增长之道
Traction
Gabriel Weinberg · 初版 2015 年
66人推荐
85位读者提及
105次提及
为什么值得读
- 系统盘点获取客户的二十一种渠道
- 扎实概述各类营销策略与增长方法
- 指导创业者寻找稳定而非偶发的获客路径
“大多数初创公司的失败不是因为做不出产品，而是因为无法获得traction（用户增长与市场牵引力）。”——
Hacker News 上怎么说
正在加载完整评论……
Traction
Gabriel Weinberg · 初版 2015 年
“大多数初创公司的失败不是因为做不出产品，而是因为无法获得traction（用户增长与市场牵引力）。”——
正在加载完整评论……
……搜索。对于我的 side project 来说，在 Quora 这类网站上回复帖子/提问效果还挺不错，特别是有人正好在找你所提供的东西的时候。而且这还是免费的（除了搭上你的时间！）。《Traction》（https://www.amazon.com/Traction-Startup-Achieve-Explosive-Cu...）这本书对各种营销方法/策略给出了相当扎实的概述。
…searching. For my side project, I've had decent success responding to posts/questions on sites like Quora, where someone is looking for exactly what you offer. It's free too (besides for your time!). The book Traction (https://www.amazon.com/Traction-Startup-Achieve-Explosive-Cu...) gives a pretty solid overview of different marketing methods/strategies.
确实。噢，如果你对这个主题感兴趣，我也推荐 Gabriel Weinberg 和 Justin Mares 写的《Traction》，它把各种 traction channels 梳理得非常清晰到位。
Yep. Oh, and if you're interested in the subject, I can also recommend "Traction" by Gabriel Weinberg and Justin Mares, it's a really neat outline of traction channels.
营销可远不止登上 HN 首页这么简单。楼主，我建议你读读 Gabriel Weinberg 的《Traction》以及 Steve Blank 的《The Four Steps to the Epiphany》，好好想想你是否已经明确了你的客户是谁，以及触达他们的有效渠道。再进一步问问自己是否已经……
There's a lot more to marketing than getting on the front page of HN. OP, I suggest you read Traction by Gabriel Weinberg, and The Four Steps to the Epiphany by Steve Blank, and consider if you've successfully identified who your customers are, and a valid channel for reaching them. Further ask if you've…
……有几点建议可以帮到你：1）探索更多更“稳定”的获客渠道。没错，PH/HN 属于“爆发型”渠道，通常不足以让一家业务产生持续稳定的收入。建议读读 Gabriel Weinberg 的《Traction》（我也在研究这个话题 [1]）。2）或者换个思路反其道而行之？挑选 1 到 2 个有前景的项目，专门花“六个月时间去探索用户获取”……
…are some tips to help with this: 1) Explore more "steady" acquisition channels. Yes, PH/HN are "spike-y" channels and they're often not enough to have a business generating sustainable income. Read "Traction" by Gabriel Weinberg (I'm also doing some research on this topic [1]). 2) Maybe flip the script and do the opposite? Choose 1 or 2 promising projects, and do "six months of exploring user acquisition".…
在 @yoloswagins 极棒的回答基础上补充一下，你或许可以读读 Gabriel Weinberg 的书《Traction》。书里列出了企业寻找客户可以利用的 21 种方法或渠道。虽然这本书主要是针对 startup 的，但里面的内容其实适用于任何……
To add to an already great answer by @yoloswagins, you may want to read the book "Traction" by Gabriel Weinberg. It lists 21 ways, or channels, a business can utilize to find customers. Although the book is primarily targeted for startups, the information therein is really applicable to any…
……走风险投资路线的话），不妨听听“Startups For the Rest of Us”这个播客。从头开始听。或者去 startupbook.net 看看，基本是同样内容的成书形式。Eric Ries 的《The Lean Startup》。Gabriel Weinberg 的《Traction》。
…going the venture capital route), try the “Startups For the Rest of Us” podcast. Start from the beginning. Or startupbook.net for mostly the same content in book form. The Lean Startup by Eric Ries. Traction by Gabriel Weinberg.