下跌的好处
The up side of down
Megan McArdle · 初版 2014 年
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“献给《Drive》、《Outliers》和《Daring Greatly》的读者：关于个人与企业成功之道的颠覆性反直觉新视角。大多数新产品都以失败告终。大多数小企业亦是如此。坦白讲，我们大多数人在个人生活或职业生涯中都曾遭遇过重大挫折。那么，究竟是什么决定了谁能迅速逆风翻盘、赢得最终胜利？Megan McArdle 在这本极具启发性的书中指出，如果你想在商业和生活中取得成功，就必须学会善用失败的力量。多年来，McArdle 一直是我们最受欢迎的商业博主之一，
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……通常员工们提前好几个月就知道大难临头了，直到某件小事触发了最后那场无法掩盖的危机。Megan McArdle 在她的书《The Up Side of Down》里对此有一些很有意思的见解。第五章讲的就是危机处理（泛指），尤其是通用汽车（GM）的倒闭危机。“瓦格纳（GM 的掌舵人）似乎坚信，只要自己不承认 GM 可能会申请破产，就能以某种方式继续让……
…Typically the staff knows for months that the end is nigh until some minor event precipitates the final undeniable crisis. Megan McArdle has some interesting things to say about this in her book "The Up Side of Down." Chapter 5 is about handling crises (in general) and the GM failure (in particular). "Wagoner [the head of GM] seemed to believe that by not admitting GM might declare bankruptcy, he could somehow keep…
对于这条（非常棒、很积极的）建议，我唯一想补充的是，你或许可以读读 McArdle 关于触底反弹的杰作《The Up Side of Down》[1]。她自己曾经历过可怕的（长期）失业，随后又是就业不足；她把吸取的教训加上后来总结的经验，写成了这本（非常有用且务实的）……
The only thing I would add to this (great, positive) advice is that you may want to read McArdle's masterpiece on rebounding, The Up Side of Down.[1] She was in a terrible (long-term) unemployment situation, followed by underemployment; she took the lessons she learned, added some others she found later, and wrote this (very helpful and practical)…