创新变现
Monetizing innovation
Madhavan Ramanujam · 初版 2016 年
16人推荐
19位读者提及
23次提及
为什么值得读
- 深入阐释用户支付意愿与变现策略
- 适合SaaS与创业公司定价参考
- 强调把定价考量前置于产品设计
“成功实现商业变现（monetization）的惊人法则。创新是增长最重要的驱动力。在今天，企业比以往任何时候都更需要通过创新求得生存。然而，以真金白银衡量的成功创新却是一个极难达成的目标。各大公司对创意与创新痴迷不已，在产品设计与制造上投入了大量的时间和金钱，却难以将其变现：72% 的创新项目未能达到财务预期目标——甚至彻底失败。许多公司已经无奈接受，高失败率以及每年数以十亿计的美元损失不过是……
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……这些是我给所有在这里没能获得预期牵引力（traction）、或者正打算创业的人的推荐书单。《The 1-Page Marketing Plan》- Alan Dibb。《The Right It》- Alberto Savoia。《Monetizing Innovation》- Georg Tacke & Madhavan Ramanujam。《Obviously Awesome》- April Dunford
…These are my recommendations to anyone who's here and not getting the traction they want, or are considering starting a business. The 1-Page Marketing Plan - Alan Dibb. The Right It - Alberto Savoia. Monetizing Innovation - Georg Tacke & Madhavan Ramanujam. Obviously Awesome - April Dunford
关于这个主题的好书：《Monetizing Innovation》（https://www.amazon.ca/Monetizing-Innovation-Companies-Design...）
Great book for this: Monetizing Innovation (https://www.amazon.ca/Monetizing-Innovation-Companies-Design...)
去读读这本书来了解“支付意愿”（willingness to pay）吧：https://www.amazon.com/Monetizing-Innovation-Companies-Desig... 可惜的是，我还没看到任何关于真正基于价值定价的文献
Read this book to learn about "willingness to pay" https://www.amazon.com/Monetizing-Innovation-Companies-Desig... Sadly, I haven't seen anything literature on real value based pricing
Geoffrey Moore 的《跨越鸿沟》（Crossing the Chasm），以及 Madhavan Ramanujam 的《Monetizing Innovation》。
Crossing the Chasm by Geoffrey Moore, and Monetizing Innovation by Madhavan Ramanujam.
我最近一直在深入钻研 SaaS 定价策略，刚好读到了 Madhavan Ramanujam 写的《Monetizing Innovation》这本书。这大概是我迄今为止读过的关于这个话题最好的内容了。我想分享几个我从中得到的关键收获，但也非常想听听你们的想法和经验，……
I've been diving into SaaS pricing strategies lately and recently came across the book "Monetizing Innovation" by Madhavan Ramanujam. It is probably the best content I have come across on the topic to date. I wanted to share a few key takeaways I got from it but I'm eager to hear your thoughts and experiences,…
别理那些说“不要做这个”的人，去读读《Monetizing Innovation》（https://www.amazon.co.uk/Monetizing-Innovation-Companies-Des...）找找思路吧。很难三言两语概括核心要点，但你得考虑诸如这样的问题：* 拥有一个 API 究竟能带来什么……
Ignore the people saying "don't do this" and instead read "Monetizing Innovation" (https://www.amazon.co.uk/Monetizing-Innovation-Companies-Des...) to get some guidance. It's difficult to summarise the key lessons but you need to consider things like: * What does having an API allow…