货架有眼
The aisles have eyes
Joseph Turow · 初版 2017 年
3人推荐
4位读者提及
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“据一位专家预测，二十年内半数美国人体内都将植入芯片，以便在他们逛本地实体店时，向零售商实时反馈他们对特定商品的感受。这一想法或许看似离奇，却反映了高管们渴望洞悉货架间消费者的急切心态，其详尽痴迷程度不亚于他们在网上追踪我们的行踪。事实上，一场隐秘的监控革命早已在实体店内悄然上演，而美国人绝大多数的消费依然发生在这些地方。本书依托作者对零售业高管的采访、对行业刊物的分析以及内部人士的亲身经历
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虽然不是专门讲 Google 的，但今年一月份出了一本关于这个话题的好书——《货架有眼：零售商如何追踪你的消费、剥光你的隐私并掌控你的权力》[0] [0] https://www.amazon.com/Aisles-Have-Eyes-Retailers-Shopping/d...
Not Google specific, but some good reading on this topic came out in January - The Aisles Have Eyes: How Retailers Track Your Shopping, Strip Your Privacy, and Define Your Power [0] [0] https://www.amazon.com/Aisles-Have-Eyes-Retailers-Shopping/d...
个性化定价，非常详细地描述了在人脸识别、手机、Web 追踪、会员卡、数据挖掘等等大行其道的时代，零售业是如何运作这一套的。强烈推荐大家读一读《货架有眼：零售商如何追踪你的消费、剥光你的隐私》[0] https://www.amazon.com/Aisles-Have-Eyes-Retailers-Shopping/d...
Personalized pricing, with great details described how it works in retail in era of face recognition, mobiles, web tracking,loyalty cards, data mining etc.etc. Recommend the read to anyone The Aisles Have Eyes: How Retailers Track Your Shopping, Strip Your Privacy [0] https://www.amazon.com/Aisles-Have-Eyes-Retailers-Shopping/d...
这本书 https://www.amazon.com/Aisles-Have-Eyes-Retailers-Shopping/d... 相当详尽地介绍了零售商用来追踪顾客的各种技术手段。
This book https://www.amazon.com/Aisles-Have-Eyes-Retailers-Shopping/d... goes into quite a bit of detail about various techniques retailers use to track customers.
昨天在 NPR 上，资深主持人 Terry Gross 采访了《货架有眼》这本书的作者。在对谈中，他们讨论了超市自己开发 App 的话题。讨论一开始，Gross 女士就问到了位置权限，特别是那个询问是否允许……的 iOS 弹窗框
Yesterday on NPR, longtime host Terry Gross did an interview of the author of a book called "Aisles Have Eyes". During this discussion, they addressed the topic of supermarkets developing apps. At the beginning of the discussion, Ms. Gross asked about location permission, specifically the iOS modal asking to…