刺拳，刺拳，刺拳，右勾拳
Jab, jab, jab, right hook
Gary Vaynerchuk · 初版 2013 年
2人推荐
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“当管理者和营销人员制定社交媒体策略时，他们总在筹划‘右手重拳’（right hook）——即下一场旨在彻底击倒竞争对手的促销或营销战役。即使是那些致力于‘刺拳试探’（jabbing）——即耐心与客户互动以建立对社交媒体营销至关重要的关系——的企业，也渴望打出能一击粉碎对手或客户抗拒的一记重拳。重拳能将流量转化为销量并立竿见影展现成效。除非它们失灵。由于社交媒体平台的巨变与激增，制胜的组合拳
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《Hooked》和《Jab, Jab, Jab, Right Hook》都是非常棒的书。真心推荐大家至少都读一读。另外还推荐你读读 Terry O'reilly 写的《The Age of Persuasion》。这本书能让你全景式鸟瞰营销，并且让现实…
Hooked and Jab, Jab, Jab Right Hook are such great books. Really recommend everyone at least reads these. Also recommend you read The Age of Persuasion by Terry O'reilly. This book gives you a 100ft view of marketing, and makes the reality…
…直接和创作者互动。手握几个拥有 2 万+粉丝的博客/红人主页，在入驻新平台打造新品牌并逐步变现时（在我看来）其实最有用（就像 Gary V 在《Jab, Jab, Jab, Right Hook》里讲的那样，虽然他很油腻，但确实管用）> 随着激情经济（Passion Economy）的发展，越来越多的人把热爱变现。做大一个品牌/发掘新社区/创建一个社区/看着互动数据蹭蹭涨，本身就很有意思…
…direct interaction with the creator. having a couple blogs/influencer pages with 20k+ followers are actually most useful (IMO) when starting new brands on new platforms and slowly monetizing (ala gary v's Jab, Jab, Jab, Right Hook as corny as he is it works) > As the Passion Economy grows, more people are monetizing what they love it's simply fun growing a brand/discovering new communities/creating one/watching the engagement…
《Elon Musk: Tesla, SpaceX, and the Quest for a Fantastic Future》-- Ashlee Vance (ISBN: 978-0062301239) 《Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World》-- Gary Vaynerchuk (ISBN: 978-0062273062)
Elon Musk: Tesla, SpaceX, and the Quest for a Fantastic Future -- Ashlee Vance (ISBN: 978-0062301239) Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World -- Gary Vaynerchuk (ISBN: 978-0062273062)
我挺想念 Wine Library TV 的。《Crush It》刚出的时候我觉得还挺不错，但《Jab, Jab, Jab, Right Hook》我就没那么喜欢了。感觉就像是把几页纸的内容硬注水塞成了一本书。不过比起这两本里的任何一本，我都更推荐 37 Signals 的《Getting Real》。
I miss Wine Library TV. I thought Crush It was a good book for when it was released but didn't enjoy Jab, Jab, Jab, Right Hook as much. That felt like a couple of pages of content that was forced into book form. I would recommend Getting Real by 37 Signals over either of those books though.