成为独角兽
Play bigger
Al Ramadan · 初版 2016 年
1人推荐
2位读者提及
4次提及
一家知名硅谷咨询公司的创始人们深入研究了那些开创传奇品类的企业，揭示出一门名为 category design 的开创性学科。在当今时代，取胜的关键已不再是在旧赛道中击败竞争对手，而是开创一套全新的赛道规则——定义一个全新的市场品类，培育它，并逐步占据主导地位。如果不打造一个传奇品类，你就无法建立一家传奇公司。如果你认为只要拥有最好的产品就能获胜，那你注定会失败。在这本极具远见与开创性的指南中，硅谷咨询公司 Play Big 的创始人们
Hacker News 上怎么说
正在加载完整评论……
如果你想了解品类创造（Category Creation），去读读阿尔·拉马丹（Al Ramadan）和他的团队写的《玩得更大》（Play Bigger）。我觉得这篇文章在描述你的品类方面没提供太多有用的东西，而且品类创造远不止于一段描述。最终的结论也不仅与品类创造相关，它可能……
If you want to learn about Category Creation, pick up Al Ramadan (and his team) book Play Bigger. I don't think this article gives much usable to describe your category, and category creation is much more than a description. The end conclusion isn't just related to Category Creation, and it may…
……觉得《长销》（Perennial Seller）这本书也非常好。它描述了他的写作风格，老实说非常像写代码，但也谈到了他营销自己书的方法，而这也反过来驱动了内容。阿尔·拉马丹（和其他几位合著者）写的《玩得更大》，讲的是品类设计。我还没看过他们更新的书，不过有点想去翻翻。
…book Perennial Seller to also be very good. It describes his writing style, which honestly is very similar to coding, but also talks about his approach to marketing his books, which drives the content. Play Bigger by Al Ramadan (and a few others) which talks about category design. I haven't tried their newer books, but I'm somewhat tempted.
……把他们直接置于它的对立面，而且如果你仔细去看，他们卖的是 CRM，而不是卖“没有软件”，你就会离自己的产品更近一步。如果你还没看过的话，或许可以去了解一下《玩得更大》这本书和品类创造。只是一点想法，祝你好运。
…them squarely against it, and if you really look at it, they were selling a CRM, not selling "no software", you're even closer to your product. If you haven't yet, you may want to check out the book Play Bigger and category creation. Just a thought, best of luck to you.
对于鼓吹“捏造一个新品类并成为‘品类之王’”哲学的《玩得更大》一书，这是一篇极其精彩且详尽的反驳
Excellent and detailed rebuttal to the book “Play Bigger” which pushes the “make up a new category and become ‘Category King’” philosophy