造成功战役，你将获得关于在瞬息万变、有时甚至残酷的行业中何为卓越的真实视角。你将学习如何在网络及传统媒体渠道讲述品牌故事并创造品牌体验，还将更深入地理解真实性、简约性、讲故事以及冲突的价值。广告正处于
Hacker News 上怎么说
正在加载完整评论……
……有一种让人烦躁的毛病，就是只把文案亮出来说‘看，这文案太棒了’，而不是真正去拆解为什么这些句子管用。话虽如此，如果你真的是完全的新手，我推荐《Hey Whipple, Squeeze This》作为很好的入门读物。线上方面，ComedyWire 无论对于看顶尖写手创作还是自己上手练习，大概都是我见过最好的例子之一。它有点像喜剧版的 Hacker News——大家……
…have an annoying tendency to just hold lines up and say 'here, this is great copywriting', rather than really break down what makes lines work. That said if you're really brand new to it I'd recommend Hey Whipple, Squeeze This as a good starter for 10. Online, ComedyWire is probably one of the best examples I've seen both for seeing great writers at work and practicing yourself. It's kind of like Hacker News for Comedy - people…
……与你问题相关的材料，能引申出你的解决方案/应用的科普内容。你也可以尝试配合 LLM 生成一些不落窠臼的营销点子。你还可以读读《Hey Whipple, Squeeze This》，了解一点文案写作门道。
…material adjacent to your problem, educational content that can lead to your solution/app. You might also try working with an LLM to generate less conventional marketing notions. You might also read "Hey Whipple, Squeeze This" to learn a bit about copy.
……文案写作的基本功。我参考的书目有：1. Claude C. Hopkins 的《Scientific Advertising》 2. John Caples 的《Tested Advertising Methods》 3. David Ogilvy 的《Ogilvy on Advertising》 4. Luke Sullivan 的《Hey, Whipple, Squeeze This》 5. Drew Eric Whitman 的《Ca$hvertising》。在链接的文章中，我总结了从所有这些书里学到的核心要点。希望对这里的一些朋友有所帮助。
…the fundamentals of copywriting. The books I refereed to are: 1. Scientific Advertising by Claude C. Hopkins 2. Tested Advertising Methods by John Caples 3. Ogilvy on Advertising by David Ogilvy 4. Hey, Whipple, Squeeze This by Luke Sullivan 5. Ca$hvertising by Drew Eric Whitman In the linked article, I summarize my major takeaways from all those books. Hope it'll be of help to some here.