上瘾
Hooked
Nir Eyal · 初版 2014 年
28人推荐
61位读者提及
68次提及
为什么值得读
- 从行为学与心理学角度拆解软件产品的研发逻辑
- 深入剖析让人欲罢不能的机制与实际应用范式
- 结合苹果等一线科技公司的真实成果与案例
为什么有些产品能引发广泛关注，而另一些却惨淡收场？是什么让我们出于纯粹的习惯去频繁使用某些产品？技术吸引我们上瘾的背后是否存在某种模式？Nir Eyal 通过剖析 Hook Model（上瘾模型）解答了这些问题（以及更多疑难）——这是一个嵌入许多成功公司产品中的四步流程，用以潜移默化地引导用户行为。通过连续的“hook cycles”，这些产品无需依赖昂贵的广告或铺天盖地的营销讯息，就能达成让用户频频回访的终极目标。Hooked 基于 Eyal 多年的研究
Hacker News 上怎么说
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……访问量）以及男孩在现实世界中的表现不佳（比如大学入学率低）。如果你正打算做一款让人上瘾的 app，想理解背后的科学原理，这本书是个很好的参考：https://www.amazon.com/Hooked-How-Build-Habit-Forming-Produc... BJ Fogg 的研究也是很好的参考：https://www.bjfogg.com
…visits) and underperformance of boys in the real world (e.g. low college enrollment). If you are trying to make an addictive app, this is a good reference to understand the science: https://www.amazon.com/Hooked-How-Build-Habit-Forming-Produc... BJ Fogg is a good reference too: https://www.bjfogg.com
Nir Eyal 和 Ryan Hoover 写的《上瘾：如何打造让人形成习惯的产品》（Hooked: How to Build Habit-Forming Products）探讨这个话题非常有趣。对我来说，从行为和心理学的角度去思考 app 开发简直让人大开眼界……
"Hooked: How to Build Habit-Forming Products" by Nir Eyal and Ryan Hoover is a really interesting read on this subject. For me it was eye-opening to think about app development from a behavioral and psychological…
就冲这个 idea 我也得点赞。这绝对是我需要的东西，我一定去试试！强烈推荐读一读 Nir Eyal 的书《上瘾》（Hooked），或许能给这款产品的落地带来一些额外的启发。
Upvoted just for the idea. It's definitely something I need. I'll give it a try! I highly recommend reading Nir Eyal's book Hooked, which may provide some additional insight into making this product work.
软件领域的经典“HOWTO”指南：Nir Eyal 写的《上瘾》（Hooked，2009）https://amzn.com/dp/B00LMGLXTS；一本新的“历史书”：Adam Alter 写的《欲罢不能》（Irresistible，2017）https://amzn.com/dp/1594206643/；你的推荐：Natasha Dow Schüll 写的《设计成瘾》（Addiction by Design，2014）……
The Classic "HOWTO" for software: Hooked by Nir Eyal (2009) https://amzn.com/dp/B00LMGLXTS A New "History": Irresistible by Adam Alter (2017) https://amzn.com/dp/1594206643/ Your Recommendation: Addiction by Design by Natasha Dow Schüll (2014)…
我最近读了一本 Nir Eyal 写的书，叫《上瘾》（Hooked）。https://www.amazon.de/Hooked-How-Build-Habit-Forming-Product... 讲的完全就是这个话题。他还举了不少苹果等公司的成功案例。非常引人入胜。
I´ve read a book recently called "Hooked" by Nir Eyal. https://www.amazon.de/Hooked-How-Build-Habit-Forming-Product... It´s exactly about this topic. He also gives quite a few examples of the achievements of Apple and so on. Really interesting.
《太阳照常升起》- 海明威（好书）《上瘾：如何打造让人形成习惯的产品》- Nir Eyal（很棒的书，非常有洞见）《习惯的力量》- Charles Duhigg（话题很有意思，书有点长）《Bandit Algorithms》- John White（好书，篇幅很短……
The Sun Also Rises - Hemingway ( great book ) Hooked How to Build Habit-Forming Products - Nir Eyal ( great book very insightful ) The Power of Habit - Charles Duhigg ( interesting topic, long book ) Bandit Algorithms - John White ( great book, very short…