增长黑客营销
Growth Hacker Marketing
Ryan Holiday · 初版 2013 年
3人推荐
5位读者提及
5次提及
“新一代超级品牌如 Facebook、Dropbox、AirBnb 和 Twitter 没有在传统营销上花一分钱。没有新闻通稿，没有电视广告，也没有户外广告牌。相反，他们依靠一种全新的策略——增长黑客（growth hacking），以有限的营销预算触达了更广泛的受众。据畅销书作家 Ryan Holiday 所言，增长黑客打破了旧有套路，取而代之的是可测试、可追踪且可扩展的工具。他们坚信产品和业务应当反复调整优化，直至足以引发爆炸性反响。Holiday 在书中提供了规则与
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从 Ryan Holiday 的书《Growth Hacker Marketing》开始吧。老实说，这是一门不断演进的手艺，要想摸清其中的各种门道，你必须亲自动手实践。随便搞个大众兴趣类网站，玩转 SEO 最佳实践，打造社交媒体影响力，并且……
Start with Ryan Holiday's book Growth Hacker marketing. Honestly it's an evolving art and to understand the various ins and outs, you need to get your hands dirty. Make a random general interest site. Play with SEO best practice. Build a social presence and…
Justin Mares 和 Gabriel Weinberg 写的《Traction》——大概还会重读一遍 Ryan Holiday 的《Growth Hacker Marketing》；Scott Adams 的《How to Fail at Almost Everything》——写得极棒；Verne Harnish 的《Scaling Up》；Jim Collins 的《Great By Choice》——整个系列我都超爱；Chet Holmes 的《The Ultimate Sales Machine》……
Traction by Justin Mares, Gabriel Weinberg - would probably reread Growth Hacker Marketing by Ryan Holiday How to Fail at Almost Everything by Scott Adams - great read Scaling Up By Verne Harnish Great By Choice by Jim Collins - love the whole series The Ultimate Sales Machine by Chet Holmes…
读一下《Growth Hacker Marketing》吧。
Read 'Growth Hacker Marketing'.
……任何事……Ryan 在我办的一场活动上做演讲，作为回报我买了 500 本他的新书。如果你还不知道的话，他是 American Apparel 的营销总监，也是《华尔街日报》畅销书作者。《Growth Hacker Marketing》是亚马逊上排名第一的营销类书籍 - http://amazon.com/Growth-Hacker-Marketing-Advertising-ebook/dp/B00BPDR3JM/ref=sr_1_1?ie=UTF8&qid=1378255664&sr=8-1&keywords=growth+hacker+marketing 想拿到免费的……
…aything... Ryan is speaking at an event I put on and I bought 500 of his latest book in return. If you don't know, he's the Director of Marketing for American Apparel and he is a WSJ Bestselling Author. Growth Hacker Marketing is the #1 Marketing Book on Amazon - http://amazon.com/Growth-Hacker-Marketing-Advertising-ebook/dp/B00BPDR3JM/ref=sr_1_1?ie=UTF8&qid=1378255664&sr=8-1&keywords=growth+hacker+marketing To get your free…
我不同意。Growth hacking 不是各种套路技巧，它是思考营销的一种全新方式，而且它绝不会削弱对打造卓越产品的专注。《Growth Hacker Marketing: A Primer》一书开篇就讲了 PMF 的重要性，以及把营销融入产品开发。但我确实赞同，所谓的“101 种 growthack 绝招”大多纯属扯淡，而且反而偏离了……
I disagree. Growth hacking is not tactics, it's a different way to think about marketing and it completely doesn't take away the focus on building a remarkable product. The book Growth Hacker Marketing: A Primer begins with the importance of PMF and marketing getting embedded in Product Development. I do agree however that the '101 tactics to growthack' are mostly B.S. and take away from the way to…