
文化地图
The Culture Map
Erin Meyer · 初版 2014 年
28人推荐
33位读者提及
38次提及
为什么值得读
- 建立客观比较不同文化的分析维度
- 解析先结论还是先论证的表达习惯
- 深入探讨多元文化背景下的说服艺术
“随着当今商业世界日益全球化和虚拟化,高管和经理们往往足不出户,就必须与来自截然不同的各种文化和背景的同行通力合作。但当你把背景与文化大相径庭的人聚在一起时——从在说任何批评之前都要先提三句赞美言辞的美国人,到直奔主题的法国人、荷兰人、以色列人和德国人(‘你的展示简直糟透了’);从深植于等级制度观念的拉美和亚洲人,到斯堪的纳……
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这既关乎文化,也关乎个人。多考虑接收方的偏好。如果你想了解这些文化偏好,可以读读 Erin Meyer 的《文化地图》(The Culture Map)。https://erinmeyer.com/books/the-culture-map/
That's a cultural and personal thing. Consider the recipient's preferences. If you would like to learn about these cultural preferences, read Erin Meyer's The Culture Map. https://erinmeyer.com/books/the-culture-map/
对于任何对这类文化差异感兴趣的人,我都强烈推荐 Erin Meyer 的《文化地图》("The Culture Map",https://www.amazon.com/dp/B01KSXNFJQ),书中提出并论证了一套维度坐标,形成了一种很有用的启发式工具,用来比较(而不是评判!)不同的文化。其目的在于意识到并理解……
For anyone interested in this type of cultural difference, I would strongly recommend Erin Meyer's "The Culture Map" (https://www.amazon.com/dp/B01KSXNFJQ), which presents and argues for a series of scales that create a heuristic useful for comparing (not judging!) different cultures. The goal is to realize and understand…
……沟通。但在欧洲这边,做展示(presentation)之类的标准方式通常是先讲一大堆理论、定义、概念,然后才切入案例研究。直到我读了 Erin Meyer 的《文化地图》,我才彻底豁然开朗。我觉得整本书都很值得一读,不过这里有个快速总结:https://www.mdttraining.vn/post/on-our-bookshelf-the-cultura... 她的比较维度之一……
…communicate. But here in Europe the standard way of giving, say, a presentation is to begin with all the theory, definitions, concepts, and only then move on to case studies. It was when I read Erin Meyer's The Culture Map that the whole thing clicked for me. I think it's worth reading the whole book, but here's a quick summary: https://www.mdttraining.vn/post/on-our-bookshelf-the-cultura... One of her axes of comparison…
……取决于文化。比如,美国文化非常看重直奔主题、结论先行。而德国文化则要求你梳理清楚你是怎么得出这个结论的。关于这个话题有一本很有趣的书:Erin Meyer 写的《文化地图》(The culture map,https://www.amazon.com/Culture-Map-INTL-ED-Decoding/dp/16103...)。书中有一整章都在讲这个:第 3 章——“为什么”还是“怎么做”:多元文化世界中的说服艺术。
…on culture. For example, US culture is very much, get to the point, start with the conclusion. German culture requires you to outline how you got to the conclusion. Interesting book on this topic: The culture map, by Erin Meyer. (https://www.amazon.com/Culture-Map-INTL-ED-Decoding/dp/16103...) It has a whole chapter on this topic: 3 - Why versus How, the art of persuasion in the multicultural world.
这跟《文化地图》("The Culture Map")[0] 非常像,但在某些方面又不太一样。我觉得那本书写得极好,强烈推荐。https://www.amazon.com/Culture-Map-INTL-ED-Decoding/dp/16103...
This is very similar, but somehow not the same as this "The Culture Map" [0], which I thought was great and would highly recommend. https://www.amazon.com/Culture-Map-INTL-ED-Decoding/dp/16103...
取决于文化背景,参见 Erin Meyer 的《文化地图》(The Culture Map)。
Depends on the culture, cf. The Culture Map from Erin Meyer