麦肯锡方法
The McKinsey way
Ethan M. Rasiel · 初版 1999 年
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“如果能有更多商业书籍像 THE MCKINSEY WAY 那样实用、简练且读来妙趣横生，商业界定会变得更加美好。”——Julie Bick，畅销书 ALL I REALLY NEED TO KNOW IN BUSINESS I LEARNED AT MICROSOFT 作者。“在诙谐逸事的点缀下，THE MCKINSEY WAY 涵盖了关于营销、面试、团队建设和头脑风暴等丰富主题的宝贵经验。”——Paul H. Zipkin，The Fuqua School of Business 副院长。它被称为“大师的摇篮”。McKinsey & Company 是顶尖的咨询业标杆，其校友中包括诸多商界巨头
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有三本书能帮你迅速进入咨询顾问的心态：1. Ethan M. Rasiel 写的《The McKinsey Way》2. Samir Parikh 写的《The Consultant's Handbook》3. Jill Konrath 写的《Selling to Big Companies》。祝你好运！
Three books that should get you into the consultant state of mind: 1. The McKinsey Way by Ethan M. Rasiel 2. The Consultant's Handbook by Samir Parikh 3. Selling to Big Companies by Jill Konrath Good luck!
对于正在读这篇文章的人来说，有一些解决问题的方法可以帮你搞定“蜡烛问题”（Candle Problem）。我强烈推荐麦肯锡方法，去读读《The McKinsey Way》这本书吧。
For those reading this article, there are problem solving methods that will give you a solution to 'the Candle Problem'. I highly recommend the McKinsey Method and reading the book, "The McKinsey Way".
……不管什么原因雇人。我的第 11 号员工曾是普华永道（PWC）的专业招聘人员。我们当时的业务做得很规范。但压根不存在谁“被赏饭碗”这种事，这种思维太不成熟了。人是靠“创造价值”立足的。我都不用多争论，去读读《The McKinsey Way》就懂了。那家公司名气很大，聪明人都挤破头想去。他们搞的是末位淘汰制（attrition hierarchy），还有条著名的优先级梯队：客户第一，麦肯锡第二，员工第三。语言方面的欠缺是……
…people for any reasons. I had a pro PWC recruiter as employee #11. We were exemplary in practice. But nobody "gets jobs." That is unskillful thinking. People "make things." I need not argue. Go read "The McKinsey Way." That is a famous company where smart people like to work. They run an attrition hierarchy. They have a famous hierarchy of priorities: Customers 1st, McKinsey 2nd, Employees 3rd. Language deficits are…
……水电燃气费。我确实学会了怎么好好写东西（用大白话/plain English），以及怎么系统化地解决问题，但这些完全可以通过两本书学到：1)《Style: Towards Clarity and Grace》，2)《The McKinsey Way》。我不得不强调，做咨询到最后真的会变成一种极其空虚乏味、毫无灵魂的谋生手段。
…water and gas. I did learn how to write properly (in plain English) and how to methodically solve problems, but you can learn these things from two books: 1) Style: Towards Clarity and Grace, and 2) The McKinsey Way. I can't stress enough that eventually consulting becomes a vapid and soulless way to make a living.
……通往成功的通用技能。祝好运。《Smart Brevity》（爱死这本了！Axios 新闻创始人写的，还有相关的 TEDx 演讲）。《The Presentation Secrets of Steve Jobs》（做演讲的绝佳参考）。《The McKinsey Way》（在内容架构整理方面干货满满。TED 演讲：一位教小孩子量子物理的科学家分享的《清晰沟通任何事情的 4 个步骤》[1]。《Presentation Zen》博客、视频和书。[2] [1]……
…general skill for success. Good luck. Smart Brevity (Absolutely love this one! From the founders of Axios News. Also a TEDx talk.) The Presentation Secrets of Steve Jobs (excellence for presenting). The McKinsey Way (Good info on structuring material. TED Talk: 4 Steps to Communicate Anything Clearly, according to a Scientist who teaches quantum physics to kids. [1] Presentation Zen blog, videos and book. [2] [1]…