精益客户开发
Lean customer development
Cindy Alvarez · 初版 2014 年
13人推荐
14位读者提及
21次提及
为什么值得读
- 提供实用立即可用的用户访谈与沟通技巧
- 避免闭门造车，聚焦用户真正愿意付费的需求
- 是精益创业与产品设计领域的极佳入门指南
了解潜在客户的行动模式、他们亟待解决的问题，以及令他们沮丧和欣喜的事物。这些洞察可能会动摇你的固有认知，却能助你迎来豁然开朗的顿悟时刻，从而打造出真正卓越的产品。学习如何：通过与合适的人交谈来验证或推翻你的假设；循序渐进地掌握开展成功客户访谈的方法；洞悉客户的行为习惯、痛点与限制；将访谈洞见转化为 Minimum Viable Products，以检验客户愿意使用和购买的产品；以及调整客户开发策略。
Hacker News 上怎么说
正在加载完整评论……
……人们真正会买的产品，而不是他们不会买的偏离需求的产品。这方面的技巧并不难，而且精益创业（Lean Startup）相关的文献里有大把资料能帮人起步。比如 Alvarez 写的关于精益客户开发的书：https://www.amazon.com/Lean-Customer-Development-Building-Cu...（这并不是说大家就不该痴迷于做自己感兴趣的东西。我就喜欢这么干，这是一种极好的学习方式……
…people will buy, rather than the not-on-target product that they won't. The techniques for this are not hard, and the Lean Startup literature has plenty to get people started. E.g., the Alvarez book on Lean Customer Development: https://www.amazon.com/Lean-Customer-Development-Building-Cu... (And this is not to say that people shouldn't obsessively build things that interest them. I like doing that. It's a great way to learn…
我强烈推荐 Cindy Alvarez 的《精益客户开发》（Lean Customer Development），说得太到位了：http://www.amazon.de/Lean-Customer-Development-Building-Cust... ……事实上，我觉得从这本书里学到的经验教训堪称无价。如果你想认真做好产品设计……
I strongly recommend cindy alvarez' "lean customer development" which is spot on: http://www.amazon.de/Lean-Customer-Development-Building-Cust... ... In fact the lessons learned from this book are invaluable I'd say. If you want to be serious about product design…
……克里斯坦森 - 《Scrum: A Breathtakingly Brief and Agile Introduction》（克里斯·西姆斯著）- 《Build Better Products》（劳拉·克莱因著）- 《21世纪资本论》（托马斯·皮凯蒂著）- 《鞋狗》（菲尔·奈特著）- 《精益客户开发》（Cindy Alvarez 著）- 《Impossible to Inevitable》（亚伦·罗斯与杰森·莱姆金著）- 《坚毅》（安吉拉·达克沃斯著）- 《爱的情结》（苏·约翰逊著）- 《思考，快与慢》（丹尼尔·卡尼曼著）- 《修改代码的艺术》……
…Christensen - Scrum: A Breathtakingly Brief and Agile Introduction by Chris Sims - Build Better Products by Laura Klein - Capital in the Twenty-first Century by Thomas Picketty - Shoe Dog by Phil Knight - Lean Customer Development by Cindy Alvarez - Impossible to Inevitable by Aaron Ross & Jason Lemkin - Grit by Angela Duckworth - Love Sense by Sue Johnson - Thinking, Fast and Slow by Daniel Kahneman - Working Effectively…
……很惊人的是，竟然有那么多 idea 在被定义为一个“问题”时，仿佛是跟人完全脱节的。要想做出别人愿意掏钱买的东西，一个很好的切入点就是 Cindy Alvarez 的书《精益客户开发》（Lean Customer Development）。
…of amazing how many ideas are framed in terms of a "problem" as though it is divorced from people. A good place to start for building anything that people will want to pay for is Cindy Alvarez's book "Lean Customer Development".
1.《情境设计》（Contextual Design），Holzblatt 著。讲如何理解和构建用户的生活与环境，以及当他们在遇到问题或使用你的产品时该观察什么。2.《精益客户开发》（Lean Customer Development），Cindy Alvarez 著。非常实用、拿来就能用的用户访谈和沟通指南。建议读完上面那本情境调查的书后再读这本。如果说那本书教的是如何理解用户的工作流程……
1. Contextual design, holzblat How to understand and structure a user's life and environment and what to look for when they are struggling with a problem or using your product. 2. Lean Customer Development, Cindy Alvarez Practical and immediately useful guide to interviewing and talking to users. Read after the Contextual Inquiry book above. If that book teaches what to understand about a user's workflow…
加上 Cindy Alvarez 写的《精益客户开发》（Lean Customer Development）
Add Lean Customer Development by Cindy Alvarez