我觉得没有任何一本单讲销售的书是完美的，最好的办法就是保持阅读。我会把这几本结合起来看：* 《掌控谈话》（Never Split the Difference）* 《优秀到不能被忽视》（So Good They Can't Ignore You）* 《这才是营销》（This is Marketing）
I don't think there's 1 single book on selling that is goo, your best best is to always keep on reading. I would incorporate: * Never Split the Difference * So Good They Can't Ignore You * This is Marketing
……在 Facebook 群组里推广产品。- 如果一定要推荐两本书的话，那就是：Basecamp 写的《重来》（Rework）。它能帮你聚焦于最精简的功能集，思考什么才是真正重要的。再搭配 Seth Godin 的《这才是营销》（This is Marketing），他在书里解释了为什么传统营销已死，以及找到细分受众为什么如此重要。别再看更多书、访谈之类的了。通过阅读进入“初创者心态”，然后……
…product in Facebook groups. - If there are two books I'd recommend: "Rework" by Basecamp. It helps you to focus on a minimal set of features and think about what's truly important. Couple this with "This is Marketing" from Seth Godin, where he explains how traditional marketing is dead and how it's important to find a niche. Don't read more books, interviews or whatever. Get into a "starter mindset" by reading and…
……产品上线后却毫无水花。这里有几本书，我觉得在帮我换个角度看问题上很有用：Chris Guillebeau 的《100美元创业》（$100 Startup）、Pat Flynn 的《会飞的猪》（Will It Fly）、Seth Godin 的《这才是营销》（This is Marketing）
…to hear crickets at launch. Here are a couple of books that I found helpful for getting me to approach things from a different perspective: $100 Startup by Chris Guillebeau Will It Fly by Pat Flynn This is Marketing by Seth Godin
我喜欢 Seth Godin 在他的书《这才是营销》（This is Marketing）里提到的方法。他用一个四象限图来标定产品的两个特性。然后把竞争对手在这两个特性上的位置画出来。比如成本和耐用性。某些竞品可能会有不同的定位……
I like the approach Seth Godin talks about in his book This is Marketing. He uses a 4 quadrant chart to plot two qualities of a product. Then plots where competitors fall on those two qualities. For instance cost and durability. Some competitors could be positioned differently…
……每次都是。至少我觉得很多人都是先闷头做东西，而不是先读书。我最喜欢的几本（不过我是做出产品后才读的）：《重来》（Rework），关于如何打磨产品。Seth Godin 的《这才是营销》（This is Marketing），帮你树立正确定位受众的心态。
…every time. At least I think that many people just started to work on something instead of reading first. My favorites, which I read only after I launched a product: Rework. About improving a product. "This is Marketing" from Seth Godin. To get the right mindset about who the audience is.
……即刻见效——想要做出真正能赚钱的东西，最好的建议就是：找到并解决一个“关键”痛点。学会如何观察和发现它们。边听边从小处做起。另外，我发现 Seth Godin 的《这才是营销》（This is Marketing: You Can’t Be Seen Until You Learn To See）超级有用。它极大地改变了我对营销的看法（做广告 != 搞营销；非常喜欢“找到最小可行受众”这个概念……
…instantly useful - the best advice for making something with actually returns money: find and solve a "critical" problem. Learn how to look & find them. Start small while listening to it. Also, I've found "This is Marketing: You Can’t Be Seen Until You Learn To See" by Seth Godin to be really helpful. It changed my mind quite a bit around the topic of marketing (Ads != Marketing; love the concept of "find the Minimum Viable…
我觉得没有任何一本单讲销售的书是完美的，最好的办法就是保持阅读。我会把这几本结合起来看：* 《掌控谈话》（Never Split the Difference）* 《优秀到不能被忽视》（So Good They Can't Ignore You）* 《这才是营销》（This is Marketing）
I don't think there's 1 single book on selling that is goo, your best best is to always keep on reading. I would incorporate: * Never Split the Difference * So Good They Can't Ignore You * This is Marketing
……在 Facebook 群组里推广产品。- 如果一定要推荐两本书的话，那就是：Basecamp 写的《重来》（Rework）。它能帮你聚焦于最精简的功能集，思考什么才是真正重要的。再搭配 Seth Godin 的《这才是营销》（This is Marketing），他在书里解释了为什么传统营销已死，以及找到细分受众为什么如此重要。别再看更多书、访谈之类的了。通过阅读进入“初创者心态”，然后……
…product in Facebook groups. - If there are two books I'd recommend: "Rework" by Basecamp. It helps you to focus on a minimal set of features and think about what's truly important. Couple this with "This is Marketing" from Seth Godin, where he explains how traditional marketing is dead and how it's important to find a niche. Don't read more books, interviews or whatever. Get into a "starter mindset" by reading and…
……产品上线后却毫无水花。这里有几本书，我觉得在帮我换个角度看问题上很有用：Chris Guillebeau 的《100美元创业》（$100 Startup）、Pat Flynn 的《会飞的猪》（Will It Fly）、Seth Godin 的《这才是营销》（This is Marketing）
…to hear crickets at launch. Here are a couple of books that I found helpful for getting me to approach things from a different perspective: $100 Startup by Chris Guillebeau Will It Fly by Pat Flynn This is Marketing by Seth Godin
我喜欢 Seth Godin 在他的书《这才是营销》（This is Marketing）里提到的方法。他用一个四象限图来标定产品的两个特性。然后把竞争对手在这两个特性上的位置画出来。比如成本和耐用性。某些竞品可能会有不同的定位……
I like the approach Seth Godin talks about in his book This is Marketing. He uses a 4 quadrant chart to plot two qualities of a product. Then plots where competitors fall on those two qualities. For instance cost and durability. Some competitors could be positioned differently…
……每次都是。至少我觉得很多人都是先闷头做东西，而不是先读书。我最喜欢的几本（不过我是做出产品后才读的）：《重来》（Rework），关于如何打磨产品。Seth Godin 的《这才是营销》（This is Marketing），帮你树立正确定位受众的心态。
…every time. At least I think that many people just started to work on something instead of reading first. My favorites, which I read only after I launched a product: Rework. About improving a product. "This is Marketing" from Seth Godin. To get the right mindset about who the audience is.
……即刻见效——想要做出真正能赚钱的东西，最好的建议就是：找到并解决一个“关键”痛点。学会如何观察和发现它们。边听边从小处做起。另外，我发现 Seth Godin 的《这才是营销》（This is Marketing: You Can’t Be Seen Until You Learn To See）超级有用。它极大地改变了我对营销的看法（做广告 != 搞营销；非常喜欢“找到最小可行受众”这个概念……
…instantly useful - the best advice for making something with actually returns money: find and solve a "critical" problem. Learn how to look & find them. Start small while listening to it. Also, I've found "This is Marketing: You Can’t Be Seen Until You Learn To See" by Seth Godin to be really helpful. It changed my mind quite a bit around the topic of marketing (Ads != Marketing; love the concept of "find the Minimum Viable…