长销之作
Perennial Seller
Ryan Holiday · 初版 2017 年
2人推荐
2位读者提及
5次提及
“电影《The Shawshank Redemption》当年在票房上失利，为何后来能成为总票房超1亿美元的经典神作？《The 48 Laws of Power》十余年无缘畅销书榜，何以依然狂销百万余册？Iron Maiden 成军四十年、在缺乏电台或电视曝光的情况下，又是如何做到场场爆满、唱响全球体育馆的？畅销书作家兼营销专家 Ryan Holiday 将这类作品和创作者称为 perennial sellers。大多数书籍、电影、歌曲、电子游戏和艺术品在初获成功后便迅速销声匿迹，它们究竟凭什么历久弥新、生生不息？
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强烈推荐大家都去读读 Ryan Holiday 的《Perennial Seller》。在同一主题的书里，这本读起来既有深刻见解又非常有趣，讲得比这家伙好多了。
I highly recommend everyone to read "Perennial Seller" by Ryan Holiday. Really insightful and fun to read book on the same subject that does a much better job of explaining it than this dude.
我一直在读 Ryan Holiday 的书《Perennial Seller》，作为一名开发者、以及正在领悟销售能力有多重要的人来说，读这本书收获很大。目前最大的心得就是：一切关键都在于打磨修改（editing）。先把东西写出来，然后再去打磨……
I've been reading Ryan Holiday's book Perennial Seller, and it's great to read as a developer, and someone who is learning the importance of being able to sell. The big take-away so far, is that it is all about editing. Get something down, and then work…
想从一个有趣的视角看这个问题的话，我推荐 Ryan Holiday 的书《Perennial Seller》。他在书中讲述了他写作和营销的全过程。一章写完了可不算完事，那才刚刚开始。所有耗时费力的全在编辑打磨上。而营销……
For an interesting perspective on this, I'd recommend Ryan Holiday's book Perennial Seller. In it he describes the process of both his writing and his marketing. You're not done writing when the chapter is written, that is just the start. All the editing is the time consuming part. The marketing…
……模板代码（boilerplate）？我能把这部分重构得更清爽，让别人以后更容易维护吗？在我看来，这才是工作本身。很多其他行业也是一样的道理。我很喜欢 Ryan Holiday 在《Perennial Seller》里关于这点的视角：作为作家，你写完一个章节根本不算完事。那才只是开始，接下来你还得编辑、重写、推广、销售……这才是真正的工作。
…boilerplate? Can I refine this so it's easier for somebody else to maintain later? That's the job, as far as I'm concerned. It's the same in many other professions. I like Ryan Holidays perspective on this in Perennial Seller. As a writer, you're not done when you write the chapter. That's the start, now you've got editing, and re-writes, promotion, sales...that's the work.
……把斯多葛哲学讲得很接地气，还结合了现代生活里我们熟悉的例子。读起来相当轻松，也是我送人送得最多的一本书。作为一名软件工程师，我觉得他那本相对没那么热门的《Perennial Seller》也非常棒。书里描述了他的写作风格——说实话这跟写代码非常像——同时还谈到了他营销自己图书的方法，而这也倒逼了内容创作。Al Ramadan 写的《Play Bigger》……
…makes stoic philosophy relatable and gives examples of we'd be familiar with in modern day. It's a fairly easy read, and I gift it the most as well. As a software engineer, I found his less popular book Perennial Seller to also be very good. It describes his writing style, which honestly is very similar to coding, but also talks about his approach to marketing his books, which drives the content. Play Bigger by Al Ramadan…